All Design articles – Page 8
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ArticleConnected packaging – why the time is now and why the opportunities are vast
The implementation of connected packaging has so far yielded mixed results for brands. Jeremy Yates, director of strategic partnerships at Happy Finish, discusses how brands can harness the potential of connected packaging by engaging consumers with clear calls to action, accessible technology, and immersive storytelling.
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ArticleColgate launches HDPE tube with ‘Recycle Me!’ design to boost consumer awareness of its recyclability
Colgate is rolling out its recyclable HDPE tube with limited edition ‘Recycle Me!’ graphics to ensure consumers are aware that the tube can be placed in the recycling bin without any additional steps like cleaning and as signposting for Materials Recovery Facilities (MRFs).
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ArticleHow can smart packaging improve a product before it even reaches the market?
We spoke with James Harmer and Amy King from the Cambridge Design Partnership (CDP) about what the company’s collaboration with Avon tells us about how early applications for smart packaging can de-risk product launches from both a consumer experience and sustainability perspective.
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ArticleNew Golden Design Rules from the Consumer Goods Forum driving action towards a circular economy for plastic packaging
In collaboration with the Consumer Goods Forum, a cross-value chain group of major brand owners, recyclers and plastics associations are working on a set of ‘golden rules’ for sustainable packaging design.
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ArticleResearch from DS Smith identifies packaging types disrupting paper recycling streams
According to new research from DS Smith, junk mail, food trays, and pulp fruit trays are the top three most common difficult to recycle items placed in mixed or paper recycling streams, often containing plastics or food contamination that interferes with paper mill processes.
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ArticleNEXTLOOPP interview: Polymer innovation and circularity
Victoria Hattersley caught up with Ed Kosior, CEO of Nextek, to discuss ongoing polymer innovation and the opportunities this presents for packaging design and circularity.
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ArticleThe ceramic gin bottle using design to encourage reuse
We spoke with Oli Powell, product designer for Grapht Gin, about its plastic-free gin bottle concept designed with the help of AR and artist Marylou Faure to be reused after the gin itself is finished.
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ArticleOver 50 companies pledge to develop harmonised national recycling programme for Switzerland
Swiss Recycling says that over 50 organisations from across the value chain have signed a Pact aiming to introduce a Switzerland-wide harmonised, cost-efficient, and consumer-friendly recycling management system for plastic packaging and beverage cartons.
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Article4evergreen alliance releases guidance on designing packaging for recycling
The 4evergreen alliance has released its Circularity by Design guideline aimed at providing the packaging value chain with clear recommendations for designing fibre-based packaging for recycling from the start of its lifecycle.
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ArticleRedesign with emphasis on efficacy for Unilever deodorant brand
Echo has worked with Rexona, which is owned by Unilever, on a packaging redesign for its anti-perspirant and deodorant ranges with a focus on communicating efficacy and maintaining brand identity across the UK and US markets.
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ArticleHenkel brand relaunch offers more inclusive design and bottles with recycled plastic
Henkel’s Schwarzkopf brand will relaunch its Schauma range from February 2022 with a bottle redesign that allows for clearer and more personal communication with the consumer, as well as lighter bottle bodies containing at least 50% recycled plastic.
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Article‘This is not a trend’: Vault49 on diversity and inclusion in packaging design
Diversity and inclusion are more than a trend – they reflect the reality of consumers’ lives. How can brands keep the momentum of recent progress to boost diversity and inclusion in packaging design, and what still needs to be done?
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ArticleThe packaging stories and trends to follow in 2022
From the trends in e-commerce and reusable packaging to the events that will shape the sustainability agenda for packaging, we highlight some of the key issues facing the industry today.
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ArticleAlbéa unveils two-in-one closure system for tubes
Albéa introduces EcoFusion Top, a two-in-one HDPE cap solution for tubes for personal care applications, which reportedly offers a “significant” weight reduction compared to standard tubes.
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ArticleOptimised FMCG packaging design – all in one place
We spoke with Robert Hughes, co-founder of SCALIZE, a software solution for project teams across the FMCG packaging design process that provides automated analysis of packaging dimensions to help reduce material costs and boost sustainability.
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ArticleA look at innovative packaging solutions in the e-commerce space
Beatriz Gonçalves, materials engineer and coauthor of the Intelligence Brief, discusses the importance of packaging innovations that can enhance supply chain issues, branding, and sustainability goals.
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ArticleAccessible self-sealing upgrade for P&G washing up liquid bottle
Dawn, a Procter & Gamble brand, has today introduced its Dawn EZ-Squeeze, a new inverted bottle with a patented no-flip cap technology, which offers easier and more accessible dispensing of washing up liquid.
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ArticleWaddington Europe launches monomaterial recyclable meat tray
Waddington Europe, a division of Novolex, is set to introduce a new tray for meat, fish, and poultry products that is recyclable and does not require a polyethylene (PE) layer or adhesive coating.
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ArticleThe elastic band solution shrinking plastic bottles and expanding recycling efficiency
ECOAMS PLANET’s Bakbuk solution uses a recyclable elastic band to shrink PET beverage bottles, reportedly reducing the volume by 80% and lowering the transit time and expenditure associated with recycling for both consumers and companies.
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ArticleStandard complete pack and closure solution developed by Berry
A new standard design launched by Berry M&H provides a complete pack and closure solution for cleaning products such as washing up liquids and rinse aids, while giving companies the opportunity to personalise the bottle to their own requirements.