All Design articles – Page 4
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ArticleMinimalist packaging design: what are its strengths and weaknesses?
Minimalist packaging design has seen a massive growth in popularity in recent times, with a number of key brand owners rethinking iconic packs and branding choices. In this article, Naomi Stewart, marketing manager at Easyfairs, examines the risks and rewards of a less-is-more aesthetic that counts indifference and irrelevancy among its perils.
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ArticleVisual rebrand for Cobra Beer encourages young consumers to pair beer with spicy dishes
Cobra Beer is undergoing a visual rebrand for its entire range to connect the drink with Pan-Asian cuisine and cater to increasing consumer interest in spicy cuisine.
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ArticleThe role of chemical recycling in sustainable product design: how can we design for circularity?
Are existing ‘Design for Recycling’ guidelines doing enough to cut down on plastic packaging waste? Dr. Abi Mountain, head of Product and Partnerships at Itero Technologies, presents an alternative idea – designing for circularity, in which the industry would embrace chemical recycling as a complementary technology and create a closed loop for plastic materials.
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ArticleHow can brands harness packaging format for better standout and performance?
While a number of factors contribute to the success of a packaging design, the format itself plays a critical role in achieving strategic goals for brands. Howard Wright, Executive Creative & Strategy Director, UK, IE & Australia at Equator Design, tells us more about how brands can use this to their advantage.
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ArticleWhere are we at with accessibility in packaging?
How far has accessible and inclusive packaging design come in recent times, what are some examples of effective accessible packaging design projects, and what more can the industry do to centre the experiences and opinions of disabled people throughout the design process? To get some answers to these questions we spoke with a 40-year veteran of the industry – Nick Dormon, managing director and founder at Echo.
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ArticleFortune favours the brave in the alc-bev sector
Renan Joel, Managing Director of Packaging at Easyfairs, argues that a drink’s taste will linger much more pleasurably on the palate when its packaging hits the spot, and how premium offers an aspirational and attainable outlet, in our latest comment article.
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ArticleParkside celebrates King of England’s coronation with recyclable sausage roll pack
Parkside has worked alongside Sainsbury’s and Compleat Food Group to release a special edition, recyclable pack of sausage rolls to celebrate the coronation of King Charles III.
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ArticleTata Steel and Grupo Calvo produce lightweight, polymer-lined tuna can thought to prevent food waste
Tata Steel is presenting its collaboration with Grupo Calvo – a canned tuna pack aiming to lightweight steel packaging, reduce food waste, and stand out on the shelf – at this year’s METPACK.
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ArticleExploring the key drivers of sustainable design innovation
On Earth Day, April 22nd, Pentawards caught up with members of its Sustainable Design Jury to hear about the latest innovations and collaborations they are keeping an eye on, and insights on how to design sustainably.
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ArticleTetra Pak uses smart, connected packaging for better consumer engagement
Major food processing and packaging company Tetra Pak has included a fun and interactive smart packaging experience on its cartons for a leading European fruit juice producer to help educate and inspire its customers, it says. The feature has been developed in partnership with creative technology studio Appetite Creative. Both are AIPIA members.
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ArticleHasbro re-introduces plastic into its toy packaging
After announcing the phasing out of plastic from its packaging in 2019, Hasbro is re-introducing rPET and bio-PET windows and blisters back into the packaging for its 6-inch figures, seeking both functionality and recyclability.
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ArticleAI and the future of packaging
The future of the packaging industry will be influenced by a range of disruptive themes, with artificial intelligence (AI) being one of the biggest to have a significant impact on packaging companies. Where should food and drink brands invest to ensure they keep up with the rest of the FMCG industry? Adam Sears, VP of Client Service (UK/IE/AUS) at Equator Design, tells us more.
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Article“True disruption”: Inside the rise of canned water and wine
Could the supremacy of glass and PET for wine and water applications be nearing its end?
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ArticlePerola Spirits presents pineapple-inspired gin bottle with laser engraved closure and more
Perola Spirits is presenting its pineapple-infused gin brand in packaging designed by Appartement 103 with a bespoke structural bottle, laser engraved closure, and a look for its shipping boxes.
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ArticleKuraray’s bio-based granulate aims to facilitate high-barrier extrusion coating for recyclable packaging
Kuraray has developed PLANTIC EP, a repulpable, plant-based granulate designed for extrusion coating – a solution set to provide gas- and aroma-barrier solutions for paper and cardboard packaging without impacting their recyclability.
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ArticlePepsi to commemorate upcoming anniversary with new on-pack logo and branding
To celebrate its 125th anniversary, Pepsi will update its logo across its packaging and other physical and digital touchpoints for the first time in 14 years – intending to pay homage to the brand’s history while anticipating its future.
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ArticleNestlé updates Nesquik’s packaging and mascot in pursuit of a modern, digital rebrand
Nesquik is reimagining the role of its mascot in a partnership with FutureBrand to modernise its brand identity, aiming for relevance in the digital age and growth into new audience segments.
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ArticleThe pack is back
In times of economic uncertainty, how do consumer and brand owner perceptions of packaging change? Christopher Schilperoort, MD at brand and packaging design agency bluemarlin, says that in tough times, packaging has an even bigger job to do.
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ArticleMorrama designs refillable lipstick cases, palettes, pots and pumps
Morrama has revealed its refillable packaging range, Maya, created in collaboration with Shanghai-based manufacturer PPK to serve as a response to excessive waste in makeup and personal care packaging.
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ArticleMorrama presents dispenser for KANKAN’s personal care cans
Morrama has designed a dispenser solution for KANKAN’s canned personal care products with the intention of minimising materials, waste, and packaging weight while improving user experience.