All Design articles – Page 5
-
Article‘Retro’ chocolate packaging designs celebrate Cadbury’s 200th anniversary
Celebrating its 200th anniversary, Cadbury has released limited-edition ‘retro’ chocolate bar packaging, launched a new television advert, and partnered with Alzheimer’s Research UK – evoking the brand’s history to connect with consumers, direct them towards charitable causes, and boost brand loyalty.
-
ArticleFiltrona Tapes provides holographic features with new tear tape line
Filtrona Tapes has released Supastrip Prism, a new range of holographic tear tape set to enhance packaging security and draw attention on the shelf.
-
ArticleBottle Up offers plant-based, pre-filled, reusable water bottle
Bottle Up claims to provide the first fully reusable, pre-filled, plant-based water bottle sold in the UK and aims to become a renewable and recyclable alternative to single-use plastic bottles.
-
ArticleWorld Braille Day: The importance of accessibility in pharmaceutical packaging
To celebrate World Braille Day, Steven Brownett-Gale, marketing lead at Origin, runs us through the steps the pharmaceutical packaging is taking towards inclusivity for visually impaired consumers, from tactile design to smart packaging features.
-
ArticleParis Packaging Week reveals finalists for innovative packaging awards
The finalists for Paris Packaging Week’s ADF, PCD, and PLD Innovation Awards have been announced, with packaging from the beauty, luxury, premium drinks, and aerosol sectors set to be commemorated in ceremonies on 17th and 18th January.
-
ArticleUnleashing the future in pet food packaging trends
Manufacturers and designers are shaking up standard packaging conventions on all fronts, but what does this look like for pet food packaging? Howard Wright, Executive Creative and Strategic Director EMEA & Canada at Equator Design, directs us towards the trends we should keep an eye on when feeding our furry friends.
-
ArticleA roundup of the Sustainable Packaging Summit 2023
As the dust settles after the Sustainable Packaging Summit 2023, we’re casting our eye over the highlights of this year’s event. Our 95 speakers and 650 attendees offered a range of perspectives from across the value chain and an array of global regions, bringing with them a plethora of discussion points to take into the new year.
-
ArticleColour-changing Christmas can designed for Corona by Talia Coles
Celebrity fashion designer Talia Coles has spearheaded a redesign of the Corona Extra beer can with Feliz Navi-Drip, featuring limited-edition packaging and the chance to win matching robes.
-
ArticleNew packaging for own-brand Asda pet food reflects bond between consumers and their pets
Asda has collaborated with STORMBRANDS to update its own-label pet food packaging with a ‘bold, playful look and feel’ designed to tap into consumers’ affection for their pets and increase their faith in own-brand options.
-
ArticleOnline tool from PreZero evaluates and optimizes sustainable packaging designs
PreZero’s new online tool, PreZero SPOT, has been designed to help packaging manufacturers and distributors save resources, cut down on packaging waste, and optimize their sustainable packaging designs by evaluating their own product portfolios.
-
ArticleNew Colgate brand system unites physical and digital to promote oral care for children
Colgate seeks to enhance its multiplatform educational materials and appeal to children and parents alike with an integrated brand system designed by Bluemarlin.
-
ArticleAbsolut launches limited-edition bottle in collaboration with Olly Alexander
Absolut is launching a limited-edition bottle, Absolut Mosaik, designed by British singer, songwriter, actor and social activist for inclusivity, Olly Alexander.
-
ArticleSmurfit Kappa’s new lattice box aims to solve crucial tomato packaging problem
Smurfit Kappa and Isle of Wight Tomatoes have collaborated to create a new box that aims to keep tomatoes in perfect condition, while also displaying a bold new brand design.
-
ArticlePentawards 2023 uplifts interactive packaging and on-pack recyclability messaging
The winners of Pentawards 2023 were announced at a Gala Ceremony at Magazine London on 10th November, with recurring features including pro-recycling messaging implemented into the packaging design and the prioritization of interactivity and sustainability in the unboxing process.
-
ArticleHow Versuni is aiming to transition to fully recycled and recyclable packaging
Versuni, the company previously known as Philips Domestic Appliances, recently made a pledge to transition to entirely recycled and fully recyclable paper packaging, with the goal of phasing out all single-use plastic components within a four-year timeframe. How is it aiming to achieve this objective? Calum Armstrong, Versuni’s Head of Design, let us know more.
-
ArticleMaking pack design ‘fly’ abroad
Designing packaging for home and international markets requires very different approaches. There’s more to it than translating the words on-pack if you want to make a genuine connection with global audiences, says Andrew Eyles, co-founder and CEO of brand agency bluemarlin.
-
ArticleNew PlayStation controller for disabled gamers to come in ‘accessible’ box
PlayStation has developed new packaging for its customizable PS5 controller kit for players with disabilities, designed to be openable with one hand.
-
ArticleTilda unveils bold design for limited-edition rice tins
Tilda is launching a limited-edition, intricately designed tin in collaboration with British Indian artist, Natasha Kumar.
-
ArticleNew packaging design and visual identity developed for PizzaExpress by BRANDON
BRANDON has developed a new retail brand identity for PizzaExpress’ chilled pizza portfolio – featuring a new packaging design, brand architecture, and masterbrand identity – to build upon the range of occasions on which its products are eaten.
-
ArticleMcKinsey on how packaging can help the industry, consumers—and the environment
McKinsey believes that “skinny design”—using less materials in packaging, choosing different materials, or rethinking the package shape—is a rare case of a win-win-win practice with benefits for business, the environment, and the consumer. In this article, three experts from McKinsey – partners Dave Fedewa and Benedict Sheppard, and design director Lea Kobeli – tell us more.