Metsä Board, part of Metsä Group, is due to open a new Packaging Design Studio in Milan this summer, equipped with advanced AI-supported design and simulation technologies.
Metsä Board says the studio will enable workshops, design sprints, and co-creation sessions to be carried out more effectively, especially in projects where sustainability targets, performance requirements or regulatory changes drive the need for new solutions.
The company hopes that combining packaging design, product development and technical competence into one location will result in closer cooperation across the packaging value chain. The studio aims to provide a place where insights, materials, and manufacturing requirements can be considered holistically, supporting customers in developing functional solutions ready for implementation.
The Milan studio adds to Metsä Board’s existing Excellence Centre in Äänekoski, Finland, which focuses on material research, packaging performance testing and holistic packaging development, as well as the company’s Packaging Design Studio in Norwalk, US, which supports customers in North America.
In related news, Henkel has relaunched the cardboard blister packaging for its Pritt glue sticks, featuring digital learning and crafting content on prittworld accessible via QR codes. The new Pritt sticks are said to feature up to 65% recycled plastic in the stick, without any restrictions in performance.
Olive oil brand Filippo Berio recently unveiled a rebranded packaging design, aiming to double down on its existing brand while also appealing to the modern consumer. The new logo gives more prominence to the founder’s surname, with his signature elevated.
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