All Consumer Experience articles – Page 10
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ArticleUnilever launches laundry capsule designed to reduce plastic and cut carbon emissions
Unilever has launched what it claims to be its most sustainable laundry capsule to date, alleged to reduce greenhouse gases by 16% and relieve the waste stream of 6000 tonnes of plastic every year.
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ArticleBritvic and Zappar team up on outdoor activity-focussed AR campaign
Britvic is launching a packaging-focussed augmented reality (AR) campaign that is designed to get families outdoors and hunting for virtual fruit hidden across the country.
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ArticleWorld first: Carlsberg Opts for Strong Bond for Cans with Nature MultiPack™
The Nature MultiPackTM marketed by NMP Systems, a wholly-owned subsidiary of KHS GmbH, groups beverage containers into a stable, easily ‘openable’ or separable pack using dots of adhesive rather than shrink film called ‘Snap Pack’.
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ArticleFasten unveils lightweight rPP cosmetic jar with refill system
Fasten has introduced the REfill REuse REpeat cosmetic jar system made from 100% recycled PP and featuring an ultra-light, thermoformed refill cup.
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ArticleSmithers predicts ‘post-COVID boom’ for track-and-trace packaging industry
According to Smithers, the track-and-trace packaging industry is set to reach a total value of $2.5 billion by 2027, with the company attributing the rise in demand and market value to the rise of e-commerce and counterfeiting concerns associated with the COVID-19 pandemic.
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ArticleMars expands return scheme for flexible pet packaging with app initiative
Mars, Incorporated. has partnered with Second Life to launch the SWAP Recycling app to incentivise consumers to return flexible and complex pet packaging in exchange for reward points and discounts on future purchases.
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ArticleNew Morrisons pilot store to cut plastic packaging from over 300 products
A pilot store by the UK-based retailer Morrisons has been launched with refill options for over 300 items, including pasta, frozen fruit and vegetables, dog food, and personal care products, as well as a recycling station for difficult-to-recycle plastics.
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ArticleInnovation for consumer protection
A changing landscape of consumption means that packaging security solutions are increasingly required to work harder – and be smarter – to protect consumers. We spoke with Dr Tobias Jochum from the Fraunhofer Institute for Applied Polymer Research IAP and Terrence O’Neill from Covectra about how engaging consumers in their own protection via packaging may be key to addressing the challenges associated with e-commerce and counterfeiting.
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ArticleMaking sense of scents as a sensory packaging tool and COVID test
According to H&H Graphics, a new member of AIPIA, there is a wide and growing interest in incorporating scent into packaging. The potential for innovation is pretty much unlimited, particularly when combined with other multisensory effects, it says.
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ArticleResearch from DS Smith suggests excessive packaging has a negative impact on consumer perceptions of brands
New research from DS Smith suggests that 43% of consumers are frustrated by excessive packaging, which reportedly results in 86,000 tonnes of potentially avoidable CO2 emissions each year – but four-fifths of businesses admit to using packaging that does not fit with the size of the product.
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ArticleWimbledon and Evian partner on first-ever digital recycling reward scheme
At this year’s Wimbledon tennis tournament Evian is partnering with Reward4Waste on a project that incentivises recycling via a novel consumer reward scheme.
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ArticleWhere are the barriers and opportunities for scaling reuse systems?
Hubbub has released a report that draws on interviews with key industry players and a poll of consumers to understand attitudes toward reusable packaging and pathways to scaling reuse solutions. Convenience and cost, education and research, and technology and design are key considerations that the organisation says must be accounted for when it comes to establishing reusable packaging systems at scale.
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ArticlePernod Ricard launches digital label system aimed at responsible alcohol consumption
Pernod Ricard is set to roll out a digital label system across its wine and spirits brands with QR codes that consumers can scan with their smartphones to access information on ingredients, nutritional values, and responsible alcohol consumption.
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ArticleAustralian winemakers collaborate on launch of flat, 100% rPET wine bottles
Packamama has collaborated with Accolade Wines and Taylors Wines on the Australian market launch of wine bottles made from 100% recycled and recyclable PET with a flatter profile that reportedly allows twice as many bottles to fit in a standard wine case.
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ArticleZero-waste takeaway
What are some of the available reuse solutions for takeaway food and beverages, and how can consumers be encouraged to participate in them in practice?
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ArticleCarlsberg to begin consumer trials for next-generation paper-based bottles
Carlsberg Group has announced that the Generation 2.0 Fibre Bottle, which features a new plant-based PEF lining developed with Paboco and the Paper Bottle Community, will be available for sampling by 8,000 consumers and stakeholders across eight pilot markets in Western Europe.
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ArticleSilgan Dispensing launches trigger sprayer with plastic spring
Silgan Dispensing has launched a new trigger sprayer, SP05 R, which features a patented plastic spring that enables the whole dispenser to be compatible with PET, PP, and HDPE recycling streams according to RecyClass testing.
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ArticleCombining accessibility and aesthetics with packaging typefaces
Brand design agency Lewis Moberly recently worked with Tropic Skincare to develop a new script typeface for packaging intended to be accessible to dyslexic and neurodiverse consumers. Emily Fox, creative director at Lewis Moberly, talks us through the development of Susie’s Script and how to balance accessibility with brand aesthetics.
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ArticleZapvision vision technology and QR code helps visually impaired access product information
Zappar, an AIPIA member which specialises in Augmented Reality (AR) creation, has launched Zapvision technology, which aims to provide access to relevant product information to everyone as a basic right, regardless of their visual ability.
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ArticleA look at the driving forces of change in child-resistant packaging
What is driving change in the child-resistant packaging space, and how is industry balancing the need to boost child-resistance while supporting senior populations?