All Consumer Experience articles – Page 9
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ArticleHow our furry friends reveal the dangers of ‘shrinkflation’ in packaging
Tim Sykes, brand director at Packaging Europe, considers the ‘shrinkflation’ conundrum of less wasteful food portions versus increased packaging waste and carbon emissions – starting with the demands of his hungry pet.
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ArticleNylabone reduces annual plastic use with new recyclable design
Nylabone has revealed the updated design for its chew toy packaging, said to cut its annual plastic use by more than 40 tonnes through using recyclable paper materials and eliminating most plastic blister designs.
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ArticleStarbucks revives handwriting on to-go coffee and refillable ceramic cups
Hoping to entice consumers back to stores and improve their on-site experience, Starbucks now allows baristas to handwrite messages on to-go coffee cups, serves ‘for here’ beverages in ceramic cups, and offers free refills in its cafés.
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ArticleIceland switches back to plastic trays after vacuum-packed meat backlash
Responding to consumer dissatisfaction with vacuum-packed minced meat, Iceland Foods is re-introducing plastic trays to its beef and pork mince products.
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ArticleDow, Brivaplast and TecnoGi collaborate on circular materials solution for luxury goods
Dow has announced a collaboration with Brivaplast and TecnoGi to reprocess imperfect perfume caps for use in luxury footwear and leather goods, aiming to advance circularity by keeping high-quality materials in the loop for longer.
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ArticleTOMRA aims for improved accessibility with new RVM for small businesses
TOMRA has introduced TOMRA B7, the first TriSort reverse vending machine (RVM) in its Basic Line, designed to make drink container recycling more accessible and efficient for small businesses and markets new to deposit return schemes (DRSs).
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ArticleIncrease in mechanically recycled plastic packaging reported in Germany
The German Environment Agency (UBA) and the Zentrale Stelle Verpackungsregister (Central Agency Packaging Register – ZSVR) have revealed that German dual systems saw increased recycling in 2023, with the share of mechanically recycled plastic packaging increasing from 42.1% to 68.9% between 2018-2023.
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ArticleMajor brands collaborate on returnable cup initiative in Glasgow
The Borrow Cup project - a returnable cup initiative between multiple national brands - launches in Glasgow today, including Costa Coffee, Caffè Nero and Burger King UK and aiming to reduce the reported 388.7 million single-use cups used in Scotland each year.
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ArticleASDA partners with Podback for in-store coffee pod recycling
ASDA has partnered with coffee pod recycling service Podback to offer consumers the option to recycle their used coffee pods in over 600 of its stores.
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ArticleDanish city reveals first year of data from reusable packaging pilot
In January 2024, the city of Aarhus in Denmark launched a three-year pilot project for reusable takeaway packaging, seeking to establish a proof-of-concept to demonstrate the feasibility and benefits of shifting from single-use to reusable takeaway packaging, and the requirements for large scale development.
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ArticleEuropean Commission bans use of 'harmful' BPA in food-contact materials
The European Commission has banned the use of Bisphenol A (BPA) in food-contact materials – including reusable plastic bottles, coatings for metal cans, and water distribution coolers – due to concerns about their health impacts.
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ArticleLidl to remove all ‘attractive’ packaging designs for children from own brand products
Lidl GB has committed to removing all packaging designs deemed attractive to children from its least healthy own-brand products by mid-2025, aiming to support healthier choices.
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ArticleACE Ireland welcomes recycling infrastructure investment in Programme for Government
The Alliance for Beverage Cartons and the Environment (ACE) Ireland has welcomed the investment in sorting technology for Ireland’s Materials Recovery Facility (MRF) network as part of the Irish Programme for Government.
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ArticleHow can we make online marketplaces more sustainable?
On the heels of our previous investigation into fast-fashion packaging, we turn our attention to online marketplaces. What is the outlook on sustainable packaging in consumer-to-consumer sales, and can it ever be fully enforced? If so, who is responsible – the sellers or the platforms? We ask all these questions in this edition of the Brief.
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ArticleBurgopak designs packaging for blood and microbiome test kits
OptimallyMe has partnered with packaging design studio Burgopak to create multi-component packaging for its at-home blood and microbiome test kits which includes instructions, a container for the sample return and a pre-paid shipping label.
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ArticleDeposits set to increase for PET and aluminium beverage packaging in Sweden
Swedish DRS company Returpack plans to increase deposits on aluminium cans and small and large PET bottles, aiming to make it more attractive for consumers to sort materials properly to benefit the climate and environment.
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ArticleReusable bottle mimics syringe refills and offers replaceable parts
Koor aims to package edible and non-food products in a refillable bottle with a syringe-like refill mechanism and replaceable parts; it is intended for use at home, in schools or workplaces, and in aged care environments, among other settings.
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ArticleWhat’s the problem with tethered bottle caps?
Why do so many consumers hate tethered bottle caps? Despite their role in ensuring that plastic lids can be recycled properly, numerous viral social posts over the past year have branded them as uncomfortable, inconvenient, and frustrating. Why, and what can be done to improve their reputation? Emma Liggins finds out.
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From our sponsorsColpac’s redesigned Tower Trays™ bridge the gap between dine-in and takeaway
In the latest edition of the Spotlight, Colpac explains how its redesigned Tower Trays™ offer a solution tailored to the dynamic demands of the food sector.
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ArticleBuddie-Pack project seeks to implement circular system for reusable plastic packaging
AIMPLAS has announced the launch of the Buddie Pack project funded by Horizon Europe, aiming to implement a circular system for the large-scale deployment of reusable plastic packaging (RPP) through a combination of social, technological, and economic innovations.




