All Design articles – Page 3
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ArticleNew packaging design and visual identity developed for PizzaExpress by BRANDON
BRANDON has developed a new retail brand identity for PizzaExpress’ chilled pizza portfolio – featuring a new packaging design, brand architecture, and masterbrand identity – to build upon the range of occasions on which its products are eaten.
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ArticleMcKinsey on how packaging can help the industry, consumers—and the environment
McKinsey believes that “skinny design”—using less materials in packaging, choosing different materials, or rethinking the package shape—is a rare case of a win-win-win practice with benefits for business, the environment, and the consumer. In this article, three experts from McKinsey – partners Dave Fedewa and Benedict Sheppard, and design director Lea Kobeli – tell us more.
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ArticleFlora matches packaging design across plant-based spread range
Flora has unified its brand identity to reflect its commitment to protecting people and the planet with its plant-based alternative to dairy butter.
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ArticleHow does neuroscience affect consumer behaviour?
This article, written by neuromarketing expert Francesco Pinci, explores the dynamic interplay between packaging aesthetics, sustainability, and consumer behavior, offering insights into the intricate relationship that binds them.
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ArticleTropicana rebrand targets both parents and kids with ‘cool’ design and on-pack health claims
STORMBRANDS has developed a new packaging system and updated the branding for Tropicana’s Kids Smoothies range, intending to appeal to both children and parents.
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ArticleCould embracing eco-labels be a game-changer for the industry?
Scientific studies investigating consumers’ sustainable purchasing behaviours have found that the availability of eco-labels on food packaging influences consumers’ attitudes and behaviours towards more sustainable consumption and recycling. Why then do so few brands and retailers use them? Dr. Igor Popovic, Vice President of Global Sales and Commercial Excellence at Huhtamaki, lets us know more.
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PodcastStay disruptive: A close-up look at packaging and brand design
The landscape of packaging and brand packaging design has changed remarkably over the last decades. Industry stalwarts David Hodgson and Andrew Eyles, co-founders of bluemarlin brand acceleration agency share their insights on how the industry has transformed, discuss what makes this such an exciting industry to be in and take a glimpse at future developments with Elisabeth Skoda.
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ArticleMetal overcap from Eviosys sets its sights on ‘infinitely recyclable’, 100% metal food tins
Eviosys has revealed Horizon, a lightweight, ultra-shallow metal overcap for tins – designed to phase out plastic alternatives and facilitate infinite recycling.
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ArticleRefillable eco-homecare range from Kit & Kin harmonizes branding with babycare line
Kit & Kin has produced a new range of plant-based eco-cleaning products – stored in refillable bottles with refill pouches that can be returned for recycling – and ensured consistent branding with its mother and baby products in collaboration with B&B. Kit & Kin’s twelve products ...
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ArticleAvon undergoes global rebrand involving redesigned packaging and upgraded typeface
Avon has worked with creative agency Free The Birds to update its packaging design and create a new, female-positive visual identity to match its new brand positioning.
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Article‘Design Check’ tool from CEFLEX to enable collaborative flexible packaging design
CEFLEX and Recyda have developed a new ‘Design Check’ tool to streamline collaboration between designers, technologists, customers, and suppliers of flexible packaging and drive the creation of sustainability-minded packaging.
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ArticleScotch Malt Whisky Society reveals unique packaging design for one-off charity bottle
The Scotch Malt Whisky Society has unveiled a bespoke paper pulp sculpture infused with wood shavings from the original casks for a one-off bottle of whisky that is set to be auctioned off for charity.
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ArticleGreiner Packaging ‘repurposes’ existing Nomadic packaging format for new protein granola range
Greiner Packaging has worked alongside Nomadic to launch its new Protein+ Granola range in an ‘upside-down version’ of its Yogurt & Oat Clusters packaging format, designed for eating on the go and complete recyclability.
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ArticleNew security closure labels from Securikett designed for anti-refill protection
Securikett seeks to prevent illegal product refills by applying its HighContrast technology to security closure labels for the tamper-proof sealing of packaging with screw caps or hinged closures.
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ArticleAntalis unveils ‘recyclable’ paper mailer to replace bubble and padded packaging
Antalis reports that its new Paragon ecoMLR paper mailer is a lightweight, recyclable, and impact-resistant alternative to single-use mailing items that optimises functionality and meets consumer expectations.
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ArticlePilloried plastic or pulp fiction: the great packaging quandary
Ecoveritas’ Head of Sustainability and Consulting, Kathy Illingworth, gives her views on why the binary ‘plastic = bad, paper = good’ approach to packaging decisions comes with significant risks.
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ArticleLaphroaig targets 30% carbon footprint reduction with packaging redesign
The packaging for Scotch whisky Laphroaig is undergoing a redesign with its sights set on a 30% carbon footprint reduction in line with Beam Suntory’s aim to achieve net zero carbon emissions across its value chain by 2040.
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ArticlePernod Ricard unveils new line of self-mixing cocktail bottles
Pernod Ricard and Vessl have revealed an innovative new bottle that mixes cocktails with a simple twist of a cap.
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ArticleMono-PET bottle cap for ‘100% recycled PET’ bottles unveiled by Origin Materials
Origin Materials reports that it has produced a mono-PET cap to improve post-consumer recycling for PET bottles and pave the way for ‘100% recycled PET’ from cap to bottle.
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ArticleDesigning packaging for the digital generation
Naomi Stewart, Marketing Manager at Easyfairs, looks at how a consumer’s age determines their attitudes towards product packaging, and why we should get out there and design for “Generation Alpha” now.