All Consumer Experience articles – Page 14
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ArticleLocation-specific digital solution launched to simplify recycling process for consumers
Provenance has partnered with Valpak and WRAP to develop Recycle Router, a system accessible online or via QR codes on packaging that gives consumers information on how to recycle packaging tailored to their location.
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ArticleWhen it comes to sustainable goal setting, be careful what you communicate
Can stakeholders set aspirational sustainability goals without disengaging the public? Dr Calvin Lakhan from SPRING explores the importance of communication and accountability.
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ArticleCailler aims to appeal to a younger audience with Christmas packaging redesign
The Seymourpowell design agency has collaborated with the Swiss chocolate brand, Cailler, to redesign its Christmas pralines collection to attract a younger audience and incorporate recyclable elements.
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ArticleNew research shows consumer convenience remains key for successful deposit return schemes
Recent research from Tetra Pak suggests that confusion over the function of deposit return schemes could undermine their success, but consumers remain willing to engage with an expanded recycling service.
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Article’Refill-reuse revolution’: Unilever on the potential of reusable packaging
Unilever is trialling reuse models globally as a step towards halving the use of single-use plastics by 2025.
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ArticleHow Sumaira Latif brought accessible design to P&G
Melina Spanoudi speaks to Sumaira Latif about her career as Accessibility Leader at Procter & Gamble.
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ArticleLiterary twist for Gentlebrand special edition wine packaging
Gentlebrand will mark the 700th anniversary of Dante Alighieri’s death with a special edition wine range, called Curtai, which features illustrations on the packaging to take consumers on “a journey to discover The Divine Comedy”.
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ArticleUsing packaging to make period care more sustainable – and more inclusive
We spoke with Nick Jain, COO and co-founder of August, about how the company is using its packaging to make sustainable period products more accessible and inclusive.
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ArticleOver 21 million items could be delivered broken during Black Friday sales period
According to research by DS Smith, 41% of people expect to receive up to six faulty or damaged items – partially due to poor packaging – following the Black Friday and Cyber Monday sales, representing a total cost of at least £739 million.
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ArticleTetra Pak introduces smart packaging network for southern Europe
Tetra Pak has launched the Iberia connected experience, created in partnership with Appetite Creative, to engage consumers via QR code-enabled smart packaging.
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ArticleAmazon Germany to reduce SUP in outer packaging
Amazon is aiming to stop using single-use plastics (SUP) for its outer packaging by the end of 2021 in Germany.
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ArticleAre consumers ready to recycle more?
A recent survey conducted by Amcor suggests that 76% of consumers would like to recycle more than they currently do, with recyclability identified as the sustainability attribute consumers care about most. But how will this translate into action?
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ArticleTesco to offer refillable cleaning sprays in bid to reduce plastic packaging
From Monday 22nd November, Tesco own-brand household cleaning sprays will reportedly be available in reusable bottles, which can be topped up using capsules that dissolve in water to make a new cleaning solution.
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ArticleCreating more from less: An introduction to tactical packaging
In today’s digital-first world, how can brands maximise the commercial value of their packaging? It’s all about creating meaningful ways to interact with customers without a physical presence, argues Matt Ward.
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ArticleThe wine packaging that can be repurposed into a bird box
We spoke to David Ferreira, winemaker at Companhia das Lezírias, to find out more about the Tyto Alba Wine range, which features a lightweight bottle housed inside a wooden box that is designed for reuse as a nesting box for birds.
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ArticleMore than an inconvenience: why accessible packaging matters
Exploring how packaging design can become more accessible for those with reduced strength and dexterity.
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ArticleNew refillable hand soap dispenser from NIVEA boasts sustainability and functionality upgrades
The new NIVEA EcoRefill Hand Soap range includes a 100% recycled and recyclable PET bottle that can be refilled by mixing water and a cleanser tablet to produce hand soap.
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ArticleCustomisable closure liner technology launched by Amcor
Amcor announced yesterday that it would be rolling out its IMPRESSIONS technology, developed in partnership with MGJ, which uses CNYK colour printing technology to enable brands to customise closure liners for enhanced engagement with consumers.
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ArticleNext generation family-sized aseptic carton announced by SIG
SIG unveils its new family-size aseptic carton pack, combivita, which it says is aimed at busy consumers and offers on-shelf differentiation, flexibility in the filing process, and sustainability features for brands.
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ArticleOlay launches Easy Open Lid designed with and for disabled consumers
Olay North America will introduce the Easy Open Lid, a limited-edition prototype that it says it developed with and for disabled people to improve the accessibility of its moisturiser products, and which it will share with the rest of the industry.