Coveris has collaborated with the Metis plums brand to debut its new LinerlessLid and punnet packaging in Tesco, aiming to align quality, environmental responsibility and consumer appeal.
Coveris’ paper-based LinerlessLid and punnet solution combines certified sustainably sourced cartonboard punnets with paper LinerlessLid labels. The company says new packaging provides an alternative to plastic whilst achieving efficient packing speeds using automated Ravenwood machinery.
The LinerlessLid label serves as a closure to secure the fruit contents and provides space for branding and clear product communication. Coveris states the inclusion of apertures enables visibility of the fruit, enhancing consumer confidence.
Seeking to offer a point of difference in a competitive produce category, the printed packaging for Metis plums is designed to deliver strong shelf appeal and ‘reinforce the fruit’s premium positioning’. The companies say the collaborative launch of the new packaging highlights a shared ambition to deliver sustainable innovation across the food value chain.
In related news, Makro and VML have developed fresh produce stickers with visual indicators of the product’s ripeness and serving suggestions for each stage, intended to tackle unnecessary food waste. The Life Extending Stickers campaign is designed to change consumer perceptions of ripeness and spoilage in fresh produce and ensure food does not go to waste while still edible.
SHARPAK recently announced a commercial partnership with OSY Group to apply its food technology to soft fruit packaging, aiming to extend shelf life and reduce food waste. OSY Group says its antimicrobial coating enables food to stay fresh for longer by leaving microscopic pins on packaging surfaces which puncture and kill microbes, slowing the natural spoiling process that affects the produce within.
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