All Consumer Experience articles
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Article‘Pocket-sized’ reusable coffee cup lid to tackle plastic waste on the go
Made from recycled plastic and tasteless food-grade silicone, Lydy is a reusable lid intended for use with on-the-go coffee cups to keep single-use plastic out of landfills.
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ArticleLimited-edition Nature Valley packaging encourages visits to national parks
Nature Valley has revealed commemorative packaging and merchandise kits inspired by national parks in the United States, hoping to encourage consumers to visit them in person.
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ArticleCoca-Cola and Smurfit Westrock packaging targets World Cup spending spikes
Smurfit Westrock has helped Coca-Cola China develop various paper-based packaging solutions for its World Cup lineup, intended to stand out across multiple retail channels.
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ArticleWhat role is packaging playing at the 2026 World Cup?
In this edition of the Brief we examine the use of packaging throughout this year’s FIFA World Cup, from limited edition packs, colour-changing beverage cans and football-themed lettuce packaging to FIFA’s recent U-turn on allowing reusable bottles within stadiums and consumer preference for plastic-free packaging.
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ArticleWonder and Zipline to deliver food in original takeaway packaging via drone
Wonder and Zipline are joining forces to deliver takeaway meals, in their original packaging, via drone – bringing the technology to locations across Texas, USA.
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ArticleReverse vending machines for plastic water bottles piloted at Wimbledon
Danone, Exchange for Change, and the All England Lawn Tennis Club piloted reverse vending machines for evian water bottles at the Wimbledon Championship Qualifying Competition – testing their logistics ahead of the UK’s deposit return scheme rollout in 2027.
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ArticleStart-up expands digital return platform to German retailers
German start-up Reo has expanded its digital return platform – which integrates existing cosmetic and personal care packaging into circular systems via Reverse Vending Machines (RVMs) – to include eight branches of the retailer Kaufland.
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ArticleTablet dispenser releases exact dose with one tilt for simple, accessible use
The ONE tablet dispenser, developed by Sergei Ivanov, is designed to release exact doses with a single tilt – removing barriers to consumption and improving accessibility.
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ArticleIs Heineken and Heinz’s beer and ketchup six-pack inspired or impractical?
Heineken and Heinz are catering to World Cup celebrations with a six-pack containing five beer bottles and one ketchup bottle. Is it marketing gold or an impractical gimmick? We consult marketing experts, social media, and Packaging Europe’s own content team in search of an answer.
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ArticleSabert’s recyclable, home-compostable paper cutlery improves ergonomics
Sabert Corporation Europe’s latest fibre-based cutlery range is certified compostable, designed for recyclability, and believed to improve durability and grip in challenging food applications.
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ArticleRecycled cans at FIFA World Cup worth around £28.5 million, says WRAP
The Waste and Resources Action Programme (WRAP) states that the UK will consume an estimated 2 billion canned drinks during the FIFA World Cup 2026, according to Recycle Now and Every Can Counts, with a market value of around £28.5 million as recycling - enough to pay the transfer fees of some of the event’s top players.
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ArticleCarrefour sets out plan to avoid 5,000 tons of plastic and lower product prices
Carrefour plans to eliminate 5,000 tons of plastic from its packaging by removing excess material, introducing paper-based and reusable formats, and offering deposit-return products, with all savings used to lower product costs.
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ArticleTesco promotes health during World Cup with football-themed lettuce wrapper
Tesco has repackaged its iceberg lettuces in a football-themed design to celebrate the FIFA World Cup 2026 – a move hoped to encourage families and children to eat healthily during the tournament.
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ArticleKFC to refresh branding across UK and Ireland
KFC has unveiled re-designed branding for its UK and Ireland markets accompanying its new Tenders and sauce options, aiming to give consumers more freedom to ‘mix, match and personalize’ their meals.
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ArticleLeading tuna company swaps cans for paper cartons
Tetra Pak has joined forces with Spanish seafood producer Jealsa to launch the industry’s first carton packaging for shelf table tuna.
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ArticleDS Smith creates 100% recyclable pack for tree gifting company
DS Smith has developed new 100% recyclable, fibre-based corrugated cardboard packaging for Geefeenboompje.nl’s range of tree gift products.
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ArticleDiving deeper into the EU's latest guidance on the PPWR
On 5 June, the European Commission published a Commission Notice providing further clarity about the Packaging and Packaging Waste Regulation in practice.
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ArticleNew Coca-Cola cans offer football fans the chance to win a World Cup ball
Coca-Cola Canada is selling limited-edition cans inspired by the FIFA World Cup 2026, through which football fans can enter a sweepstakes to win one of five real footballs used in the tournament.
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ArticleSurvey casts light on consumer expectations and misconceptions of packaging
A survey led by the German Packaging Institute reveals widespread consumer expectations for recyclable packaging, the value they place on hygienic formats, and their misconceptions about material recycling rates and efficiencies.
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ArticleA guide to packaging at the 2026 FIFA World Cup
The 2026 FIFA World Cup officially begins today, and – as with every major event – the packaging industry is set to play a major role in terms of keeping fans refreshed and engaged. In this article, we give an overview on the biggest packaging-related World Cup developments so far.