All Consumer Experience articles
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ArticleRefill gains ground as Europe’s 2030 PPWR targets approach
Earlier this month, the Paris Expo Porte de Versailles in France hosted over 10,000 attendees and exhibitors for Paris Packaging Week, showcasing packaging innovations in beauty and luxury spaces. Olga Kachook, SPC Director at GreenBlue, details the highlights of the event and the growth of refillable formats in light of the PPWR’s 2030 targets.
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ArticleSingle-feed RVM from TOMRA aims for durability, accessibility and visual appeal
TOMRA’s new single-feed reverse vending machine, TOMRA T100, upfronts an attractive design, accessible placement, sustainability-minded material choices, and more.
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ArticleMini Coca-Cola cans target on-the-go drinking and short-term flavour runs
Coca-Cola now sells single-serve drink portions in 7.5-oz mini cans, with the format intended to suit on-the-go consumption and benefit new flavour trials.
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ArticleCortec transitions VpCI-126 bags to minimum 20% recycled content
Cortec has announced that all of its VpCI-126 bags are now made with 20% minimum recycled content, a move hoped to help suppliers and end-users keep up with increasing global recycled content mandates.
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ArticleCarlsberg unveils limited edition Lunar New Year can and pack designs
Carlsberg has launched limited edition can and pack designs to celebrate Lunar New Year, featuring the company’s Hop Leaf and motifs to represent the Year of the Horse.
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ArticleIs it time for all trade shows to switch to reusable cups?
Borealis and Messe Düsseldorf piloted a reusable cup scheme at K Show 2025 with the aim of cutting waste and offering a ‘practical blueprint’ for advancing circularity at large-scale events. Philip Knapen, Borealis’ Application Development and Technical Service Manager for Consumer Products, tells us more about the company’s core learnings from the project.
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ArticleRecyclable packaging ‘the norm’ for consumers and overpackaging reduced, research reveals
MacFarlane Packaging has revealed the findings of its 2025 Unboxing Survey, which include 84% of consumers being willing to return reusable packaging and 70% of consumers now expecting ‘environmentally responsible’ packaging.
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ArticlePlantsea raises €400k towards industrial trials for natural polymer film
Plantsea has revealed that it has raised around €400,000 to help advance production of its natural polymer film from lab scale to industrial manufacturing trials.
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ArticleUnilever, L’Oréal and P&G join reuse project rolling out across Ottawa
Unilever, Procter & Gamble, and L’Oréal are among the participants in The Reuse City Canada Project, a city-scale reuse initiative run across Ottawa by Reposit and the Consumer Goods Forum’s Plastic Waste Coalition.
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ArticleEmerald Ecovations unveils CPG board made from bagasse and FSC-certified fibres
Emerald Ecovations has revealed its ‘tree-free’ CPG board engineered for cosmetics, pharmaceuticals, food packaging, and consumer goods, built from a proprietary blend of bagasse and FSC-certified fibres and said to deliver ‘premium’ performance without relying on virgin trees.
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ArticleSimple reveals global brand refresh for premium skincare range
Skincare company Simple has unveiled a global brand refresh for its Active Skin Barrier range, created in collaboration with branding consultancy Lonsdale and aiming to provide a clearer distinction from its core range. The range is currently rolling out in the UK, with a global rollout due to follow.
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ArticleShort applicator and automatic filling introduced to new skincare dropper
Aptar Beauty has revealed a new dropper packaging solution for skincare and dermocosmetic products, featuring an automatic filling system and a short applicator for simple and hygienic dosage.
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ArticleGualapack Ukraine introduces flat bottom and side gusset pouches
Gualapack Ukraine has expanded its portfolio with flat bottom and side gusset pouch formats, developed for optimal shape use, the ability to stand upright regardless of content level, and enhanced user convenience. The move aims to meet market needs and improve efficiency for manufacturers across various industries.
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ArticleApplications open for Mondelēz’s global R&D tech accelerator programme
Applications have opened for the 2026 class of Mondelēz International’s global R&D tech accelerator programme, CoLab Tech. This year’s focus is on technologies to help advance supply chain and agricultural resilience, ‘consumer wellness priorities’ such as fibre and protein, operational efficiencies and sustainable packaging.
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ArticleAmcor co-designs recyclable and accessible tethered cap for water brand
Amcor and Spadel have customized a tethered cap for the premium water brand Wattwiller, designed to be recyclable and accessible to all consumers.
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ArticleAre tea bags safe to use?
Studies are starting to warn that tea bags may be leaching microplastics into our cups of tea. Should we be concerned, and if so, are we ready to sacrifice their convenience for an alternative solution? Packaging Europe answers it all in this edition of the Brief.
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ArticleSqueezy mayo bottle sales surge after Hellmann’s partners with the NBA
After a three-year partnership with the National Basketball Association, Hellmann’s Brazil reports that its squeezy bottles of flavoured mayonnaise – each variant associated with an NBA team – experienced an eight-fold rise in sales and a twelve-fold increase in value.
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ArticleEU Commission publishes harmonized labelling proposal for PPWR
The European Commission’s Joint Research Centre has developed a proposal to harmonize waste sorting labels under the Packaging and Packaging Waste Regulation – recommending unified pictograms, colour-coded symbols and receptacles, and more.
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ArticleStreamlined Gü packaging design aims to catch the eye and restore brand DNA
Gü’s dessert packaging has undergone a global redesign, spearheaded by strategy and branding agency Derek&Eric, to improve consumer navigation and shelf appeal.
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ArticleHeinz simplifies dipping on-the-go with built-in ketchup compartment
The Kraft Heinz Company has developed a fry box with a built-in ketchup compartment, designed for on-the-go consumption.