All Design articles – Page 4
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New Laphroaig whisky campaign includes wellie-inspired reusable pack
Butterfly Cannon has launched a new campaign for Laphroaig’s Scotch Whisky, hoping to enhance the storytelling elements of its gifting strategy and encourage consumers to buy Islay single malts as presents.
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Tesco’s kitchen foil goes tubeless in effort to cut down on cardboard
Tesco aspires to save 12.5 million cardboard rolls from being produced every year with its new tubeless design for aluminium kitchen foil.
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Pentawards announces subcategories for spirit and CBD product packaging
Two new subcategories have been introduced to the annual Pentawards packaging design competition – one for CBD product packaging, the other for spirits.
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Carlsberg commemorates Lunar New Year with limited-edition packaging
Carlsberg has unveiled limited-edition packaging from professional designer Ofen Hu to celebrate the Lunar New Year through visual storytelling.
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Recyclable paper pulp from James Cropper wraps Bruichladdich Scotch whisky
James Cropper has developed a fully recyclable paper pulp outer wrap for single malt Scotch whisky brand Bruichladdich’s Luxury Redefined range, intending to capture a premium aesthetic and simultaneously improve the sustainability of its packaging.
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Vertical Sensodyne pack with shiny print finish unveiled in new Marks design
Marks has developed a design strategy for Sensodyne’s new Clinical White tooth whitening product – including vertical packaging and a premium print finish – in a bid to enhance its appeal to a wider range of consumers with sensitive teeth.
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"Category-changing" packaging design for plant-based gelato brand
Gigi, a plant-based Italian-style gelato, launches with brand and packaging design by London agency Straight Forward Design.
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Winners of Pharmapack Awards 2024 winners announced
This year’s Pharmapack Awards winners include an injection moulding technology that replaces plastics with pulp; a system that can turn standard prefilled syringes into dual-chamber solutions for lyophilized drugs; and an intra-nasal delivery device for comfortable and targeted drug administration.
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Revisions made to RecyClass Recyclability Evaluation Protocols and Design for Recycling Guidelines
In a move set to provide up-to-date advice for improving the recyclability of plastic packaging, RecyClass has updated its Recyclability Evaluation Protocols and released a new set of Design for Recycling Guidelines for all plastic packaging streams.
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Unveiling the top 5 trends in premium packaging for 2024
With 2024 under way, Smurfit Kappa details its vision for premium packaging in the coming months – minimalist, personalized, and sustainability-minded designs that tell a story and engage consumers in an immersive experience.
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‘Retro’ chocolate packaging designs celebrate Cadbury’s 200th anniversary
Celebrating its 200th anniversary, Cadbury has released limited-edition ‘retro’ chocolate bar packaging, launched a new television advert, and partnered with Alzheimer’s Research UK – evoking the brand’s history to connect with consumers, direct them towards charitable causes, and boost brand loyalty.
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Filtrona Tapes provides holographic features with new tear tape line
Filtrona Tapes has released Supastrip Prism, a new range of holographic tear tape set to enhance packaging security and draw attention on the shelf.
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Bottle Up offers plant-based, pre-filled, reusable water bottle
Bottle Up claims to provide the first fully reusable, pre-filled, plant-based water bottle sold in the UK and aims to become a renewable and recyclable alternative to single-use plastic bottles.
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World Braille Day: The importance of accessibility in pharmaceutical packaging
To celebrate World Braille Day, Steven Brownett-Gale, marketing lead at Origin, runs us through the steps the pharmaceutical packaging is taking towards inclusivity for visually impaired consumers, from tactile design to smart packaging features.
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Paris Packaging Week reveals finalists for innovative packaging awards
The finalists for Paris Packaging Week’s ADF, PCD, and PLD Innovation Awards have been announced, with packaging from the beauty, luxury, premium drinks, and aerosol sectors set to be commemorated in ceremonies on 17th and 18th January.
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Unleashing the future in pet food packaging trends
Manufacturers and designers are shaking up standard packaging conventions on all fronts, but what does this look like for pet food packaging? Howard Wright, Executive Creative and Strategic Director EMEA & Canada at Equator Design, directs us towards the trends we should keep an eye on when feeding our furry friends.
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A roundup of the Sustainable Packaging Summit 2023
As the dust settles after the Sustainable Packaging Summit 2023, we’re casting our eye over the highlights of this year’s event. Our 95 speakers and 650 attendees offered a range of perspectives from across the value chain and an array of global regions, bringing with them a plethora of discussion points to take into the new year.
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Colour-changing Christmas can designed for Corona by Talia Coles
Celebrity fashion designer Talia Coles has spearheaded a redesign of the Corona Extra beer can with Feliz Navi-Drip, featuring limited-edition packaging and the chance to win matching robes.
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New packaging for own-brand Asda pet food reflects bond between consumers and their pets
Asda has collaborated with STORMBRANDS to update its own-label pet food packaging with a ‘bold, playful look and feel’ designed to tap into consumers’ affection for their pets and increase their faith in own-brand options.
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Online tool from PreZero evaluates and optimizes sustainable packaging designs
PreZero’s new online tool, PreZero SPOT, has been designed to help packaging manufacturers and distributors save resources, cut down on packaging waste, and optimize their sustainable packaging designs by evaluating their own product portfolios.