All Consumer Experience articles – Page 17
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ArticleHow can smart packaging improve a product before it even reaches the market?
We spoke with James Harmer and Amy King from the Cambridge Design Partnership (CDP) about what the company’s collaboration with Avon tells us about how early applications for smart packaging can de-risk product launches from both a consumer experience and sustainability perspective.
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ArticleSmart pharmaceutical packs find support from seniors – if user friendly
A recent study by researchers at the University of Waterloo in Ontario, Canada, published in the PLOS One open access channel, found older adults are open to the use of smart packaging to improve medication adherence.
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ArticleNew campaign calls for mandatory national Deposit Return Scheme in Italy
A group of NGOs led by the National Association of Comuni Virtuosi are calling for the introduction of a mandatory, nationwide Deposit Return Scheme (DRS) in Italy that is inclusive of all beverage container types, adding that now is the time for implementation with 83% of Italian people reportedly in favour of the initiative.
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ArticleThe ceramic gin bottle using design to encourage reuse
We spoke with Oli Powell, product designer for Grapht Gin, about its plastic-free gin bottle concept designed with the help of AR and artist Marylou Faure to be reused after the gin itself is finished.
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ArticleL’OCCITANE launches 100% recycled PP refill tub
L’OCCITANE en Provence has partnered with VPI on a new refill tub for its Shea Ultra Rich Body Cream made from 100% post-consumer recycled polypropylene (rPP).
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ArticleEmballator launches new tube range for intimate treatment applications
Emballator has revealed a new series of monomaterial tubes with integrated applicators for internal and external treatments, developed with a focus on women consumers.
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ArticleZappar AR helps wine brand tell its global environmental story
Australian winemaker Accolade Wines has unveiled “Banrock Station”, an augmented reality (AR) experience that takes users around the world to check out some of the company’s 130+ environmental projects.
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ArticleRedesign with emphasis on efficacy for Unilever deodorant brand
Echo has worked with Rexona, which is owned by Unilever, on a packaging redesign for its anti-perspirant and deodorant ranges with a focus on communicating efficacy and maintaining brand identity across the UK and US markets.
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ArticleWRAP: Some plastic packaging can increase food waste
According to new research from WRAP, plastic packaging is exacerbating food waste by forcing consumers to purchase too much and creating confusion over Best Before dates. The charity says that savings on plastic usage, food waste, and carbon emissions could be made by selling a wider range of fresh produce without packaging.
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ArticleThe refillable mascara solution closing the loop on cosmetic packaging
We spoke with Shannon Goldberg, founder of Izzy, about the refillable mascara tube that can be returned, cleaned, and reused as part of the company’s aim to foster a closed-loop model for beauty products.
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ArticleFinalists named in £1 million prize aimed at tackling plastic pollution in Africa
15 finalists have been named as part of the first Afri-Plastic Challenge strand, Accelerating Growth, which aims to reward innovative downstream solutions for managing plastic waste after it has been used and discarded.
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ArticleWorld’s biggest rainbow with AR as Skittles supports PRIDE
Mars Wrigley has launched limited-edition Skittles Pride Packs in Australia, donating its rainbow to support LGBTQIA+ communities. It features a QR code taking consumers to a special Augmented Reality (AR) experience.
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ArticleRetail IoT market in reach as Wiliot launches Starter Kit with Identiv IoT Pixels
AIPIA member Wiliot, the Internet of Things (IoT) specialist, has announced the launch of the Wiliot Starter Kit containing items to help retailers with IoT transformations, such as stamp-sized computers pre-mounted on cardboard and coffee cups.
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ArticleAvery Dennison launches compact NFC inlays for retail packaging
Avery Dennison today announced the introduction of ultra-small form factor versions of two of its popular NFC products, AD Circus Mini NTAG213 and AD Microblock ICODE SLIX, with the aim of anticipating demand for ever-smaller tagging options in the retail, packaging, pharmaceutical, and beauty sectors.
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ArticleStarbucks begins returnable cup programme
Starbucks has started the trial of its returnable cup programme in Europe, which will allow customers to purchase a hot or cold drink in a reusable cup for a £1 deposit repayable when it is returned for cleaning and reuse.
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ArticleHenkel brand relaunch offers more inclusive design and bottles with recycled plastic
Henkel’s Schwarzkopf brand will relaunch its Schauma range from February 2022 with a bottle redesign that allows for clearer and more personal communication with the consumer, as well as lighter bottle bodies containing at least 50% recycled plastic.
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Article‘This is not a trend’: Vault49 on diversity and inclusion in packaging design
Diversity and inclusion are more than a trend – they reflect the reality of consumers’ lives. How can brands keep the momentum of recent progress to boost diversity and inclusion in packaging design, and what still needs to be done?
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ArticleThe NFC tequila bottle that enables re-ordering with the tap of a smartphone
We spoke with Anthony Accetta, CEO and co-founder of OTACA Tequila, and Amir Khoshniyati, general manager and vice president of Transponder Business, about their collaboration on an NFC-enabled tequila bottle that allows consumers to authenticate and re-order the product with a smartphone.
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ArticleAIPIA and Packaging Europe connect to fast-track Smart Packaging development
AIPIA (the Active and Intelligent Packaging Industry Association) and Packaging Europe have entered into a strategic partnership aiming to accelerate uptake of smart packaging innovation across FMCG at every stage of supply chains and retail.
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ArticlePortion control packaging set to be introduced for Cadbury Duos range
The Twist Wrap packaging solution for Cadbury allows consumers to twist and seal half of a chocolate bar from its Duos range to save for later, with the intention of encouraging reduced portions and more mindful snacking.