All Consumer Experience articles – Page 14
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ArticleRefillable Packaging – How to provide a sustainable solution from concept to design and beyond
Refillable packaging is on the rise, yet there is still a long way to go before it’s considered a fully sustainable solution. George Hooper from Lifestyle Packaging discusses how brands can go beyond using it as a marketing opportunity and explains how refillable packaging can be a genuinely sustainable solution from concept to design and throughout the customer journey.
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ArticleAustrade’s view on the UK and Australia’s free trade agreement and the future of Australian packaging
Following the signing of the free trade agreement between Australia and the UK at the end of last year, we spoke to Ana Nishnianidze, Austrade’s Trade Commissioner for the UK and Ireland, about packaging trends in Australia, sustainability efforts (including the Australian Packaging Covenant Organisation) and the potential effects of the agreement on the industry.
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ArticleThe role of packaging in Aldi’s new ‘green’ supermarket
Aldi has opened a brand new ‘green’ supermarket which aims to reduce the average CO2 emissions produced by conventional supermarkets by two-thirds. What role is packaging playing in this novel concept?
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ArticleCoca-Cola Middle East launches 100% rPET bottles for FIFA World Cup Qatar 2022
Coca-Cola Middle East has announced 100% recycled PET bottles for Coca-Cola beverages across official FIFA World Cup 2022 venues in Qatar, including stadiums and fan zones.
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ArticleOlyns collaborates with Mars Wrigley to develop ‘slot machine’ recycling reward system
Olyns is collaborating with Mars Wrigley to launch the Sweet Rewards Challenge – an approach that rewards consumers for recycling plastic candy and gum containers by gamifiying the process.
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ArticleJust Eat extends partnership with CLUBZERØ reuse system
Following a successful 10-month pilot, Just Eat is scaling its partnership with CLUBZERØ to provide a returnable packaging system for corporate offices.
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ArticleShake ‘N Bake updates packaging in effort to save roughly ‘400 tonnes of plastic’ annually
Kraft Heinz household brand Shake ‘N Bake has announced the removal of the plastic ‘shaker’ bag from its products, and is encouraging customers to use a reusable container instead.
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ArticleMars Wrigley rebrand Celebrations packaging
Mars Wrigley brand Celebrations has rebranded its
packaging in an effort to encourage consumers to view the confectionery as a choice all year round, not just at Christmas. -
ArticleCo-op commits to removing coloured milk bottle caps from all shelves
Today Co-op announced its commitment to removing all coloured milk bottle caps from its shelves, aiming towards more cap recyclability, following consumer trials on semi-skimmed milk in over 400 Co-op stores in August.
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ArticleParcel theft is on the rise – how should the industry respond?
Doorstep parcel theft is on the rise – potentially costing the global economy around US$38.8 billion each year. In the midst of additional complications like strikes and supply chain uncertainty, how can the packaging value chain confront the issue of stolen parcels? Fergal O’Carroll, CRO at Scurri, tells us more.
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ArticleEssentra Tapes launches paper-based solution targeting the e-commerce industry
Essentra Tapes, a global tape solutions provider, has launched its paper-based tear tape Rippatape Halo under its ECO range. The solution aims to help brands and converters in e-commerce meet environmental goals whilst providing customers with more circular curbside recyclable packaging options.
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ArticleIBG and Loveseen collaborate on ‘98% plastic-free’ packaging design for false eyelash line
Innovative Beauty Group has partnered with cruelty-free false eyelash brand Loveseen to develop a new ‘stylish yet sustainable’ packaging design that claims to be around 98% plastic-free.
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ArticleNew digital product cloud solution boosts circular economy for apparel
EON, from Proto Innovation based in New York, is claimed to be the world’s first cloud-based network of retail products in the fashion sector. It adds new dimensions of data to a product’s journey, opening up new possibilities for the circular economy.
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ArticleIs ‘home-compostable’ plastic packaging actually compostable?
New research conducted as part of University College London’s Big Compost Experiment suggests that biodegradable and compostable plastic packaging cannot be effectively composted at home, with improved compostability, dedicated sorting and collection systems, and clearer communication with customers regarding the composting process for packaging highlighted as areas of improvement going forward.
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ArticleBacardi announces intent to remove plastic pourers from its rum bottles
Bacardi is set to remove non-refillable fitments from its bottles in the US, Canada, Puerto Rico, Spain and Portugal in an attempt to save around 140 tons of single-use plastic every year.
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ArticleHow ensuring accessibility improves packaging for everyone
In this article, Howard Wright, executive creative and strategic director UK, IE & Australia at Equator Design, explores how inclusive design can be used to create packaging that not only meets the expectations of disabled customers but can also lead to a better product overall.
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ArticleBain & Co suggests a future framework for sustainable consumer goods packaging
Following the publication of Bain & Co’s report A Roadmap for Sustainable Packaging in Consumer Goods, we spoke to authors Daniela Carbinato, Luciana Batista and Yoni Shiran about its proposals and how these could be implemented across different countries. The report aims to give consumer goods companies a framework to understand the market and prioritise their actions in order to achieve circularity targets.
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ArticleWhat I learned about plastic waste by watching bread bake
Countless brands are repackaging their products to combat plastic pollution, but is it fair to hold the packaging industry responsible in the first place? Would the complete eradication of plastic packaging make a significant difference? Robert Lilienfeld, founder and executive director of sustainable packaging think tank SPRING, argues ‘no’ on both counts, and warns us against knee-jerk reactions that could ultimately cause greater environmental harm.
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ArticleEnhanced Microsoft app allows visually impaired to hear Haleon health products information
To mark World Sight Day on 13th October, Haleon and Microsoft are launching a joint project to make health products more accessible for blind and visually impaired consumers, using Artificial Intelligence (AI) technology that narrates the labels of products.
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ArticleJägermeister launches campaign for new intelligent packaging – The Secret is Ice Cold
A new promotional campaign from Jägermeister called The Secret is Ice Cold is centred around active and intelligent packaging. It encourages consumers to place Jägermeister bottles in the freezer to reveal a hidden code for a chance to win special prizes.