Amcor has helped Flügger implement 50% post-consumer recycled plastic into its new paint container, aiming to cut down on virgin plastic without impacting pack quality or user experience.
The new design is anticipated to support Flügger’s strategic ambition to increase recycled content and reduce virgin plastics in its packaging, as well as align with voluntary labelling schemes like the Nordic Swan Ecolabel.
At the same time, the container’s custom blue design and colour-coded lids are intended to bolster Flügger’s brand identity and differentiate between products.
“We wanted a solution that delivered on quality and visual appeal, while also being made with recycled materials,” explained Casper Paggio Hansson Felt, communications & culture manager at Flügger. “Using 50% PCR was a natural choice — it’s a proven packaging solution that we already use for other products, developed in collaboration with Amcor, and it helps us meet the requirements of our eco-labelling schemes.
“Feedback from both consumers and our retail partners has been overwhelmingly positive — especially in terms of the colour. The blue container is visually appealing and the lids in different colours help users quickly identify the right type of paint, which adds practical value, especially for our professional customers.
“It made a real difference that Amcor understood our needs and could deliver a high-quality solution. That’s why they were the right partner for this transition.”
The container was first introduced last autumn and is now available in Flügger’s European and Asian markets.
Earlier this year, Mondi and Sherwin-Williams sought to replace rigid, 5L plastic tubs of pre-mixed paint with recyclable spouted pouches of concentrated paint refills. Consumers are encouraged to reuse a plastic tub for the mixing process, seal the pouch after use to keep any remaining concentrate fresh, then recycle the pack once it is empty.
Berry’s ‘high-quality’ post-consumer recycled polymer, recommended for use in non-contact-sensitive packaging such as the lids, rings and handles of paint containers, is also anticipated to eliminate around 36,000 tonnes of CO2 emissions every year. This is believed to equate to the production of around 26 million five-litre paint containers.
Other developments from Amcor include its new polypropylene closure for household products, which combines child resistance with weight reduction, recyclability, and post-consumer content; and the implementation of its CleanStream premium post-consumer recycled polypropylene into Maison Guerlain’s hexagonal, recyclable hand cream packaging.
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