Reuse
The RTD pack that is made to be kept
EU Commission misses deadline to harmonize PPWR’s labelling requirements
PepsiCo reports 18% recycled content and 6% virgin plastic reduction in 2025
Everything you need to know about the EU’s upcoming environmental claim law
Closed Loop Center report highlights impact of design on US consumer behaviour
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Reuse
The RTD pack that is made to be kept
Kocktail recently launched an innovative new pack featuring a peel-off metal lid that reveals a ready-to-drink cocktail in an attractive, reusable glass. One of the company’s co-founders, Emil Stickland, tells us more.
EU Commission misses deadline to harmonize PPWR’s labelling requirements
The European Commission has missed its self-imposed deadline to harmonize the Packaging and Packaging Waste Regulation’s labelling requirements for recycled content, reusable packaging, and consumer sorting via implementing acts – potentially resulting in a time crunch for businesses to comply.
PepsiCo reports 18% recycled content and 6% virgin plastic reduction in 2025
In its latest ESG Summary, PepsiCo claims that it incorporated 18% recycled plastic into its packaging last year and reduced its absolute tonnage of virgin plastic packaging by 6% between 2024 and 2025.
Everything you need to know about the EU’s upcoming environmental claim law
The European Commission has published an FAQ document for the Directive on Empowering Consumers for the Green Transition, clarifying the rules around environmental claims and greenwashing that will apply from September.
Closed Loop Center report highlights impact of design on US consumer behaviour
A new report published by the Closed Loop Center for the Circular Economy sets out a practical framework aiming to increase participation in reuse, recycling and waste reduction across the U.S. and details how design can play a major role in consumer engagement.
Where are we in the flexible plastic-to-paper transition?
How are the biggest names in our industry driving the transition from flexible plastics into paper-based alternatives? Reflecting on the findings of its recent report, the Ellen MacArthur Foundation highlights the progress towards improved recyclability for flexible formats, and the challenges that remain.
Bacardi backs refill technology over single-use glass
Bacardi and ecoSPIRITS have agreed to continue a collaboration that aims to integrate reusable and refillable dispensing systems across its alcoholic beverage portfolio.
How to advance the PACK Act for consistent on-pack labelling claims
An upcoming hearing on the Packaging and Claims Knowledge (PACK) Act could establish consistent standards for recyclable, compostable, and reusable packaging claims across America. AMERIPEN president Lynn Dyer walks us through what businesses need to know about the legislation, why it matters, and what we can do to support the Act’s implementation.
How are big brands working with plastic packaging in 2026?
How are household brands using or reducing plastic packaging – and what does it say about brand sentiment on the whole?