Social Impact

  • Circular&Co and The British Library team up for returnable cup scheme

  • Closed-loop system for 100% recycled plastic reusable cups to be implemented at Eurovision

  • Little Dish pack re-designed in interactive format

  • Does generational marketing actually work?

  • Up to 432,000 hydration gels could be binned during London Marathon, Business Waste says

Social Impact

  • Circular&Co

    Circular&Co and The British Library team up for returnable cup scheme

    2026-05-01T15:08:00+01:00

    Circular&Co has partnered with The British Library to implement Tap&Reuse, a zero-deposit system designed to replace single-use cups with cups that can be reused up to 1,000 times.

  • Borealis and Eurovision

    Closed-loop system for 100% recycled plastic reusable cups to be implemented at Eurovision

    2026-04-29T15:05:00+01:00

    Borouge International (formerly Borealis), OMV, Greiner Packaging and event supplier Altstoff Recycling Austria (ARA) have teamed up to create a closed-loop system for this year’s Eurovision Song Contest in Vienna, with 100,000 reusable cups made from 100% recycled plastic due to be used on-site.

  • Little Dish

    Little Dish pack re-designed in interactive format

    2026-04-28T15:11:00+01:00

    Branding agency Derek and Eric has partnered with illustrator Joe Whale (also known as Doodle Boy) to re-design Little Dish’s latest pack in an interactive format, encouraging children to colour in and draw on the packaging.

  • A man wearing headphones, stood in a supermarket isle, looking at a can of energy drink

    Does generational marketing actually work?

    2026-04-28T08:48:00+01:00

    In this edition of the Brief, we debunk the stereotypes and use real-world packaging campaigns to evaluate the dos and don’ts of marketing to this generation of shoppers, from social responsibility claims to designing for social media.

  • London Marathon (1)

    Up to 432,000 hydration gels could be binned during London Marathon, Business Waste says

    2026-04-24T13:05:00+01:00

    With approximately 60,000 runners set to take part in the London Marathon this weekend, packaging waste experts at Business Waste say an estimated 432,000 hydration gels could be binned during Sunday’s event, generating around 16.2 tonnes of waste.

  • Two men wearing hard hats in a forest looking up into the sky

    ‘Credible sustainability practices are a strategic anchor in uncertain conditions’

    2026-04-24T09:30:00+01:00

    In the face of rapidly evolving geopolitical realities and consumer expectations, maintaining credible standards has never been more important for the packaging industry. In a recent discussion, Helen Chepkemoi Too, senior director markets at FSC International, explained how these issues are affecting sustainability initiatives in the paper and pulp sector.

  • McDonalds Happy Meal (1)

    Iconic Packs – the evolution of McDonald’s packaging

    2026-04-16T12:47:00+01:00

    In this edition of our Iconic Packs series we examine the history of McDonald’s packaging, from the launch of the Happy Meal in 1979 to its changes of material from paper to plastic and back again – and its recent incorporation of reusable packaging and recycled materials. We look at how the company’s designs have evolved over the years and what design and material changes have been made to improve sustainability.

  • Taco Bell sauce packets

    One million Taco Bell sauce packets collected through US recycling programme

    2026-04-13T13:02:00+01:00

    TerraCycle and Taco Bell claim that over five years, one million sauce packets and single-serve containers have been collected through the Taco Bell Sauce Container US Recycling Program, to be repurposed or recycled.

  • PE_WIP_interpack

    Women in Packaging programme returns at interpack 2026

    2026-04-10T10:01:00+01:00

    interpack 2026 will host its second Women in Packaging programme, featuring a keynote speech from Tetra Pak, multi-perspective panel discussions, and networking opportunities geared towards women at all career levels.