Reuse
The packaging stories and trends to follow in 2026
Circularity for plastics: the European Commission’s New Year’s Resolution
Mercadona acquires Logifruit in bid to boost its circular logistics
Major retailer embraces circular logistics with Returnity’s reusable box
Are advent calendars driving packaging waste – or overcoming it?
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Reuse
The packaging stories and trends to follow in 2026
Happy New Year! The Packaging Europe editorial team kicks off the New Year with its predictions for the year ahead – covering regulation, new innovations, the financial health of the packaging industry, reusable packaging, and much more.
Circularity for plastics: the European Commission’s New Year’s Resolution
The European Commission has set out its plans to pursue a circular economy for plastics in 2026, such as proposing a Circular Economy Act, enforcing end-of-life criteria for mechanical recyclate, and introducing new customs codes for imports.
Mercadona acquires Logifruit in bid to boost its circular logistics
Supermarket chain Mercadona will acquire the reusable packaging supplier Logifruit in hopes of bringing together its logistics processes and contributing to a new circular strategy.
Major retailer embraces circular logistics with Returnity’s reusable box
A major retail chain has adopted The Last Box, Returnity’s reusable packaging box solution, in a move hoped to streamline backroom operations and cut down on single-use waste.
Are advent calendars driving packaging waste – or overcoming it?
Advent calendars are a well-established Christmas tradition, but are they inherently wasteful – or are they adapting to a more sustainability-conscious market? We dive deeper into the format’s recent developments to learn more.
Sustainability Awards Finalist Interview – DHL’s reusable pallet wrap
DHL says it has successfully implemented reusable pallet wrap within its operations and with customers, said to save around 300 grams of plastic per pallet. A finalist in this year’s Sustainability Awards in the Commercialized Driving the Circular Economy category, we spoke to the company to find out more.
The ‘complex reality’ of reusable packaging in Europe
McDonald’s Corporation recently released a report detailing its opinions on the potential environmental, financial and operational impacts of introducing reusable packaging in some of its European restaurants. The company commissioned PwC UK to analyze the impacts of single-use and reusable packaging scenarios based on McDonald’s experience in certain European countries. In this edition of the Brief, we outline each scenario and highlight McDonald’s’ key claims, giving crucial insights into the world’s largest fast food chain’s opinions on reusable packaging.
McDonald’s Netherlands accused of breaking Dutch law with single-use cups
The Fair Resource Foundation alleges that McDonald’s Netherlands is violating the law by serving single-use cups on-site and charging reuse fees – all while generating negative publicity around reuse as a whole.
Major phone refurbishing company adopts reusable packaging system
Swappie – a Finnish start-up that buys, refurbishes, and sells old iPhones – has adopted an innovative new reusable packaging system.