All Consumer Experience articles
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ArticleBurgopak’s removable lighting unit spotlights luxury products in-box
Burgopak has developed a small retrofit lighting unit to spotlight luxury products during unboxing; it can then be removed and reused while the rest of the pack is recycled.
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ArticleRecyclable cardboard display from DS Smith used to showcase Carlsberg beer
DS Smith and Carlsberg Group have developed a recyclable, corrugated cardboard display for a new premium beer brand, targeting in-store appeal and end-of-life recyclability.
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ArticleThe Microsoft approach to packaging accessibility
As Senior Creative Director of Packaging Design and Content Development at Microsoft, Marshall has spent decades shaping how one of the world’s most influential brands thinks about packaging: not merely as a container, but as an extension of empathy, understanding, and access.
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ArticleRethinking the consumer: The rise of solo living
As an industry, we pride ourselves on anticipating consumer needs. We have repeatedly and successfully innovated around safety, light-weighting, and recyclability. But there is one important societal shift that remains underexplored: the rise of solo living. Dr. Igor Popovic, Managing Director Packaging Solutions at Van De Velde Packaging, takes a closer look.
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ArticleAmcor and Woolworths partner on bread bags made from 30% recycled plastic
Woolworths has stated it expects to save approximately 50,000 kilograms of virgin plastic each year through its new own brand bread bags, manufactured by Amcor and made from 30% recycled plastic.
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ArticleAldi’s wet wipe packets provides new parents with mental health resources
Aldi and PANDAS Foundation are printing mental health messaging onto the retailer’s baby wipes packaging in hopes of destigmatizing perinatal struggles and directing new parents to relevant support services.
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ArticleDS Smith and BSH Nazarje reveal fibre-based alternative to EPS in blender packaging
DS Smith and BSH Nazarje (part of the BSH Home Appliances Group) have partnered to develop a universal fibre-based packaging solution for Bosch hand mixers, replacing the previous Expanded Polystyrene foam (EPS) inserts.
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ArticleStora Enso introduces uncoated paperboard for luxury packaging
Stora Enso has introduced Ensovelvet, its new uncoated solid bleached sulfate (SBS) board developed for luxury applications such as cosmetics, perfumes, and other premium consumer goods.
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ArticleFresh-Lock targets improved safety and accessibility with sliding closures
Presto Products Company’s Fresh-Lock brand has launched two new sliding closures, aiming to make flexible packaging safer and more accessible.
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ArticleGreat Earth shifts to paper caps for all supplement bottles
Following a successful pilot of fibre-based closures in collaboration with Blue Ocean Closures, Scandinavian company Great Earth has announced it will be implementing paper caps for all its supplement products.
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ArticleAllergy alert issued on undeclared milk and cashews in Goodles products
Gooder Foods has announced it is recalling several lots of its Goodles Vegan Is Believin’ and Here Comes Truffle products, due to potential milk and cashew content not declared on the label.
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ArticleComfort refreshes packaging design with new flexible system
Unilever brand Comfort has unveiled a new look in collaboration with brand design company JDO Global, featuring a new identity and refreshed ‘smile’ woodmark.
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ArticleHenkel incorporates recycled plastic and aluminium in Fa rebrand
Henkel brand Fa has relaunched its portfolio featuring shower gels with 100% recycled plastic, designed for recycling, and deodorants with 50% recycled aluminium content.
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Article‘First’ chilled, ready-to-eat soup in recyclable aluminium can makes debut
Dozz is presenting chilled, ready-to-eat soup in an aluminium can, a product designed to be consumed straight from the pack and recycled at end-of-life.
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ArticleSustainability Awards 2025 Finalist Interview: DS Smith’s fibre-based multipack for PET bottles
As part of our Finalist Interview series ahead of the Sustainability Awards we spoke to Patricia Oddshammar, design and innovation director at DS Smith, about the company’s recyclable multipack for PET bottles, produced in collaboration with Krones. Designed as a fibre-based alternative to plastic shrink film, the entry has been nominated in the Commercialized Climate category.
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ArticleStrongbow and NaviLens seek to improve drinks accessibility with QR codes
In collaboration with marketing agency Purple Goat, Strongbow is seeking to assess the accessibility of its drinks by directly adding a NaviLens QR code to its packaging, designed to help blind and partially sighted shoppers find and understand the product.
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ArticleBertolli unveils 100% rPET bottle
Bertolli has launched a 100% recycled PET (rPET) bottle for its olive oil, aiming to reduce virgin plastics use and environmental impact.
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ArticleThe Brief: Do single-use plastic water bottles spell disaster for tourism?
As our summer vacations draw to a close, have we left mountains of single-use water bottles in our wake? In this edition of the Brief, we weigh up the necessity of plastic bottles at tourist destinations, factoring in both safety and convenience, and consider best practices for our future holidays.
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ArticleTOMRA supplies DRS machines for Spanish town
TOMRA has announced the installation of deposit return systems (DRS) machines in the town of Sangüesa, Navarra in Spain, as part of a government trial of DRS for drinks container recycling.
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ArticleAptar Beauty introduces recyclable spray pump for home care
Aptar Beauty has revealed its Trigger Spray Pump (TSP), a full-plastic recyclable pump for the home care market, aiming to enhance consumer experience with its soft actuation and spray.