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We take a look at some of the most widely talked-about advanced sorting technologies available to meet the demands of the various packaging formats and types, examining the recent advances in the field and the enabling conditions required to scale them to the levels needed to meet regulatory demands.
In this edition of the Brief, we look at how different colours are utilized in packaging, the role of colour theory in packaging design, which colours consumers are most drawn to and why. We also note the role of cultural contexts in colour association.
In this edition of the Brief, we debunk the stereotypes and use real-world packaging campaigns to evaluate the dos and don’ts of marketing to this generation of shoppers, from social responsibility claims to designing for social media.