KP Snacks has announced it has reduced the plastic gauge (thickness) in the multipack outer packaging for its Butterkist and Hula Hoops brands, aiming to lower its environmental footprint without compromising on quality or freshness.
In recent years, the company says it has also improved its flow wrapping process, allowing it to minimise the plastic film used for 6 packs of Discos, Roysters and Frisps by 35%, creating a saving of 100 tonnes of packaging a year. Implemented in 2024, KP estimates this will translate to 620 fewer lorry journeys per year, reducing greenhouse gas emissions from distribution.
The company adds that it is supporting the development of UK recycling infrastructure (Partnerships to Improve Recycling) to ensure that all its plastic packaging can be effectively recycled, either through collection points or on the doorstep. In April last year, it introduced 25% recycled soft plastics into its Tyrrells crisps sharing range, aiming to lower the brand’s reliance on virgin plastics.
In similar news, Burts Snacks recently implemented 55% post-consumer recycled plastic into its new crisp packets – a move expected to save around 8,000 tonnes of virgin plastic. The packets are expected to help lessen the company’s environmental impact, align with consumer demand for sustainability-minded packaging solutions, and support local suppliers.
If you liked this story, you might also enjoy:
The ultimate guide to the Packaging and Packaging Waste Regulation in 2025
How are the top brands progressing on packaging sustainability?
Everything you need to know about global packaging sustainability regulation in 2025
The key to increasing the use of reusable packaging in supermarkets
No comments yet