All Consumer Experience articles
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ArticleWhy did Chupa Chups launch an ‘impossible-to-open’ lollipop pack?
Chupa Chups recently launched an “impossible-to-open” lollipop pack that is blade-proof, fireproof, and capable of withstanding 1000kg before it cracks. Design agency BBH London tells us more about the campaign – and what it reveals about the effect social media has on how consumers interact with packaging.
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ArticleCampari Group reveals portable Aperol Spritz format
Campari Group has announced the launch of Aperol Spritz TO GO, a ready‑to‑drink format designed for settings including rooftop gatherings, picnics and festivals.
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ArticleIconic Packs – the evolution of McDonald’s packaging
In this edition of our Iconic Packs series we examine the history of McDonald’s packaging, from the launch of the Happy Meal in 1979 to its changes of material from paper to plastic and back again – and its recent incorporation of reusable packaging and recycled materials. We look at how the company’s designs have evolved over the years and what design and material changes have been made to improve sustainability.
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ArticleRefillable cosmetic pack with one-handed ‘thumb-swipe’ closure revealed
Yonwoo presents Acto, a cosmetic pack with a thumb-swipe opening for convenient, one-handed dispensing – and a refill mechanism to reduce plastic waste.
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ArticleModern Milkman introduces home-compostable bread bag
British company Modern Milkman claims it has become ‘the first company in the UK’ to introduce Treetop Biopak’s home-compostable bread bag to its customers, said to break down in around 12 months without leaving microplastics or pollutants behind.
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ArticleRefillable laundry detergent dispenser tackles waste through 'self-care ritual'
Ripl Efek’s refillable laundry detergent dispenser – comprising a stainless-steel vessel and an aluminium refill canister – is designed to tackle packaging waste, keep formulas away from plastics, and turn the refill process into an ‘intentional self-care ritual’.
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ArticleNovelis and Infinitum extend aluminium can recycling partnership in Norway
Novelis has extended its partnership with Infinitum, Norway’s deposit return system for beverage containers. The agreement aims to ensure that all aluminium beverage cans used in Norway are efficiently collected, recycled, and returned into the production loop.
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ArticleAmcor unveils lightweighted closure for sauce bottles
Amcor has introduced a new 55mm closure targeting applications such as mayonnaise, ketchup and sweet sauces, said to be a ‘lightweighted upgrade’ compared to previous versions.
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ArticleOne million Taco Bell sauce packets collected through US recycling programme
TerraCycle and Taco Bell claim that over five years, one million sauce packets and single-serve containers have been collected through the Taco Bell Sauce Container US Recycling Program, to be repurposed or recycled.
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ArticleHomethings utilizes Kelpi’s seaweed-derived coatings for refill sachets
Cleaning brand Homethings has revealed it is utilizing Kelpi’s seaweed-based coatings for the next generation of its refill sachets.
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ArticlePortugal kicks off national Deposit Return Scheme for drinks packaging
Today, Portugal is launching its national Deposit Return System (DRS) for ready-to-drink beverage packaging – introducing over 3,000 collection points, including baling capabilities at remote kiosk locations.
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ArticleDemand alone will not bolster future packaging and paper market, McKinsey says
A new analysis released by McKinsey & Company (McKinsey) claims that high demand alone will not bolster performance for the packaging and paper market over the coming years, and identifies multiple market dynamics which have increased pressure on the industry.
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ArticleHow packaging design impacts neurodivergent shoppers
In this edition of the Brief, we take a closer look at what parts of packaging design can impact neurodivergent shoppers, including material feel, sounds, visual clutter and how these qualities might be adapted to make packaging more inclusive.
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ArticleHow the EU is explaining the PPWR to consumers
The European Commission has published a fact sheet to help consumers understand the aims and implications of the Packaging and Packaging Waste Regulation. We examine how the document explains the legislation’s impact on the general public and addresses financial and practical concerns.
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ArticleNew household recycling rules come into force across England
From this Tuesday, households across England are under new rules for sorting their recycling and waste, aiming to clear up confusion and enable consistent, streamlined collections.
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ArticleEgg-sploring the Easter packaging landscape in 2026
With Easter fast approaching, Packaging Europe takes a look at the packaging landscape this holiday season, from recycled and recyclable formats to creative campaigns; and weighs up the challenges, including high prices and increased waste.
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ArticleAlfilpack develops mono-material packaging to protect bike parts during transit
Alfilpack has revealed its mono-material solution designed for the logistics and distribution of stationary bikes weighing around 55 kg, said to ‘significantly reduce’ the packaging breakage rate.
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ArticleA look at the ‘timeless art’ of the hamper with Fortnum & Mason
Fortnum & Mason’s hampers are iconic across the globe, and immediately communicate quality, craftsmanship, and expert curation to consumers. But what goes into creating them, and how is the company tackling sustainability issues? Speaking from London Packaging Week, Yvonne Isherwood, Head of Product and Packaging Design at Fortnum & Mason, tells us more.
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ArticleAmcor invests in PPWR-compliant airless dispensing system
Amcor has announced its investment in developing a new airless dispensing system for beauty and personal care brands, said to be compliant with the EU’s Packaging and Packaging Waste Regulation and provide greater flexibility and ‘outstanding’ consumer experience.
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ArticleOver 3 billion PET bottles and aluminium cans returned through Swedish DRS in 2025
According to Sweden’s deposit return system (DRS) operator Returpack/Pantamera, over 3 billion PET bottles and aluminium cans were returned through the country’s DRS in 2025, 130 million more than the previous year.