All Design articles – Page 9
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ArticlePilloried plastic or pulp fiction: the great packaging quandary
Ecoveritas’ Head of Sustainability and Consulting, Kathy Illingworth, gives her views on why the binary ‘plastic = bad, paper = good’ approach to packaging decisions comes with significant risks.
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ArticleLaphroaig targets 30% carbon footprint reduction with packaging redesign
The packaging for Scotch whisky Laphroaig is undergoing a redesign with its sights set on a 30% carbon footprint reduction in line with Beam Suntory’s aim to achieve net zero carbon emissions across its value chain by 2040.
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ArticlePernod Ricard unveils new line of self-mixing cocktail bottles
Pernod Ricard and Vessl have revealed an innovative new bottle that mixes cocktails with a simple twist of a cap.
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ArticleMono-PET bottle cap for ‘100% recycled PET’ bottles unveiled by Origin Materials
Origin Materials reports that it has produced a mono-PET cap to improve post-consumer recycling for PET bottles and pave the way for ‘100% recycled PET’ from cap to bottle.
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ArticleDesigning packaging for the digital generation
Naomi Stewart, Marketing Manager at Easyfairs, looks at how a consumer’s age determines their attitudes towards product packaging, and why we should get out there and design for “Generation Alpha” now.
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ArticleHolmen Iggesund reveals new version of PET-coated fibre tray with lower plastic content
Holmen Iggesund has developed Inverform PET 30, a 30-gsm version of its fibre-based, PET-coated ready-made meal trays thought to cut over 25% of plastic content compared to its previous design.
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ArticleMinimalist packaging design: what are its strengths and weaknesses?
Minimalist packaging design has seen a massive growth in popularity in recent times, with a number of key brand owners rethinking iconic packs and branding choices. In this article, Naomi Stewart, marketing manager at Easyfairs, examines the risks and rewards of a less-is-more aesthetic that counts indifference and irrelevancy among its perils.
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ArticleVisual rebrand for Cobra Beer encourages young consumers to pair beer with spicy dishes
Cobra Beer is undergoing a visual rebrand for its entire range to connect the drink with Pan-Asian cuisine and cater to increasing consumer interest in spicy cuisine.
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ArticleThe role of chemical recycling in sustainable product design: how can we design for circularity?
Are existing ‘Design for Recycling’ guidelines doing enough to cut down on plastic packaging waste? Dr. Abi Mountain, head of Product and Partnerships at Itero Technologies, presents an alternative idea – designing for circularity, in which the industry would embrace chemical recycling as a complementary technology and create a closed loop for plastic materials.
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ArticleHow can brands harness packaging format for better standout and performance?
While a number of factors contribute to the success of a packaging design, the format itself plays a critical role in achieving strategic goals for brands. Howard Wright, Executive Creative & Strategy Director, UK, IE & Australia at Equator Design, tells us more about how brands can use this to their advantage.
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ArticleWhere are we at with accessibility in packaging?
How far has accessible and inclusive packaging design come in recent times, what are some examples of effective accessible packaging design projects, and what more can the industry do to centre the experiences and opinions of disabled people throughout the design process? To get some answers to these questions we spoke with a 40-year veteran of the industry – Nick Dormon, managing director and founder at Echo.
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ArticleFortune favours the brave in the alc-bev sector
Renan Joel, Managing Director of Packaging at Easyfairs, argues that a drink’s taste will linger much more pleasurably on the palate when its packaging hits the spot, and how premium offers an aspirational and attainable outlet, in our latest comment article.
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ArticleParkside celebrates King of England’s coronation with recyclable sausage roll pack
Parkside has worked alongside Sainsbury’s and Compleat Food Group to release a special edition, recyclable pack of sausage rolls to celebrate the coronation of King Charles III.
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ArticleTata Steel and Grupo Calvo produce lightweight, polymer-lined tuna can thought to prevent food waste
Tata Steel is presenting its collaboration with Grupo Calvo – a canned tuna pack aiming to lightweight steel packaging, reduce food waste, and stand out on the shelf – at this year’s METPACK.
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ArticleExploring the key drivers of sustainable design innovation
On Earth Day, April 22nd, Pentawards caught up with members of its Sustainable Design Jury to hear about the latest innovations and collaborations they are keeping an eye on, and insights on how to design sustainably.
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ArticleTetra Pak uses smart, connected packaging for better consumer engagement
Major food processing and packaging company Tetra Pak has included a fun and interactive smart packaging experience on its cartons for a leading European fruit juice producer to help educate and inspire its customers, it says. The feature has been developed in partnership with creative technology studio Appetite Creative. Both are AIPIA members.
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ArticleHasbro re-introduces plastic into its toy packaging
After announcing the phasing out of plastic from its packaging in 2019, Hasbro is re-introducing rPET and bio-PET windows and blisters back into the packaging for its 6-inch figures, seeking both functionality and recyclability.
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ArticleAI and the future of packaging
The future of the packaging industry will be influenced by a range of disruptive themes, with artificial intelligence (AI) being one of the biggest to have a significant impact on packaging companies. Where should food and drink brands invest to ensure they keep up with the rest of the FMCG industry? Adam Sears, VP of Client Service (UK/IE/AUS) at Equator Design, tells us more.
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Article‘True disruption’: Inside the rise of canned water and wine
Could the supremacy of glass and PET for wine and water applications be nearing its end?
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ArticlePerola Spirits presents pineapple-inspired gin bottle with laser engraved closure and more
Perola Spirits is presenting its pineapple-infused gin brand in packaging designed by Appartement 103 with a bespoke structural bottle, laser engraved closure, and a look for its shipping boxes.