All Consumer Experience articles – Page 2
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ArticlePlantsea raises €400k towards industrial trials for natural polymer film
Plantsea has revealed that it has raised around €400,000 to help advance production of its natural polymer film from lab scale to industrial manufacturing trials.
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ArticleUnilever, L’Oréal and P&G join reuse project rolling out across Ottawa
Unilever, Procter & Gamble, and L’Oréal are among the participants in The Reuse City Canada Project, a city-scale reuse initiative run across Ottawa by Reposit and the Consumer Goods Forum’s Plastic Waste Coalition.
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ArticleEmerald Ecovations unveils CPG board made from bagasse and FSC-certified fibres
Emerald Ecovations has revealed its ‘tree-free’ CPG board engineered for cosmetics, pharmaceuticals, food packaging, and consumer goods, built from a proprietary blend of bagasse and FSC-certified fibres and said to deliver ‘premium’ performance without relying on virgin trees.
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ArticleSimple reveals global brand refresh for premium skincare range
Skincare company Simple has unveiled a global brand refresh for its Active Skin Barrier range, created in collaboration with branding consultancy Lonsdale and aiming to provide a clearer distinction from its core range. The range is currently rolling out in the UK, with a global rollout due to follow.
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ArticleShort applicator and automatic filling introduced to new skincare dropper
Aptar Beauty has revealed a new dropper packaging solution for skincare and dermocosmetic products, featuring an automatic filling system and a short applicator for simple and hygienic dosage.
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ArticleGualapack Ukraine introduces flat bottom and side gusset pouches
Gualapack Ukraine has expanded its portfolio with flat bottom and side gusset pouch formats, developed for optimal shape use, the ability to stand upright regardless of content level, and enhanced user convenience. The move aims to meet market needs and improve efficiency for manufacturers across various industries.
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ArticleApplications open for Mondelēz’s global R&D tech accelerator programme
Applications have opened for the 2026 class of Mondelēz International’s global R&D tech accelerator programme, CoLab Tech. This year’s focus is on technologies to help advance supply chain and agricultural resilience, ‘consumer wellness priorities’ such as fibre and protein, operational efficiencies and sustainable packaging.
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ArticleAmcor co-designs recyclable and accessible tethered cap for water brand
Amcor and Spadel have customized a tethered cap for the premium water brand Wattwiller, designed to be recyclable and accessible to all consumers.
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ArticleAre tea bags safe to use?
Studies are starting to warn that tea bags may be leaching microplastics into our cups of tea. Should we be concerned, and if so, are we ready to sacrifice their convenience for an alternative solution? Packaging Europe answers it all in this edition of the Brief.
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ArticleSqueezy mayo bottle sales surge after Hellmann’s partners with the NBA
After a three-year partnership with the National Basketball Association, Hellmann’s Brazil reports that its squeezy bottles of flavoured mayonnaise – each variant associated with an NBA team – experienced an eight-fold rise in sales and a twelve-fold increase in value.
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ArticleEU Commission publishes harmonized labelling proposal for PPWR
The European Commission’s Joint Research Centre has developed a proposal to harmonize waste sorting labels under the Packaging and Packaging Waste Regulation – recommending unified pictograms, colour-coded symbols and receptacles, and more.
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ArticleStreamlined Gü packaging design aims to catch the eye and restore brand DNA
Gü’s dessert packaging has undergone a global redesign, spearheaded by strategy and branding agency Derek&Eric, to improve consumer navigation and shelf appeal.
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ArticleHeinz simplifies dipping on-the-go with built-in ketchup compartment
The Kraft Heinz Company has developed a fry box with a built-in ketchup compartment, designed for on-the-go consumption.
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Article‘Bombshell’ article casts doubt on studies of microplastics in the human body
Have scientists been wrong about microplastics in our bodies all along? The Guardian has reported on ‘bombshell’ concerns that contamination and false positives could have led studies to overestimate their findings, sparking fears of disproportionate countermeasures.
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ArticleM&S takes on ultra-processed foods with reduced ingredients on front labels
Marks & Spencer is responding to backlash against ultra-processed foods and previous criticism of its on-label transparency by displaying its stripped-back ingredient lists on the front label of its packaging.
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ArticleNew envelope for Emerge bank card sets sights on tactile unboxing process
Burgopak and Placard have joined forces to design a new envelope for Emerge’s bank card, aspiring to overcome ‘unboxing apathy’ by creating an engaging opening experience.
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ArticleSeven in ten visually impaired consumers struggle to read food labels
83% of visually impaired consumers find information on food packaging difficult or impossible to access, according to GS1 UK, while only 22% believe that accessibility currently factors into packaging design at all – and 78% believe more could be done.
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ArticleDo consumers demand too much?
The success or failure of a sustainability-minded packaging design can ultimately hinge on consumer participation, but do they hold impossible expectations? In this edition of the Brief, we delve into the most controversial packaging alterations in recent years, consider why consumers responded so poorly, and ask the important question: is the demand for convenience holding us back?
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ArticleLimited-edition Chick-fil-A cups offer chance to win one year of meals
To celebrate its 80th anniversary, Chick-fil-A is rolling out limited-edition retro packaging – and offering consumers the chance to win a year’s worth of free meals if they purchase one of 3,000 golden cups.
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Article2D code helps disabled consumers access on-pack information offline
HD Barcode aims to improve the accessibility of on-pack product information with HDInfoCode, an advanced 2D code designed for consumers with reading challenges, visual or hearing impairments, and more.