All Consumer Experience articles – Page 8
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ArticleRedesign with emphasis on efficacy for Unilever deodorant brand
Echo has worked with Rexona, which is owned by Unilever, on a packaging redesign for its anti-perspirant and deodorant ranges with a focus on communicating efficacy and maintaining brand identity across the UK and US markets.
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ArticleWRAP: Some plastic packaging can increase food waste
According to new research from WRAP, plastic packaging is exacerbating food waste by forcing consumers to purchase too much and creating confusion over Best Before dates. The charity says that savings on plastic usage, food waste, and carbon emissions could be made by selling a wider range of fresh produce without packaging.
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ArticleThe refillable mascara solution closing the loop on cosmetic packaging
We spoke with Shannon Goldberg, founder of Izzy, about the refillable mascara tube that can be returned, cleaned, and reused as part of the company’s aim to foster a closed-loop model for beauty products.
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ArticleFinalists named in £1 million prize aimed at tackling plastic pollution in Africa
15 finalists have been named as part of the first Afri-Plastic Challenge strand, Accelerating Growth, which aims to reward innovative downstream solutions for managing plastic waste after it has been used and discarded.
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ArticleWorld’s biggest rainbow with AR as Skittles supports PRIDE
Mars Wrigley has launched limited-edition Skittles Pride Packs in Australia, donating its rainbow to support LGBTQIA+ communities. It features a QR code taking consumers to a special Augmented Reality (AR) experience.
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ArticleRetail IoT market in reach as Wiliot launches Starter Kit with Identiv IoT Pixels
AIPIA member Wiliot, the Internet of Things (IoT) specialist, has announced the launch of the Wiliot Starter Kit containing items to help retailers with IoT transformations, such as stamp-sized computers pre-mounted on cardboard and coffee cups.
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ArticleAvery Dennison launches compact NFC inlays for retail packaging
Avery Dennison today announced the introduction of ultra-small form factor versions of two of its popular NFC products, AD Circus Mini NTAG213 and AD Microblock ICODE SLIX, with the aim of anticipating demand for ever-smaller tagging options in the retail, packaging, pharmaceutical, and beauty sectors.
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ArticleStarbucks begins returnable cup programme
Starbucks has started the trial of its returnable cup programme in Europe, which will allow customers to purchase a hot or cold drink in a reusable cup for a £1 deposit repayable when it is returned for cleaning and reuse.
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ArticleHenkel brand relaunch offers more inclusive design and bottles with recycled plastic
Henkel’s Schwarzkopf brand will relaunch its Schauma range from February 2022 with a bottle redesign that allows for clearer and more personal communication with the consumer, as well as lighter bottle bodies containing at least 50% recycled plastic.
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Article‘This is not a trend’: Vault49 on diversity and inclusion in packaging design
Diversity and inclusion are more than a trend – they reflect the reality of consumers’ lives. How can brands keep the momentum of recent progress to boost diversity and inclusion in packaging design, and what still needs to be done?
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ArticleThe NFC tequila bottle that enables re-ordering with the tap of a smartphone
We spoke with Anthony Accetta, CEO and co-founder of OTACA Tequila, and Amir Khoshniyati, general manager and vice president of Transponder Business, about their collaboration on an NFC-enabled tequila bottle that allows consumers to authenticate and re-order the product with a smartphone.
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ArticleAIPIA and Packaging Europe connect to fast-track Smart Packaging development
AIPIA (the Active and Intelligent Packaging Industry Association) and Packaging Europe have entered into a strategic partnership aiming to accelerate uptake of smart packaging innovation across FMCG at every stage of supply chains and retail.
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ArticlePortion control packaging set to be introduced for Cadbury Duos range
The Twist Wrap packaging solution for Cadbury allows consumers to twist and seal half of a chocolate bar from its Duos range to save for later, with the intention of encouraging reduced portions and more mindful snacking.
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ArticleBehind the development of ‘the world’s first refillable toothpaste dispenser’
We spoke with Faye Wilson, founder of Happier Beauty, to find out about how the company is developing a refillable toothpaste dispenser with biodegradable refill capsules – reportedly a world-first.
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ArticleTetra Pak introduces caps with recycled content to cartons
Tetra Pak and Elvir have collaborated on carton packaging that uses a cap integrating certified recycled polymers, which will be manufactured by Tetra Pak in France and used by the Elvir cream brand, Elle & Vire.
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ArticleAccessible self-sealing upgrade for P&G washing up liquid bottle
Dawn, a Procter & Gamble brand, has today introduced its Dawn EZ-Squeeze, a new inverted bottle with a patented no-flip cap technology, which offers easier and more accessible dispensing of washing up liquid.
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ArticleThe elastic band solution shrinking plastic bottles and expanding recycling efficiency
ECOAMS PLANET’s Bakbuk solution uses a recyclable elastic band to shrink PET beverage bottles, reportedly reducing the volume by 80% and lowering the transit time and expenditure associated with recycling for both consumers and companies.
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ArticleGlobal launch of Samsung eco-packaging expansion slated for 2022
Samsung has announced that its 2022 sustainability initiatives will include packaging a wider range of home appliances with its eco-packaging boxes, which can be upcycled into small furniture, and using recycled materials in its interior packaging.
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ArticleReview of Ireland’s circular economy plans places packaging industry under scrutiny
As part of its review of Ireland’s Circular Economy Bill 2021, the Joint Committee on Environment & Climate Action has put forward the case for clearer, sector-based targets for the packaging industry and a greater focus on reduction alongside reuse.
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ArticleNew stackable jar released by Berry
Berry Global has unveiled a new stackable jar that can help to save space on retail shelves, through e-commerce channels, and in the home with a matching container and closure solution.