All Consumer Experience articles
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ArticleAre tea bags safe to use?
Studies are starting to warn that tea bags may be leaching microplastics into our cups of tea. Should we be concerned, and if so, are we ready to sacrifice their convenience for an alternative solution? Packaging Europe answers it all in this edition of the Brief.
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ArticleSqueezy mayo bottle sales surge after Hellmann’s partners with the NBA
After a three-year partnership with the National Basketball Association, Hellmann’s Brazil reports that its squeezy bottles of flavoured mayonnaise – each variant associated with an NBA team – experienced an eight-fold rise in sales and a twelve-fold increase in value.
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ArticleEU Commission publishes harmonized labelling proposal for PPWR
The European Commission’s Joint Research Centre has developed a proposal to harmonize waste sorting labels under the Packaging and Packaging Waste Regulation – recommending unified pictograms, colour-coded symbols and receptacles, and more.
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ArticleStreamlined Gü packaging design aims to catch the eye and restore brand DNA
Gü’s dessert packaging has undergone a global redesign, spearheaded by strategy and branding agency Derek&Eric, to improve consumer navigation and shelf appeal.
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ArticleHeinz simplifies dipping on-the-go with built-in ketchup compartment
The Kraft Heinz Company has developed a fry box with a built-in ketchup compartment, designed for on-the-go consumption.
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Article‘Bombshell’ article casts doubt on studies of microplastics in the human body
Have scientists been wrong about microplastics in our bodies all along? The Guardian has reported on ‘bombshell’ concerns that contamination and false positives could have led studies to overestimate their findings, sparking fears of disproportionate countermeasures.
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ArticleM&S takes on ultra-processed foods with reduced ingredients on front labels
Marks & Spencer is responding to backlash against ultra-processed foods and previous criticism of its on-label transparency by displaying its stripped-back ingredient lists on the front label of its packaging.
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ArticleNew envelope for Emerge bank card sets sights on tactile unboxing process
Burgopak and Placard have joined forces to design a new envelope for Emerge’s bank card, aspiring to overcome ‘unboxing apathy’ by creating an engaging opening experience.
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ArticleSeven in ten visually impaired consumers struggle to read food labels
83% of visually impaired consumers find information on food packaging difficult or impossible to access, according to GS1 UK, while only 22% believe that accessibility currently factors into packaging design at all – and 78% believe more could be done.
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ArticleDo consumers demand too much?
The success or failure of a sustainability-minded packaging design can ultimately hinge on consumer participation, but do they hold impossible expectations? In this edition of the Brief, we delve into the most controversial packaging alterations in recent years, consider why consumers responded so poorly, and ask the important question: is the demand for convenience holding us back?
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ArticleLimited-edition Chick-fil-A cups offer chance to win one year of meals
To celebrate its 80th anniversary, Chick-fil-A is rolling out limited-edition retro packaging – and offering consumers the chance to win a year’s worth of free meals if they purchase one of 3,000 golden cups.
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Article2D code helps disabled consumers access on-pack information offline
HD Barcode aims to improve the accessibility of on-pack product information with HDInfoCode, an advanced 2D code designed for consumers with reading challenges, visual or hearing impairments, and more.
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ArticleAustria poised to enter next phase of DRS
Austria’s Deposit Return Scheme (DRS) is finishing its first year with a reported 1.2 billion PET bottles and aluminium cans returned by the end of November. The country introduced its nationwide DRS on 1st January 2025, applying a €0.25 deposit to single-use beverage containers from 0.1 to 3 litres.
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ArticleFlocking technology unlocks ‘velvet-soft’ wood-based foam from Stora Enso
Stora Enso now offers its wood-based foam, Papira, in a 3D structure with a ‘velvet-soft’ flocked surface – utilizing fibre and technology from Krekelberg Flock Products and Flocktechniek.
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ArticleMondi partners with Polana Bikes on paper-based, reusable packaging system
Mondi has teamed up with bicycle manufacturer Polana Bikes to develop a paper-based reusable packaging system, featuring Mondi’s pre-made paper ProtectorBAG for bikes and their components.
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ArticleMars’ €36 billion acquisition of Kellanova approved by European Commission
The European Commission has granted unconditional approval for Mars’ $36 billion (€30,915,000,000) merger with Kellanova, ruling that the deal would not inflate the merged entity’s bargaining power.
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ArticleWhat are the key factors in a successful deposit return system?
A new fact sheet from Reloop names system scope, refund value, and convenience and accessibility as the keys to a successful deposit return system while delving deeper into the social, economic, and practical contexts affecting return rates.
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ArticleOld Bay seasoning returns to original tin packaging
The Old Bay seasoning brand has announced it is returning to its original tin packaging, replacing the current plastic packaging. Maintaining the same logo and design, the new tin will be available on shelves this month.
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ArticlePont Packaging launches tethered cap for Petpackers range
Pont Packaging has introduced a new tethered cap system for its Petpackers range, designed to comply with EU recycling guidelines and deliver added value for customers in sectors including the Vitamins, Minerals and Supplements (VMS) sector and beyond.
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ArticleHenkel refreshes packaging design for Pritt glue sticks
Henkel has relaunched the cardboard blister packaging for its Pritt glue sticks, featuring digital learning and crafting content on prittworld accessible via QR codes.