To celebrate the England Lionesses winning back-to-back European football championships, Budweiser has launched a new line of limited-edition ‘Home Again’ cans.
The cans, which launched on shelves less than 48 hours after the team’s victory on Tuesday 29th of July, can be purchased for £2.
Draftline, AB InBev’s in-house creative agency, created the design to go alongside in-store activations and a socialgiveaway for cans signed by England legend Fara Williams.
Jessica McGeorge-Stevens, Global Brands Director Europe, AB InBev commented: “At Budweiser, we celebrate moments that bring people together through sport. We were delighted to help fans celebrate the Lionesses in 2022, and now as back-to-back Champions we’re raising a Bud to them with limited-edition cans to honor their unstoppable spirit and historic victory.”
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