All Consumer Experience articles
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ArticleIconic Packs – Japan’s Ramune soda bottle
In the latest edition of our Iconic Packs series, we take a look at the Ramune soda bottle, made famous in Japan due to its unusual shape and opening system. We detail the journey from its British origins in the 19th century to the creation of its ‘Ramune’ name, and the shifts between the ‘classic’ glass bottle to PET and back again.
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ArticleRecyclable nonwoven pack designed to reflect softness of Drylock’s diapers
Korozo Group, Drylock Technologies, and Colruyt have jointly developed a recyclable, nonwoven packaging solution for diaper products, aiming for a tactile experience that reflects the product’s softness.
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ArticleAmcor introduces ‘user-friendly’ PET beverage container handle
Amcor has unveiled a new 38mm handle for PET containers for water and other non-carbonated beverages, said to have a user-friendly strong grip for easy carrying.
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ArticleHow does colour affect consumers’ perception of packaging?
In this edition of the Brief, we look at how different colours are utilized in packaging, the role of colour theory in packaging design, which colours consumers are most drawn to and why. We also note the role of cultural contexts in colour association.
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ArticleUsing data to restore consumer trust in ‘climate-friendly’ labeled products
Scrutiny over greenwashing is intensifying, and the companies that don’t get it right now face legal repercussions in the EU. In this article, Sam Webster, director of growth & innovation at HowGood, argues that consumer trust now depends on transparent, visible on-pack data backed by science.
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ArticleGreiner Packaging and Holy develop syrup bottle with integrated dosing system
Greiner Packaging has unveiled a syrup bottle with an integrated dosing system in collaboration with drinks brand Holy, designed to flavour drinks individually during the drinking process.
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ArticleHunter Luxury and Jack Daniel’s reveal limited edition Formula 1 bottle packaging
Hunter Luxury has partnered with Jack Daniel’s to develop the Halo MK1 Limited Edition pack, built for collectors and enthusiasts and inspired by Formula 1’s Halo safety device and the McLaren Mastercard Formula 1 Team.
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ArticleWhy convenience is crucial for deposit return scheme success
Most consumers say they want to support recycling efforts, but what happens when participation doesn’t match intention? Marius Fraurud, head of TOMRA Collection, discusses why convenience is critical in terms of increasing participation in deposit return schemes.
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ArticleCircular&Co and The British Library team up for returnable cup scheme
Circular&Co has partnered with The British Library to implement Tap&Reuse, a zero-deposit system designed to replace single-use cups with cups that can be reused up to 1,000 times.
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ArticleClosed-loop system for 100% recycled plastic reusable cups to be implemented at Eurovision
Borouge International (formerly Borealis), OMV, Greiner Packaging and event supplier Altstoff Recycling Austria (ARA) have teamed up to create a closed-loop system for this year’s Eurovision Song Contest in Vienna, with 100,000 reusable cups made from 100% recycled plastic due to be used on-site.
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ArticleAptar Closures launches inverted lidless dispensing solutions
Aptar Closures has introduced a new range of inverted lidless dispensing closures for the beauty and personal care markets. The line’s Cleo and Airy closures aim to help eliminate the need for separate lids and provide a ready-to-dispense packaging format that reduces unwanted product waste.
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ArticleLittle Dish pack re-designed in interactive format
Branding agency Derek and Eric has partnered with illustrator Joe Whale (also known as Doodle Boy) to re-design Little Dish’s latest pack in an interactive format, encouraging children to colour in and draw on the packaging.
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ArticleDoes generational marketing actually work?
In this edition of the Brief, we debunk the stereotypes and use real-world packaging campaigns to evaluate the dos and don’ts of marketing to this generation of shoppers, from social responsibility claims to designing for social media.
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ArticleUp to 432,000 hydration gels could be binned during London Marathon, Business Waste says
With approximately 60,000 runners set to take part in the London Marathon this weekend, packaging waste experts at Business Waste say an estimated 432,000 hydration gels could be binned during Sunday’s event, generating around 16.2 tonnes of waste.
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ArticleWhy did Chupa Chups launch an ‘impossible-to-open’ lollipop pack?
Chupa Chups recently launched an “impossible-to-open” lollipop pack that is blade-proof, fireproof, and capable of withstanding 1000kg before it cracks. Design agency BBH London tells us more about the campaign – and what it reveals about the effect social media has on how consumers interact with packaging.
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ArticleCampari Group reveals portable Aperol Spritz format
Campari Group has announced the launch of Aperol Spritz TO GO, a ready‑to‑drink format designed for settings including rooftop gatherings, picnics and festivals.
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ArticleIconic Packs – the evolution of McDonald’s packaging
In this edition of our Iconic Packs series we examine the history of McDonald’s packaging, from the launch of the Happy Meal in 1979 to its changes of material from paper to plastic and back again – and its recent incorporation of reusable packaging and recycled materials. We look at how the company’s designs have evolved over the years and what design and material changes have been made to improve sustainability.
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ArticleRefillable cosmetic pack with one-handed ‘thumb-swipe’ closure revealed
Yonwoo presents Acto, a cosmetic pack with a thumb-swipe opening for convenient, one-handed dispensing – and a refill mechanism to reduce plastic waste.
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ArticleModern Milkman introduces home-compostable bread bag
British company Modern Milkman claims it has become ‘the first company in the UK’ to introduce Treetop Biopak’s home-compostable bread bag to its customers, said to break down in around 12 months without leaving microplastics or pollutants behind.
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ArticleRefillable laundry detergent dispenser tackles waste through 'self-care ritual'
Ripl Efek’s refillable laundry detergent dispenser – comprising a stainless-steel vessel and an aluminium refill canister – is designed to tackle packaging waste, keep formulas away from plastics, and turn the refill process into an ‘intentional self-care ritual’.