All Consumer Experience articles – Page 12
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ArticleInside the Starbucks reusable cup programme
Starbucks’ pilot scheme will mean consumers in various cities in Europe can purchase a hot or cold drink in a reusable cup for a small deposit, which is repaid as tender once the cup is returned to the store for cleaning and then reuse. A spokesman from the company tells us more about how the trial is progressing and future plans to scale its reuse model across the EMEA market.
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Article‘Packaging free’ shopping introduced for supermarket staples in the Netherlands
Albert Heijn is launching AH Packaging Free, a shopping concept that will see around 70 products – including cereal, pasta, spreads, tea, and nuts – offered in smart dispensers that can be used with consumers’ own containers or reusable jars and bags purchased in store.
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ArticleWhat goes into scaling one of Europe’s largest refill trials?
Re’s Smart Bottles, Return Stations and Refill Stations are the driving force behind a multi-retailer refill trial for FMCG that includes Unilever, Tesco, ASDA, and Co-Op, among others. We spoke to Jo-Anne Chidley, founder of Re, and Doug Morwood, managing director at Re, about the importance of consumer-focused collaboration in facilitating a circular economy and what it means to be awarded UK Research and Innovation funding for the scheme.
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ArticleThe cost of e-commerce returns for retailers
When so many retailers offer free returns, people can easily be lulled into thinking there’s no cost attached. Research suggests that returns cost UK retailers £60 billion annually, on top of the the environmental impacts of transit and re-selling or disposing of items. DPack offers potential solutions for retailers facing these challenges.
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ArticlePackaging self-administered injectables and infusibles for better patient outcomes
Boy Tjoa, Managing Director at Tjoapack, examines how, from dose compliance to needle-stick safety and anti-tampering, the industry’s contract packagers have more to do with drug safety and therapeutic performance than ever before.
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ArticleSchur Flexibles develops antibacterial coating for films
Schur Flexibles has developed an antibacterial varnish that can be applied to a range of its films, including those used for food packaging applications, to help to enhance point of sale hygiene.
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ArticleConnected packaging – why the time is now and why the opportunities are vast
The implementation of connected packaging has so far yielded mixed results for brands. Jeremy Yates, director of strategic partnerships at Happy Finish, discusses how brands can harness the potential of connected packaging by engaging consumers with clear calls to action, accessible technology, and immersive storytelling.
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ArticleColgate launches HDPE tube with ‘Recycle Me!’ design to boost consumer awareness of its recyclability
Colgate is rolling out its recyclable HDPE tube with limited edition ‘Recycle Me!’ graphics to ensure consumers are aware that the tube can be placed in the recycling bin without any additional steps like cleaning and as signposting for Materials Recovery Facilities (MRFs).
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ArticleRecycling scheme for coffee pods partners with food-to-go retailer
Consumers will be able to recycle Pret A Manger’s aluminium at-home coffee pods via drop-off points or kerbside collection in select locations in collaboration with Podback, which aims to recycle coffee pods into new products like beverage cans.
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ArticleHow can smart packaging improve a product before it even reaches the market?
We spoke with James Harmer and Amy King from the Cambridge Design Partnership (CDP) about what the company’s collaboration with Avon tells us about how early applications for smart packaging can de-risk product launches from both a consumer experience and sustainability perspective.
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ArticleSmart pharmaceutical packs find support from seniors – if user friendly
A recent study by researchers at the University of Waterloo in Ontario, Canada, published in the PLOS One open access channel, found older adults are open to the use of smart packaging to improve medication adherence.
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ArticleNew campaign calls for mandatory national Deposit Return Scheme in Italy
A group of NGOs led by the National Association of Comuni Virtuosi are calling for the introduction of a mandatory, nationwide Deposit Return Scheme (DRS) in Italy that is inclusive of all beverage container types, adding that now is the time for implementation with 83% of Italian people reportedly in favour of the initiative.
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ArticleThe ceramic gin bottle using design to encourage reuse
We spoke with Oli Powell, product designer for Grapht Gin, about its plastic-free gin bottle concept designed with the help of AR and artist Marylou Faure to be reused after the gin itself is finished.
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ArticleL’OCCITANE launches 100% recycled PP refill tub
L’OCCITANE en Provence has partnered with VPI on a new refill tub for its Shea Ultra Rich Body Cream made from 100% post-consumer recycled polypropylene (rPP).
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ArticleEmballator launches new tube range for intimate treatment applications
Emballator has revealed a new series of monomaterial tubes with integrated applicators for internal and external treatments, developed with a focus on women consumers.
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ArticleZappar AR helps wine brand tell its global environmental story
Australian winemaker Accolade Wines has unveiled “Banrock Station”, an augmented reality (AR) experience that takes users around the world to check out some of the company’s 130+ environmental projects.
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ArticleRedesign with emphasis on efficacy for Unilever deodorant brand
Echo has worked with Rexona, which is owned by Unilever, on a packaging redesign for its anti-perspirant and deodorant ranges with a focus on communicating efficacy and maintaining brand identity across the UK and US markets.
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ArticleWRAP: Some plastic packaging can increase food waste
According to new research from WRAP, plastic packaging is exacerbating food waste by forcing consumers to purchase too much and creating confusion over Best Before dates. The charity says that savings on plastic usage, food waste, and carbon emissions could be made by selling a wider range of fresh produce without packaging.
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ArticleThe refillable mascara solution closing the loop on cosmetic packaging
We spoke with Shannon Goldberg, founder of Izzy, about the refillable mascara tube that can be returned, cleaned, and reused as part of the company’s aim to foster a closed-loop model for beauty products.
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ArticleFinalists named in £1 million prize aimed at tackling plastic pollution in Africa
15 finalists have been named as part of the first Afri-Plastic Challenge strand, Accelerating Growth, which aims to reward innovative downstream solutions for managing plastic waste after it has been used and discarded.