Campari Group has announced the launch of Aperol Spritz TO GO, a ready‑to‑drink format designed for settings including rooftop gatherings, picnics and festivals.
Aperol Spritz TO GO has the bittersweet orange, herbal notes, and sparkling character of an Aperol Spritz, expressed through a ‘light and refreshing’ flavour profile. At 5% ABV, it aims to deliver the familiar Aperol Spritz experience in a ready-to-drink format.
In signature Aperol orange, the new product features the original Barbieri brothers monogram, representing the brand’s origins in 1919. Aperol Spritz TO GO will be rolling out throughout April and May in the UK across grocery, convenience and wholesale throughout April and May. Additional European markets will follow from April 2026.
Earlier this year, Campari Group unveiled a refreshed bottle design for Aperol, designed to ‘elevate’ the brand’s presence in bars, terraces, and retail shelves. The front of the bottle has a smaller label and the back has a transparent label with guides for serving Aperol Spritz.
In similar news, Absolut Vodka and Tabasco launched a new bottle to coincide with the launch of a new spicy vodka, Absolut Tabasco, introduced from February 2026 across over 50+ markets, including the US and the UK. The design of the Absolut Tabasco Vodka bottle blends the green and white colours and diamond-shaped label of Tabasco sauce with Absolut’s ‘apothecary-inspired’ shape.
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