All Consumer Experience articles
-
ArticleOn-the-go carton bottle from SIG applied to SalzburgMilch’s dairy products
SalzburgMilch will package its dairy products in SIG’s on-the-go carton bottle, SIG DomeMini – a move set to balance functionality and shelf appeal.
-
ArticleMcDonald’s Happy Meal box becomes canvas to ‘draw how you feel’
McDonald’s and BBC Children in Need have debuted blank Happy Meal boxes to encourage children to express their emotions through art and start mental health conversations.
-
ArticleCircular concept features refillable jar, grape-based design, and NFC chip
As part of an ongoing pilot project, Lumson, Krill Design, and researchers from the Politecnico di Milano have revealed a refillable jar made from recycled glass, design packaging made from grape residues, and an NFC chip for digital branding.
-
ArticleMcDonald’s Japan scraps paper straws
McDonald’s Japan has replaced its controversial paper straws with ‘strawless’ lids made from recycled PET, but consumers are still divided on the new solution’s practicality. Tim Sykes reflects on this demand for convenience, sometimes at the expense of sustainable progress, and what we can learn from getting the balance wrong.
-
ArticleCoca-Cola replaces shrink wrap with DS Smith’s corrugated multipack handle
Coca-Cola HBC Austria, DS Smith, and Krones have jointly developed a recyclable, corrugated handle for soft drink multipacks – a solution said to replace around 200 tonnes of plastic shrink wrap annually.
-
ArticleHow to make Halloween more sustainable
Halloween is almost upon us, and Packaging Europe asks the question: is overconsumption the only way to celebrate? In the latest edition of the Brief, we consider viable ways for businesses and consumers alike to enjoy the spooky season without leaving a trail of packaging waste behind.
-
ArticleRoyal Unibrew and Faerch’s recyclable cups achieve 97% return rate at Danish festival
Royal Unibrew and Faerch have collaborated on cups made from recycled PET, processed back into food-grade material after use and said to have achieved a 97% return rate at Smukfest 2025 in Denmark.
-
ArticleInfinityGift seeks to deliver interactive packaging experience with puzzle design
InfinityGift is a patented experimental packaging concept aiming to deliver an ‘interactive, collectible experience’ that improves brand connections with the consumer.
-
ArticleCoop Denmark eliminates six million screw caps annually with Elopak cartons
Elopak has revealed that Co-op Denmark will be packaging its own brand yoghurt and Ymer sour milk products in the company’s beverage cartons without screw caps, a move said to eliminate six million screw caps annually.
-
ArticleSustainability Awards 2025 Finalist Interview: UPM and Orkla Suomi’s paper chocolate packaging
As part of our Finalist Interview series ahead of the Sustainability Awards, we spoke to UPM about its paper chocolate packaging for the Panda brand, produced in collaboration with Orkla Suomi and nominated in the Commercialized Renewable Materials category.
-
ArticlePaper Cadbury tubs hit Tesco shelves as Mondelēz and DS Smith team up
Mondelēz International and DS Smith plan to trial paper tubs for Cadbury Heroes chocolates at Tesco – a move hoped to reduce virgin plastic consumption this Christmas and beyond.
-
ArticleHow Rare Beauty’s disability-led approach rethinks cosmetics packaging
Accessible packaging design has hit the deadlines after actress Selena Gomez revealed that her own disability has influenced the size, shape, texture, and functionality of the containers for her cosmetics brand, Rare Beauty.
-
ArticleSustainability Awards 2025 Finalist Interview: Pack2Earth’s low-CO2 biobased materials
In the lead up to the Sustainability Awards next month, we spoke to finalist Pack2Earth about its biobased materials for packaging long-life dry, semi-liquid and liquid products, said to cut CO2 emissions and nominated in the Commercialized Renewable Materials category.
-
ArticleBurgopak’s removable lighting unit spotlights luxury products in-box
Burgopak has developed a small retrofit lighting unit to spotlight luxury products during unboxing; it can then be removed and reused while the rest of the pack is recycled.
-
ArticleRecyclable cardboard display from DS Smith used to showcase Carlsberg beer
DS Smith and Carlsberg Group have developed a recyclable, corrugated cardboard display for a new premium beer brand, targeting in-store appeal and end-of-life recyclability.
-
ArticleThe Microsoft approach to packaging accessibility
As Senior Creative Director of Packaging Design and Content Development at Microsoft, Marshall has spent decades shaping how one of the world’s most influential brands thinks about packaging: not merely as a container, but as an extension of empathy, understanding, and access.
-
ArticleRethinking the consumer: The rise of solo living
As an industry, we pride ourselves on anticipating consumer needs. We have repeatedly and successfully innovated around safety, light-weighting, and recyclability. But there is one important societal shift that remains underexplored: the rise of solo living. Dr. Igor Popovic, Managing Director Packaging Solutions at Van De Velde Packaging, takes a closer look.
-
ArticleAmcor and Woolworths partner on bread bags made from 30% recycled plastic
Woolworths has stated it expects to save approximately 50,000 kilograms of virgin plastic each year through its new own brand bread bags, manufactured by Amcor and made from 30% recycled plastic.
-
ArticleAldi’s wet wipe packets provides new parents with mental health resources
Aldi and PANDAS Foundation are printing mental health messaging onto the retailer’s baby wipes packaging in hopes of destigmatizing perinatal struggles and directing new parents to relevant support services.
-
ArticleDS Smith and BSH Nazarje reveal fibre-based alternative to EPS in blender packaging
DS Smith and BSH Nazarje (part of the BSH Home Appliances Group) have partnered to develop a universal fibre-based packaging solution for Bosch hand mixers, replacing the previous Expanded Polystyrene foam (EPS) inserts.