All Design articles – Page 2
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Interchangeable artwork cards in reusable water bottle cater to young consumers
Aiming to encourage young people to drink more water, Berry Global and Aquafigure have released a new line of reusable water bottles that can be customized at will with interchangeable 3D artwork cards.
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Recyclable, PCR tottles for on-the-go cosmetics revealed by Quadpack
Quadpack has expanded its range of on-the-go skincare and makeup tottles with new shapes and applicators – all made of recyclable materials and with PCR options, the company says.
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Collaboration service from DS Smith to streamline packaging redesign
DS Smith has launched PackRight 2.0, a hybrid collaboration service designed to help businesses in e-commerce, fast-moving consumer goods, and more redesign their packaging for improved sustainability – quickly, efficiently, and at low cost.
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The Brief: A whistle-stop tour of packaging’s history – and what it teaches us
In the packaging industry, we’re often looking to the future, pursuing the next innovations in line with evolving demands. But we had to start somewhere; how did our predecessors pack their goods? How does it compare to today’s packaging landscape, and what can we learn from the past? We explore it all in the latest edition of The Brief.
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Connected packaging campaign links Tetra Pak consumers to sustainability games
Appetite Creative and Advertising Design Studio have developed new on-pack communication for Tetra Pak, designed to educate consumers about sustainability through games and information accessed via QR code.
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Reusable glass bottle and SaaS software among German Packaging Awards winners
Holzmanufaktur Liebich’s handmade wooden box for Jägermeister liqueur, sykell’s cloud-based SaaS software for returnable packaging, dotch’s reusable glass bottle for edible oils, and many more have been named as winners of the German Packaging Institute’s German Packaging Awards 2024.
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Perceived cost is holding back sustainable packaging design, survey suggests
A survey conducted by UPM and the Pentawards suggests that cost is considered a roadblock when designing packaging for sustainability; and that packaging designers would benefit from material guides to select the most environmentally beneficial materials.
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How is Google phasing plastic out of its electronics packaging?
Google has released a Plastic Free Packaging Design Guide, intended to help the consumer electronics sector phase out mixed-material packaging and transition into plastic-free alternatives – all while balancing product protection, accessibility, aesthetic appeal, responsible disposal, and costs. We take a deeper dive into its findings to learn more.
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An inside look at Amcor’s brand-new European Innovation Center
Amcor recently launched its European Innovation Center in Belgium, where it will work with brands and retailers from across Europe with the aim of designing more sustainable packaging. We spoke with two experts from the company – Kris Buysens, the director of the Innovation Center, and Toon Coppejans, Marketing Innovation Manager – to learn more about the work that will be taking place there.
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78% of plastic cut from cream cracker box in DS Smith and Pladis partnership
With help from DS Smith, Pladis claims to have reduced 78% of plastic – and, with it, over 373,248kg of CO2 so far – from its Jacob’s Cream Crackers box while retaining its tamperproof seal.
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Non-recyclable paper covers removed from Saputo’s spreadable lineup
Saputo Dairy UK will remove non-recyclable cover papers from its Clover, Utterly Butterly, and Country Life Spreadable products in an effort to keep approximately 44 tonnes of unnecessary packaging out of landfill every year.
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Rectangular HDPE bottle for beauty and cleaning products revealed by Berry
Berry Global Group is distributing a customizable, rectangular HDPE bottle solution for the beauty, home, and personal care sectors, available with up to 100% post-consumer recycled plastic.
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Redesigned, recyclable plastic buckets implemented for ITW’s wet wipe range
ITW is transitioning its SCRUBS-IN-A-BUCKET wet wipe range into recyclable plastic packaging – distinguished from its previous, reusable iteration by a new design – in a bid to avoid single-use plastic taxes.
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Tube of the Year 2024 winners implement PCR, lightweight designs, and more
The ‘world’s smallest’ child-resistant tube from Hoffmann Neopac, Chanel and L’Occitane’s hand cream tubes with octagonal caps, and lightweight, recyclable closures from Albéa are among the winners of etma’s Tube of the Year 2024 Award.
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Sliding packaging from Burgopak holds dtcpay’s global payment card
dtcpay’s global payment card will be housed in a sliding packaging system created in partnership with Burgopak and intended to facilitate a pleasant, easy unboxing process.
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Octagonal kraft container with PET lid introduced by H-Pack for premium foods
In a reported ‘industry first’, H-Pack has developed standalone, premium containers made of kraft paper with accompanying PET lids, gearing them towards high-end hot and cold foods.
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The secret to success for refill and reuse packaging
Refill and reuse projects generate plenty of media hype, and significant investment from major brand owners and retailers, but consumer uptake remains comparatively low. Could a solution to this issue be staring us in the face? In this article, David Knies, an innovation and growth strategy expert at PA Consulting, and Matt Millington, a design strategy expert at PA Consulting, argue that making packaging designs more beautiful could significantly boost consumer buy-in.
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Packaging in Pride Month: allyship versus ‘rainbow-washing’
Consumers may notice a rise in LGBTQ+ themed packaging designs in June – coinciding with Pride Month, which commemorates the Stonewall riots for gay liberation in 1969. Some consider gestures like these a sign of support and a benchmark for increasing acceptance; others condemn it as companies exploiting a social movement for their own profit. Is there any way they can utilize packaging as a force for good? Emma Liggins weighs up the options.
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The key to packaging design success in the e-commerce era
What is the ‘digital shelf’ and how can brands optimise their approach to take advantage of the opportunities it offers? In this insightful article, Howard Wright, Executive Creative and Strategy Director, at Equator, delves into the art of commanding attention in the e-commerce space, where the stakes are high, and the competition is fierce.
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The Brief: re-branding in packaging
In this edition of The Brief, we look at re-branding in packaging: why and when companies choose to re-brand, the aims of re-branding, and how it can impact the consumer.