All Design articles – Page 9
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ArticleRefillable eco-homecare range from Kit & Kin harmonizes branding with babycare line
Kit & Kin has produced a new range of plant-based eco-cleaning products – stored in refillable bottles with refill pouches that can be returned for recycling – and ensured consistent branding with its mother and baby products in collaboration with B&B. Kit & Kin’s twelve products ...
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ArticleAvon undergoes global rebrand involving redesigned packaging and upgraded typeface
Avon has worked with creative agency Free The Birds to update its packaging design and create a new, female-positive visual identity to match its new brand positioning.
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Article‘Design Check’ tool from CEFLEX to enable collaborative flexible packaging design
CEFLEX and Recyda have developed a new ‘Design Check’ tool to streamline collaboration between designers, technologists, customers, and suppliers of flexible packaging and drive the creation of sustainability-minded packaging.
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ArticleScotch Malt Whisky Society reveals unique packaging design for one-off charity bottle
The Scotch Malt Whisky Society has unveiled a bespoke paper pulp sculpture infused with wood shavings from the original casks for a one-off bottle of whisky that is set to be auctioned off for charity.
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ArticleGreiner Packaging ‘repurposes’ existing Nomadic packaging format for new protein granola range
Greiner Packaging has worked alongside Nomadic to launch its new Protein+ Granola range in an ‘upside-down version’ of its Yogurt & Oat Clusters packaging format, designed for eating on the go and complete recyclability.
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ArticleNew security closure labels from Securikett designed for anti-refill protection
Securikett seeks to prevent illegal product refills by applying its HighContrast technology to security closure labels for the tamper-proof sealing of packaging with screw caps or hinged closures.
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ArticleAntalis unveils ‘recyclable’ paper mailer to replace bubble and padded packaging
Antalis reports that its new Paragon ecoMLR paper mailer is a lightweight, recyclable, and impact-resistant alternative to single-use mailing items that optimises functionality and meets consumer expectations.
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ArticlePilloried plastic or pulp fiction: the great packaging quandary
Ecoveritas’ Head of Sustainability and Consulting, Kathy Illingworth, gives her views on why the binary ‘plastic = bad, paper = good’ approach to packaging decisions comes with significant risks.
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ArticleLaphroaig targets 30% carbon footprint reduction with packaging redesign
The packaging for Scotch whisky Laphroaig is undergoing a redesign with its sights set on a 30% carbon footprint reduction in line with Beam Suntory’s aim to achieve net zero carbon emissions across its value chain by 2040.
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ArticlePernod Ricard unveils new line of self-mixing cocktail bottles
Pernod Ricard and Vessl have revealed an innovative new bottle that mixes cocktails with a simple twist of a cap.
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ArticleMono-PET bottle cap for ‘100% recycled PET’ bottles unveiled by Origin Materials
Origin Materials reports that it has produced a mono-PET cap to improve post-consumer recycling for PET bottles and pave the way for ‘100% recycled PET’ from cap to bottle.
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ArticleDesigning packaging for the digital generation
Naomi Stewart, Marketing Manager at Easyfairs, looks at how a consumer’s age determines their attitudes towards product packaging, and why we should get out there and design for “Generation Alpha” now.
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ArticleHolmen Iggesund reveals new version of PET-coated fibre tray with lower plastic content
Holmen Iggesund has developed Inverform PET 30, a 30-gsm version of its fibre-based, PET-coated ready-made meal trays thought to cut over 25% of plastic content compared to its previous design.
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ArticleMinimalist packaging design: what are its strengths and weaknesses?
Minimalist packaging design has seen a massive growth in popularity in recent times, with a number of key brand owners rethinking iconic packs and branding choices. In this article, Naomi Stewart, marketing manager at Easyfairs, examines the risks and rewards of a less-is-more aesthetic that counts indifference and irrelevancy among its perils.
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ArticleVisual rebrand for Cobra Beer encourages young consumers to pair beer with spicy dishes
Cobra Beer is undergoing a visual rebrand for its entire range to connect the drink with Pan-Asian cuisine and cater to increasing consumer interest in spicy cuisine.
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ArticleThe role of chemical recycling in sustainable product design: how can we design for circularity?
Are existing ‘Design for Recycling’ guidelines doing enough to cut down on plastic packaging waste? Dr. Abi Mountain, head of Product and Partnerships at Itero Technologies, presents an alternative idea – designing for circularity, in which the industry would embrace chemical recycling as a complementary technology and create a closed loop for plastic materials.
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ArticleHow can brands harness packaging format for better standout and performance?
While a number of factors contribute to the success of a packaging design, the format itself plays a critical role in achieving strategic goals for brands. Howard Wright, Executive Creative & Strategy Director, UK, IE & Australia at Equator Design, tells us more about how brands can use this to their advantage.
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ArticleWhere are we at with accessibility in packaging?
How far has accessible and inclusive packaging design come in recent times, what are some examples of effective accessible packaging design projects, and what more can the industry do to centre the experiences and opinions of disabled people throughout the design process? To get some answers to these questions we spoke with a 40-year veteran of the industry – Nick Dormon, managing director and founder at Echo.
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ArticleFortune favours the brave in the alc-bev sector
Renan Joel, Managing Director of Packaging at Easyfairs, argues that a drink’s taste will linger much more pleasurably on the palate when its packaging hits the spot, and how premium offers an aspirational and attainable outlet, in our latest comment article.
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ArticleParkside celebrates King of England’s coronation with recyclable sausage roll pack
Parkside has worked alongside Sainsbury’s and Compleat Food Group to release a special edition, recyclable pack of sausage rolls to celebrate the coronation of King Charles III.