All Consumer Experience articles – Page 8
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How ensuring accessibility improves packaging for everyone
In this article, Howard Wright, executive creative and strategic director UK, IE & Australia at Equator Design, explores how inclusive design can be used to create packaging that not only meets the expectations of disabled customers but can also lead to a better product overall.
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Bain & Co suggests a future framework for sustainable consumer goods packaging
Following the publication of Bain & Co’s report A Roadmap for Sustainable Packaging in Consumer Goods, we spoke to authors Daniela Carbinato, Luciana Batista and Yoni Shiran about its proposals and how these could be implemented across different countries. The report aims to give consumer goods companies a framework to understand the market and prioritise their actions in order to achieve circularity targets.
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What I learned about plastic waste by watching bread bake
Countless brands are repackaging their products to combat plastic pollution, but is it fair to hold the packaging industry responsible in the first place? Would the complete eradication of plastic packaging make a significant difference? Robert Lilienfeld, founder and executive director of sustainable packaging think tank SPRING, argues ‘no’ on both counts, and warns us against knee-jerk reactions that could ultimately cause greater environmental harm.
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Enhanced Microsoft app allows visually impaired to hear Haleon health products information
To mark World Sight Day on 13th October, Haleon and Microsoft are launching a joint project to make health products more accessible for blind and visually impaired consumers, using Artificial Intelligence (AI) technology that narrates the labels of products.
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Jägermeister launches campaign for new intelligent packaging – The Secret is Ice Cold
A new promotional campaign from Jägermeister called The Secret is Ice Cold is centred around active and intelligent packaging. It encourages consumers to place Jägermeister bottles in the freezer to reveal a hidden code for a chance to win special prizes.
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Quadpack claims to have designed mono-material, refillable, recyclable, and easy-to-use jar for cosmetic goods
Quadpack has announced its New Regula Refill Jar – the reportedly refillable, recyclable, and mono-material jar for beauty products, designed for easy use by consumers.
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How can the packaging industry engage with disability-led design?
Several consumer goods companies – including high-profile Unilever and Procter & Gamble brands – have unveiled what they refer to as inclusive or accessible packaging designs in the last few years. These companies often assert that they worked with disabled people during the development of the packaging, ...
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Why does TOMRA claim Norway’s deposit return scheme is one of the best in the world?
Norwegian recycling company TOMRA has given an insight into Norway’s unique deposit return scheme (DRS), which it says is an efficient, transparent and responsive system that could provide a role model for other countries around the world.
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UNITED CAPS and Mimica partner on cap aiming to increase accessibility and reduce food waste
UNITED CAPS and Mimica have collaborated on a cap which is reportedly an accessible freshness indicator for all types of perishable products. The project aims to reduce food waste and increase consumer food safety.
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That’s the spirit! Augmented Reality App connects to new consumer segment
Last November AIPIA reported on a new Augmented Reality (AR) experience aimed initially at the beer sector called SWIGR, which is a clever way for consumers to discover the story behind their favourite drinks. The company now reports the experience will soon feature on whisky, gin, and vodka, expanding it beyond the beer industry.
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Marks and Spencer aims to raise awareness of bowel cancer with new packaging design
Marks and Spencer (M&S) partnered with Bowel Cancer UK earlier this year to add messaging about bowel cancer symptoms to its toilet roll packaging, in order to raise awareness around the disease.
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What does DRS offer as part of local and global responses to plastic waste?
With over 40 states and countries having deposit return schemes (DRS) in place, and more set to follow in the coming years, TOMRA says that such systems will play a key role in boosting collection rates, improving the quality and quantity of recycled materials, and helping companies to adhere to legislation on plastic waste. What can DRS offer governments, companies, and consumers now and in the future?
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All4Labels expands intelligent label solutions with new QR brand
All4Labels Global Packaging Group has founded QR Marketing GmbH with the aim of enhancing brand protection and customer engagement with intelligent QR solutions for labelling and packaging applications.
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What has Tesco learned from its reuse trial with Loop?
This summer, Tesco’s reuse trial with Loop officially came to an end. Reflecting on the trial, Tesco has released a report detailing what it has learned, calling for cross-industry collaboration and consumer education to facilitate economies of scale for reuse in the future.
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Scientists develop new method for destroying ‘forever chemicals’
Scientists from Northwestern University claim to have developed a process that destroys PFAS compounds – leaving behind only benign end products.
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Silgan Dispensing unveils closure with built-in chamber for controlled dosing
Silgan Dispensing has announced the launch of its new dosing solution, MeaSURE, a closure with a built-in chamber that delivers controlled dosing for applications such as laundry, cleaning, automotive, and personal care.
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Wagamama launches crystallised PET takeaway bowls
Wagamama is set to launch crystallised PET bowls developed by Morrama, reportedly offering a recyclable solution with enhanced heat resistance and product protection across its delivery and takeaway options.
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TOMRA launches ‘market’s smallest’ reverse vending machine for convenience stores
TOMRA has launched what it says is the market’s smallest reverse vending machine for glass, aluminium and plastic containers, which is aimed at providing a plug-and-play solution for smaller retailers to participate in deposit return schemes.
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‘Best before’ dates to be removed from nearly 500 Waitrose products
Waitrose has announced plans to remove ‘best before’ dates from nearly 500 products, including root vegetables, fruits, and indoor plants, starting in September.
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How P&G’s new laundry capsule box combines sustainable and inclusive design with child safety certification
Ariel will now offer its All-in-1 Pods® in a recyclable cardboard-based box designed with accessibility and child safety certification as a priority. Samantha King, R&D Vice President at P&G Fabric Care Europe, discusses the process behind developing a laundry care box that met the team’s certified child safety, sustainability and inclusivity targets.