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Is stigma around periods fueling the rise in menstrual product packaging waste? Are we over-packaging single-use solutions? Could a transition into reusable products help, or is the answer more complicated? We answer all these questions in this edition of the Brief.
Packaging design has never operated in isolation, but in 2025 the pressure to get it right is sharper than ever. Sustainability targets are tightening, budgets are under scrutiny, and consumers are better informed. So, how can companies get it right? Smurfit Westrock’s Lisa Cain tells us everything we need to know.
Have researchers from the University of Tartu, Riga Technical University, and the Latvian State Institute of Wood Chemistry discovered the secret to successful plastic bag restrictions: retailers? In this edition of the Brief, we consult their breakdown of plastic policies in twelve global countries and find the optimal balance between impactful legislation, retail campaigns, and consumer behaviour.