Reuse
Unilever launches new refillable Dove deodorant
A status report on GLP-1 packaging: sizing, safety, security, and more
Borealis and Messe Düsseldorf conclude K 2025 reusable cup pilot
Lessons for scaling up reusable packaging
The packaging stories and trends to follow in 2026
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Reuse
Unilever launches new refillable Dove deodorant
Dove has unveiled a new collection of refillable deodorants, a move its parent company Unilever describes as “an important milestone in the continued growth of refill formats.”
A status report on GLP-1 packaging: sizing, safety, security, and more
Weight-loss drugs keep gaining traction – is that a blessing or a curse for the packaging industry? We dive deeper into the implications of smaller portion sizes, pharmaceutical safety practices versus circular packaging initiatives, supply chain traceability, and more.
Borealis and Messe Düsseldorf conclude K 2025 reusable cup pilot
Borealis has announced the conclusion of a reusable cup pilot held at Messe Düsseldorf during K 2025, involving 50,000 durable, lightweight reusable cups made from Borealis’ foamable polypropylene.
Lessons for scaling up reusable packaging
Legislation is driving an urgent need to scale up reusable packaging systems. What levers are available to us to shift from limited pilots to volume deployment? Noam Assael talks to Tim Sykes about the lessons Avery Dennison has drawn from market activities and collaborative projects - covering the wider preconditions for scale-up, the crucial need to optimize profitability, and why it’s necessary to mobilize the consumer as a key stakeholder in systemic change.
The packaging stories and trends to follow in 2026
Happy New Year! The Packaging Europe editorial team kicks off the New Year with its predictions for the year ahead – covering regulation, new innovations, the financial health of the packaging industry, reusable packaging, and much more.
Circularity for plastics: the European Commission’s New Year’s Resolution
The European Commission has set out its plans to pursue a circular economy for plastics in 2026, such as proposing a Circular Economy Act, enforcing end-of-life criteria for mechanical recyclate, and introducing new customs codes for imports.
Mercadona acquires Logifruit in bid to boost its circular logistics
Supermarket chain Mercadona will acquire the reusable packaging supplier Logifruit in hopes of bringing together its logistics processes and contributing to a new circular strategy.
Major retailer embraces circular logistics with Returnity’s reusable box
A major retail chain has adopted The Last Box, Returnity’s reusable packaging box solution, in a move hoped to streamline backroom operations and cut down on single-use waste.
Are advent calendars driving packaging waste – or overcoming it?
Advent calendars are a well-established Christmas tradition, but are they inherently wasteful – or are they adapting to a more sustainability-conscious market? We dive deeper into the format’s recent developments to learn more.