Snack company Mondelēz International has partnered with Tesco to trial a new initiative to reduce plastic packaging on Cadbury Crunchie multipacks, reducing the outer packaging by 60% per pack.
As part of a ‘test and learn’ initiative lasting until early 2026, the plastic overwrap on Cadbury Crunchie Four Bar Multipacks sold in Tesco stores will be replaced with stickers, reducing the outer plastic packaging by 60% per pack. Each sticker also incorporates a QR code linking to an online survey, providing consumers with an opportunity to feedback on the new design and its usability, along with all nutritional and recycling information currently found on existing Cadbury Crunchie multipacks.
Joanna Dias, Mondelēz UK Sustainability Lead says: “We’re delighted to be announcing this Cadbury Crunchie multipack trial in the UK which reduces the outer plastic use by 60%. Reducing our packaging and the use of virgin plastic are key pillars in our global ‘Pack Light and Right’ strategy and we know that more sustainable packaging is a key concern of our consumers, which is why we are asking for their valuable feedback on the trial.”
Last year the company teamed up with Amcor and Jindal Films to wrap approximately 300 million Cadbury sharing bars in the UK & Ireland in 80% recycled plastic, apparently sourced from advanced recycling technology. Amcor states that its AmFiniti solution converts post-consumer plastic waste into new product to provide the packaging solution for Mondelēz, through a process which uses advanced recycling material suitable for food-grade applications.
In June, Mondelēz International filed a lawsuit against Aldi, alleging that the packaging designs for several of its private-label products infringe trademarked visual properties and harm the reputation of several Mondelēz brands. The lawsuit argues that the packaging for signature Mondelēz brands like Oreo, Ritz Crackers, Chips Ahoy, Wheat Thins, Nutter Butter, Nilla Wafers, and Original Premium Saltine Crackers has been “blatantly copie[d]” by Aldi to package private-label products.
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