All Consumer Experience articles
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ArticleJus-Rol unveils refreshed packaging design
Ireland and the UK’s best-selling pastry dough brand, Jus-Rol, has unveiled a new visual identity for its chilled, ‘Ready to Create’, and frozen product packaging.
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ArticlePrism reveals fully recyclable sleeve solution for kefir drinks
Prism eLogistics has unveiled a fully recyclable sleeve for kefir brand Bio&Me, said to be the ‘first of its kind’ in the dairy category.
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ArticleMondi introduces wet wipe packaging with 35% PCR content
Mondi has launched its re/loop FlowWrap solution for wet wipe packaging, containing 35% post-consumer recycled (PCR) content and aiming to replace non-recyclable laminates for applications requiring a customizable barrier.
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ArticleOn-pack icons help Albert Heijn shoppers avoid food waste and extend shelf life
Over 50% of Albert Heijn’s own-brand packaging now displays a ‘look, smell, taste’ or hand icon to differentiate between best-before and use-by dates, tackle unnecessary food waste, and help consumers save money.
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ArticleCoca-Cola’s peel-back labels reveal FIFA World Cup stickers for football fans
Coca-Cola North America and Panini America are celebrating the FIFA World Cup 2026 with peel-back labels revealing collectable stickers on select bottles.
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ArticleDuni Group to provide plastic-free cups and composting solution at Swedish cycling event
Duni Group is due to provide plastic-free paper beverage cups for this year’s Vätternrundan cycling event, due to take place June 5th-13th around Lake Vättern in Sweden, as well as trialling a food and packaging composting solution.
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ArticleNew European Reuse Alliance reveals Reuse Champions winners
The New European Reuse Alliance (New ERA) has announced the first recipients of its Reuse Champions Award, a new annual event celebrating individuals whose ‘leadership, persistence and measurable impact’ are helping to advance reuse across Europe.
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ArticleTOMRA installs cup return machines at German train station
TOMRA Reuse has announced the installation of two return machines at Freiburg Central Station in Germany, integrating automated returns into the city’s existing reusable system.
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ArticleBitburger unveils limited edition World Cup cans
German beer brand Bitburger has launched a new series of collectable, limited-edition cans to coincide with Germany’s appearance at the 2026 FIFA World Cup.
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ArticleStartup raises €1.3 million to expand digital deposit system in European market
Startup Borro states it has raised €1.3 million from investors to expand its digital deposit system for reusable cups further into the Netherlands, Germany and France this summer.
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ArticleFinland’s ‘largest’ burger chain tops drinks with Huhtamaki’s fibre-based lids
Fast food chain Hesburger is adopting Huhtamaki’s fibre-based lids for its beverage cups in a bid to eliminate 41,000 kg of plastic from its operations every year.
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ArticleMondi report targets online consumer behaviour and use of AI tools
Mondi has published its annual e-commerce trend report which states that AI is changing how consumers buy, packaging is ‘increasingly’ impacting whether they buy again, and evolving digital behaviour is placing new demands on physical packaging.
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ArticleFold-and-squeeze paper pack dispenses 98% of liquid product for easy use
The single-dose Papersnap pack from Easysnap Technology can be folded and squeezed to dispense liquid products – a design set to ensure full accessibility, avoid loose components, minimize product waste, and streamline recyclability.
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ArticleWhat makes the best deposit return schemes successful?
TOMRA has outlined the five key factors behind the world’s highest-performing deposit return schemes (DRS) for drinks container recycling and noted increasing public and policy demand to address plastic pollution, slow rising recycling costs and move towards circular economy models.
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ArticleWhy packaging has moved to the centre of the business conversation
In years gone by, packaging was mainly viewed in terms of cost and compliance – but times are changing. In 2026, packaging is closely linked to innovation, consumer experience, sustainability, and supply chain issues. In this article Laurel Spencer, Senior Vice President Global Sales & Marketing at Amcor, explores how packaging became a vital part of business strategy for companies across the world.
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ArticleHershey and Pokémon team up for limited-edition foil wrap collection
Hershey’s Kisses and The Pokémon Company International have partnered on a limited-edition collection celebrating 30 years of Pokémon, featuring 151 Poké Ball foil designs and 10 new foils inspired by franchise villains Team Rocket.
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ArticleWhat makes the Ramune soda bottle so iconic?
In the latest edition of our Iconic Packs series, we take a look at the Ramune soda bottle, made famous in Japan due to its unusual shape and opening system. We detail the journey from its British origins in the 19th century to the creation of its ‘Ramune’ name, and the shifts between the ‘classic’ glass bottle to PET and back again.
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ArticleRecyclable nonwoven pack designed to reflect softness of Drylock’s diapers
Korozo Group, Drylock Technologies, and Colruyt have jointly developed a recyclable, nonwoven packaging solution for diaper products, aiming for a tactile experience that reflects the product’s softness.
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ArticleAmcor introduces ‘user-friendly’ PET beverage container handle
Amcor has unveiled a new 38mm handle for PET containers for water and other non-carbonated beverages, said to have a user-friendly strong grip for easy carrying.
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ArticleHow does colour affect consumers’ perception of packaging?
In this edition of the Brief, we look at how different colours are utilized in packaging, the role of colour theory in packaging design, which colours consumers are most drawn to and why. We also note the role of cultural contexts in colour association.