All Consumer Experience articles – Page 5
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ArticleConsumer Protection: How could utilising technology help brands protect consumers?
Consumer protection in packaging can range from the physical packaging to the technology used in labelling, affecting consumers of industries including pharmaceuticals, food and beverages. At the start of 2022, Markem-Imaje highlighted the challenges of counterfeiting, particularly around the holiday period. The article pointed out the ...
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ArticlePatient safety and efficient dosing foregrounded by Berry at Pharmapack
Berry Global Healthcare will display various pharmaceutical packaging solutions at Pharmapack 2024, including a new dry powder inhaler for combination drugs; an ophthalmic nozzle designed for safe and reliable administration; and a child-resistant closure featuring digital technology for improved medication adherence.
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ArticleOn-pack AQR codes unlock audible cooking instructions for Unilever noodles
In a new partnership with Be My Eyes, Unilever is expanding its use of Zappar’s Accessible QR (AQR) technology to provide AI-powered virtual assistance for blind and visually impaired consumers via a free app.
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ArticleStarbucks unlocks reuse in all ordering channels at Canadian and US locations
Reusable cups are now accepted in café, drive-thru, and mobile orders at all company-operated and participating licensed Starbucks stores in Canada and the United States – a move expected to bring the company closer to a 50% reduction in waste by 2030.
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ArticleAdopt on-pack Braille and QR codes to ensure accessibility for visually impaired, says Roland DG
Roland DG has commissioned a study revealing the negative impact of inaccessible on-pack product information on visually impaired consumers, and now encourages brands to embrace Braille, QR codes, and other solutions to ensure complete inclusivity.
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ArticleThe ultimate guide to the Packaging and Packaging Waste Regulation
As 2023 draws to a close, the packaging industry is looking at a whole new legislative landscape compared to the start of the year. To help us all wrap our heads around its development, we have compiled every story we’ve published on the Packaging and Packaging Waste Regulation (PPWR) so far into one article.
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ArticleCustomizable sauce flavours enabled with Kraft Heinz’ digital sauce dispenser
The Kraft Heinz Company has unveiled HEINZ REMIX, an IoT-enabled and customizable digital sauce dispenser enabling consumers to create their own sauce flavours from over 200 potential combinations.
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ArticleNew PlayStation controller for disabled gamers to come in ‘accessible’ box
PlayStation has developed new packaging for its customizable PS5 controller kit for players with disabilities, designed to be openable with one hand.
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ArticleThe way we talk about plastic needs to change – here’s how to get it right
How should we talk about plastics? A research team from the University of Sheffield has been looking into how the language used in marketing, labelling, and everyday conversation can change how we think about plastics, encourage reuse, and ultimately reduce plastic pollution.
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ArticleJuice Brand goes interactive in ‘back to school’ campaign
A leading producer of juice and beverages, Gulf Union Foods Co, has partnered with creative technology studio and AIPIA member Appetite Creative to create a fun and interactive connected packaging experience for its Original juice brand; to give young people a boost at the start of the school year with its fruit juice carton packs, it says.
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ArticleSilgan Dispensing launches Replay, an all-plastic refillable solution
Silgan Dispensing has launched Replay, an all-plastic, recyclable refill system that uses the company’s patented LifeCycle Technology that is set to debut at Luxe Pack Monaco.
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ArticleAmazon’s checkout-free shopping solution incorporates RFID technology for clothing purchases
Amazon and Avery Dennison have expanded the checkout-free, computer vision shopping solution Just Walk Out with RFID technology to enable its application to softlines like clothing and sports merchandise.
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ArticleQuorn unveils two new products with NaviLens accessibility tech
Quorn has decided to implement NaviLens technology across its entire product range, in a bid to make its meat substitute products accessible for visually impaired people.
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ArticleThe power of accessible packaging to elevate your brand
Steve Brownett-Gale from Lifestyle Packaging delves into the critical importance of accessible packaging and how it can elevate your product portfolio.
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ArticleA close-up look at digital print
Following his presentation at Sealed Air’s PACK DIGITAL event in Milan earlier this year, we asked Abel Sanchez-Hermosilla Martinez, Head of Brands and Sustainability Innovation EMEA at HP, about the potential of personalisation to create value for consumers and the capacity of digital printing to reduce packaging waste in the supply chain.
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ArticleExploring digital tools for packaging
After his presentation at Sealed Air’s PACK DIGITAL event in March this year, we spoke to Adobe’s Principal Cloud Consultant Matteo Oriani about the ways Adobe’s Experience Cloud and other digital solutions can be used to facilitate packaging design and create personalised experiences.
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ArticleDigital deposit return scheme trialled in Wales
The Welsh Government has partnered with non-profit DDRS Alliance, Powys County Council (PCC) and WRAP Cymru to trial a large-scale digital deposit return scheme (DDRS) in Brecon, Powys.
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ArticleWalki Group partners with The Paper Lid Company to produce recyclable and printable paper lids
Walki Group has invested in Finnish start-up The Paper Lid Company (TPLC) which has reportedly developed a method of manufacturing recyclable paper lids.
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Article‘Speak the same language’: Promoting sustainable consumer habits
How can a greater understanding of consumer behaviours and motivations help build a more sustainable supply chain? Victoria Hattersley reports.