All Retail performance articles – Page 7
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ArticleNisa stores to trial Jisp’s augmented reality vouchers
Retail technology company Jisp launches an augmented reality (AR) vouchering system, Scan & Save, with Nisa stores and technology from Scandit, which allows customers to scan barcodes on packaging for exclusive promotions.
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ArticleAEROBAL announces winners of the World Aluminium Aerosol Can Award 2021
The International Organisation of Aluminium Aerosol Container Manufacturers, AEROBAL, has announced the winners of its competition for state-of-the-art aluminium aerosol cans.
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ArticleEuropean tube market ‘stable’ in first half of 2021
The European Tube Manufacturers Association (etma) has released its report detailing how the European tube market fared in the first half of 2021 as it continues to face pandemic challenges.
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ArticleABB aims to support shorter delivery times for e-commerce with new application cell
With the launch of its FlexBuffer application cell, ABB hopes to respond to growing consumer demand for choice, flexibility and fast delivery.
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ArticleA brand owner’s view on packaging trends in the food delivery space
It's no secret that the food delivery sector is growing at a rapid rate. In light of this, what sustainability, logistical, and cost factors does the packaging industry need to be aware of?
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ArticleOmnichannel under the magnifying glass
Elin Li, Business Development Manager at Holmen Iggesund, shares her insights into how packaging can help with a successful omnichannel strategy with Elisabeth Skoda.
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ArticleFinding the right tone – colours and inks in packaging
Colours that stand out on the shelf and also in an e-commerce context can make a real difference in how well a pack performs. But how can this be achieved?
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ArticleExploring the potential of neuro marketing in packaging
What do people actually like to buy? European consultancy Beyond Reason aims to take some of the guesswork out of consumer behaviour, and zoom in on the "missing element" - implicit motivation.
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ArticleThe role of packaging in an omnichannel world
How can packaging help to create a successful omnichannel strategy? We speak to Uwe Melichar, president of the European Brand & Packaging Design Association (epda-design.com) to get his take on the role packaging can play.
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ArticleLeveraging the power of smart packaging
David Rogers, marketing manager at Blue Bite, discusses how brands can benefit from smart packaging technologies and build a digital platform to engage consumers.
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ArticleReducing the pain of e-commerce returns
Gavin Mounce, e-commerce design manager at DS Smith, explores the different types of returns, why they often are such a problem for e-commerce retailers, and what companies can do to tackle them.
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ArticleWhat does 2021 hold for supply chains?
John Perry, managing director of SCALA, looks into how the fallout from this year might affect the supply chain in the months to come.
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ArticleBringing Dia de los Muertos to life with augmented reality
Cerveza Victoria has launched a marketing campaign featuring a new augmented reality activation designed to generate social media engagement and to celebrate this year’s Dia de Los Muertos Holiday on November 2nd.
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ArticleA virtual look at smart packaging
What is new in the world of smart packaging? Elisabeth Skoda explores just a few of the major talking points at this year’s AIPIA virtual conference.
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Article2020 Pentawards winners announced - celebrating the power of design
Sustainable luxury takes centre stage at his year's Pentawards with Air Co's packaging for "first carbon negative vodka brand".
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PodcastPodcast: Changing perceptions of packaging in turbulent times
As COVID-19 is changing the way all of us live our lives, Elisabeth Skoda talks to James Harmer, planning & innovation strategy leader at Cambridge Design Partnership about changing perceptions of consumer packaged goods.
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ArticleSmurfit Kappa, Sealed Air, and Macfarlane join forces with UPS on e-commerce alcohol packaging
Smurfit Kappa, Sealed Air, and Macfarlane Packaging have partnered with UPS to launch a new range of packaging designed for shipping individual bottles of spirits and wine.
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ArticleBostik launches new range of engineering adhesives for high-end packaging
Bostik has launched Born2Bond, a new range of innovative engineering adhesives designed for “by-the-dot” bonding in the high-end packaging sector.
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ArticleThe Reuse Revolution Part 2: MIWA
Last time we looked at a Refill from Home system; this week we will examine the place of Refill on the Go models, using Czech-based startup MIWA as a case study.
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ArticleTackling the e-commerce challenge
E-commerce sales have seen impressive growth in recent years, and the trajectory is set to increase even further. With consumer demands growing in line with pack developments, what are the challenges?