All Consumer Experience articles – Page 2
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ArticleIs Coca-Cola’s refreshed packaging a success or a mistake?
The Coca-Cola Company’s recent brand refresh has sparked widespread debate for its perceived similarities to cigarette packaging, ‘indistinguishable’ packaging designs between drink flavours, and more. We take a deeper dive into the ongoing conversation and ask the question: was this approach a success or a mistake?
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ArticleAptar Closures introduces linerless, hot-fill capable sport cap
Aptar Closures has revealed its Harmonic liner-less flip-top sport cap for hot-fill beverage applications, aiming to help beverage brands improve consumer experience and reinforce product security with a customizable design.
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ArticleDermalogica uses Aptar’s auto-loading dosing dropper for skincare serum
Skincare brand Dermalogica has adopted Aptar Group’s auto-loading dosing dropper – a packaging design that targets precise dispensing, clean use and minimal product loss.
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ArticleCoca-Cola unveils visual rebrand for consistency across packaging
The Coca-Cola Company has reimagined its bottles and cans to improve its brand consistency and tap into its ‘iconic heritage’ – but some consumers have criticized the ‘indistinguishable’ designs across drink variants.
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ArticleHow to advance the PACK Act for consistent on-pack labelling claims
An upcoming hearing on the Packaging and Claims Knowledge (PACK) Act could establish consistent standards for recyclable, compostable, and reusable packaging claims across America. AMERIPEN president Lynn Dyer walks us through what businesses need to know about the legislation, why it matters, and what we can do to support the Act’s implementation.
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ArticleShelf-scanning, AI-powered robots hit supermarket aisles to mixed reviews
Supermarkets such as SPAR Austria, Kroger, Carrefour and Tesco are introducing a shelf-scanning robot from Simbe Robotics to keep track of inventory and pricing accuracy in real time – yet consumers have raised concerns over the shop floor experience, human employment, and value for money.
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ArticleJones Soda and Crayola team up on limited-edition six pack
Jones Soda has collaborated with Crayola for a limited-edition 6 pack launching during the back-to-school summer season, featuring a refreshed design and part of Jones Soda’s 30th anniversary celebrations.
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Article‘Pocket-sized’ reusable coffee cup lid to tackle plastic waste on the go
Made from recycled plastic and tasteless food-grade silicone, Lydy is a reusable lid intended for use with on-the-go coffee cups to keep single-use plastic out of landfills.
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ArticleLimited-edition Nature Valley packaging encourages visits to national parks
Nature Valley has revealed commemorative packaging and merchandise kits inspired by national parks in the United States, hoping to encourage consumers to visit them in person.
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ArticleCoca-Cola and Smurfit Westrock packaging targets World Cup spending spikes
Smurfit Westrock has helped Coca-Cola China develop various paper-based packaging solutions for its World Cup lineup, intended to stand out across multiple retail channels.
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ArticleWhat role is packaging playing at the 2026 World Cup?
In this edition of the Brief we examine the use of packaging throughout this year’s FIFA World Cup, from limited edition packs, colour-changing beverage cans and football-themed lettuce packaging to FIFA’s recent U-turn on allowing reusable bottles within stadiums and consumer preference for plastic-free packaging.
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ArticleWonder and Zipline to deliver food in original takeaway packaging via drone
Wonder and Zipline are joining forces to deliver takeaway meals, in their original packaging, via drone – bringing the technology to locations across Texas, USA.
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ArticleReverse vending machines for plastic water bottles piloted at Wimbledon
Danone, Exchange for Change, and the All England Lawn Tennis Club piloted reverse vending machines for evian water bottles at the Wimbledon Championship Qualifying Competition – testing their logistics ahead of the UK’s deposit return scheme rollout in 2027.
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ArticleStart-up expands digital return platform to German retailers
German start-up Reo has expanded its digital return platform – which integrates existing cosmetic and personal care packaging into circular systems via Reverse Vending Machines (RVMs) – to include eight branches of the retailer Kaufland.
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ArticleTablet dispenser releases exact dose with one tilt for simple, accessible use
The ONE tablet dispenser, developed by Sergei Ivanov, is designed to release exact doses with a single tilt – removing barriers to consumption and improving accessibility.
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ArticleIs Heineken and Heinz’s beer and ketchup six-pack inspired or impractical?
Heineken and Heinz are catering to World Cup celebrations with a six-pack containing five beer bottles and one ketchup bottle. Is it marketing gold or an impractical gimmick? We consult marketing experts, social media, and Packaging Europe’s own content team in search of an answer.
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ArticleSabert’s recyclable, home-compostable paper cutlery improves ergonomics
Sabert Corporation Europe’s latest fibre-based cutlery range is certified compostable, designed for recyclability, and believed to improve durability and grip in challenging food applications.
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ArticleRecycled cans at FIFA World Cup worth around £28.5 million, says WRAP
The Waste and Resources Action Programme (WRAP) states that the UK will consume an estimated 2 billion canned drinks during the FIFA World Cup 2026, according to Recycle Now and Every Can Counts, with a market value of around £28.5 million as recycling - enough to pay the transfer fees of some of the event’s top players.
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ArticleCarrefour sets out plan to avoid 5,000 tons of plastic and lower product prices
Carrefour plans to eliminate 5,000 tons of plastic from its packaging by removing excess material, introducing paper-based and reusable formats, and offering deposit-return products, with all savings used to lower product costs.
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ArticleTesco promotes health during World Cup with football-themed lettuce wrapper
Tesco has repackaged its iceberg lettuces in a football-themed design to celebrate the FIFA World Cup 2026 – a move hoped to encourage families and children to eat healthily during the tournament.