All Consumer Experience articles – Page 14
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ArticleMars expands return scheme for flexible pet packaging with app initiative
Mars, Incorporated. has partnered with Second Life to launch the SWAP Recycling app to incentivise consumers to return flexible and complex pet packaging in exchange for reward points and discounts on future purchases.
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ArticleNew Morrisons pilot store to cut plastic packaging from over 300 products
A pilot store by the UK-based retailer Morrisons has been launched with refill options for over 300 items, including pasta, frozen fruit and vegetables, dog food, and personal care products, as well as a recycling station for difficult-to-recycle plastics.
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ArticleInnovation for consumer protection
A changing landscape of consumption means that packaging security solutions are increasingly required to work harder – and be smarter – to protect consumers. We spoke with Dr Tobias Jochum from the Fraunhofer Institute for Applied Polymer Research IAP and Terrence O’Neill from Covectra about how engaging consumers in their own protection via packaging may be key to addressing the challenges associated with e-commerce and counterfeiting.
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ArticleMaking sense of scents as a sensory packaging tool and COVID test
According to H&H Graphics, a new member of AIPIA, there is a wide and growing interest in incorporating scent into packaging. The potential for innovation is pretty much unlimited, particularly when combined with other multisensory effects, it says.
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ArticleResearch from DS Smith suggests excessive packaging has a negative impact on consumer perceptions of brands
New research from DS Smith suggests that 43% of consumers are frustrated by excessive packaging, which reportedly results in 86,000 tonnes of potentially avoidable CO2 emissions each year – but four-fifths of businesses admit to using packaging that does not fit with the size of the product.
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ArticleWimbledon and Evian partner on first-ever digital recycling reward scheme
At this year’s Wimbledon tennis tournament Evian is partnering with Reward4Waste on a project that incentivises recycling via a novel consumer reward scheme.
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ArticleWhere are the barriers and opportunities for scaling reuse systems?
Hubbub has released a report that draws on interviews with key industry players and a poll of consumers to understand attitudes toward reusable packaging and pathways to scaling reuse solutions. Convenience and cost, education and research, and technology and design are key considerations that the organisation says must be accounted for when it comes to establishing reusable packaging systems at scale.
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ArticlePernod Ricard launches digital label system aimed at responsible alcohol consumption
Pernod Ricard is set to roll out a digital label system across its wine and spirits brands with QR codes that consumers can scan with their smartphones to access information on ingredients, nutritional values, and responsible alcohol consumption.
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ArticleAustralian winemakers collaborate on launch of flat, 100% rPET wine bottles
Packamama has collaborated with Accolade Wines and Taylors Wines on the Australian market launch of wine bottles made from 100% recycled and recyclable PET with a flatter profile that reportedly allows twice as many bottles to fit in a standard wine case.
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ArticleZero-waste takeaway
What are some of the available reuse solutions for takeaway food and beverages, and how can consumers be encouraged to participate in them in practice?
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ArticleCarlsberg to begin consumer trials for next-generation paper-based bottles
Carlsberg Group has announced that the Generation 2.0 Fibre Bottle, which features a new plant-based PEF lining developed with Paboco and the Paper Bottle Community, will be available for sampling by 8,000 consumers and stakeholders across eight pilot markets in Western Europe.
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ArticleSilgan Dispensing launches trigger sprayer with plastic spring
Silgan Dispensing has launched a new trigger sprayer, SP05 R, which features a patented plastic spring that enables the whole dispenser to be compatible with PET, PP, and HDPE recycling streams according to RecyClass testing.
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ArticleCombining accessibility and aesthetics with packaging typefaces
Brand design agency Lewis Moberly recently worked with Tropic Skincare to develop a new script typeface for packaging intended to be accessible to dyslexic and neurodiverse consumers. Emily Fox, creative director at Lewis Moberly, talks us through the development of Susie’s Script and how to balance accessibility with brand aesthetics.
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ArticleZapvision vision technology and QR code helps visually impaired access product information
Zappar, an AIPIA member which specialises in Augmented Reality (AR) creation, has launched Zapvision technology, which aims to provide access to relevant product information to everyone as a basic right, regardless of their visual ability.
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ArticleA look at the driving forces of change in child-resistant packaging
What is driving change in the child-resistant packaging space, and how is industry balancing the need to boost child-resistance while supporting senior populations?
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ArticleDigimarc and Sealed Air partner to scale product digitisation via smart packaging
Digimarc Corporation has announced that it will partner with Sealed Air with the aim of bringing product digitisation to markets including e-commerce fulfilment and consumer goods at scale through smart packaging.
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ArticleMondelez offers global first with QR pack codes to access sustainability and wellbeing initiatives
Mondelēz International is piloting a new, on pack QR code for its UK summer promotion with Merlin Entertainments across a range of Cadbury, Oreo and Barny packs.
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ArticleA look at safety and compliance for biobased packaging materials
New innovations for biobased packaging materials are announced on an almost daily basis. However, there are many things to consider related to their categorization, compliance, and safety – especially when they are used for packaging foods and beverages.
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ArticleNew research from Digimarc points to consumer demand for digital traceability solutions
New research from Digimarc Corporation has found that being able to verify the authenticity of a product is important to over 70% of consumers, with almost two-thirds saying that transparency into how and where a product is made is a key part of their purchasing decision. The research points to opportunities for brands to use traceability solutions like QR codes to build consumer confidence.
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ArticleRefill trial for own-brand homecare products launched by M&S
M&S will trial refillable own-brand cleaning and laundry products in partnership with Re at six of its stores.