Maker’s Mark and artist Ashley Longshore have launched a new limited-edition bourbon label for Womens’ History Month, and will donate $1 to non-profit Vital Voices every time a customer personalises the label with the name of an inspirational woman in their lives.
Artist Ashley Longshore sought to design a label befitting of Margie Samuels, responsible for the Maker’s Mark brand and its bottle shape, label and signature red wax topper. One of the first women inducted into the Kentucky Bourbon Hall of Fame, Margie also championed the distillery’s aesthetic and visitor experience.
Inspired by the brand’s Kentucky homeplace, the new label features bee-pollinating blooms with nods to jewels such as diamonds, pearls and gems that have been ‘worn by Southern women for generations’. Until the end of March, consumers can visit makersmarkpersonalize.com to personalize a complimentary Maker’s Mark label with the name of an inspirational woman in their lives.
Labels are currently available for 750mL bottles, which must be purchased separately, and recipients must be 21+. Maker’s Mark has pledged to donate $1 for every personalized label ordered, up to $50,000.
“From the very beginning, my grandmother Margie Samuels set a perfectly unreasonable standard that endures today - every bottle still hand-dipped in red wax, every barrel rotated by hand, and every decision guided by the brand’s higher purpose,” said Rob Samuels, managing director for Maker’s Mark. “Ashley Longshore shares that same pioneering and uncompromising spirit. We’re thrilled to bring her art to life on a Maker’s Mark bottle while supporting the meaningful causes championed by Vital Voices.”
In related news, Carlsberg has unveiled its limited edition can and pack designs to celebrate Lunar New Year, featuring the company’s Hop Leaf and motifs to represent the Year of the Horse. The company states the design was inspired by the historic Gilding Lacquer Art Technique, traditionally used on luxury items as a symbol of affluence across Asian societies.
Last month, Coveris helped Rowse Honey update the labels for its premium Manuka Honey range with uncoated substrates, brightly-coloured hot foils, and radio frequency security, seeking a ‘modern visual identity and premium shelf presence’. Led by The Space Creative and brought to print by Aire Global and Coveris, the companies conducted lab trials for decoration techniques such as double hot foil stamping, premium tactile finishes, and metallic detailing.
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