All Smart Packaging articles – Page 6
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Instagram filter and coloured stripe on Heinz Ketchup label to verify product authenticity
Wunderman Thompson Turkey has developed a new label and Instagram filter to prevent foodservice outlets from serving imitation ketchup in Heinz bottles by identifying the exact Pantone shade of the sauce.
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New supply chain solution offers traceability for champagne producer
Maison Burtin, a champagne producer located in Epernay, France has chosen an identification execution solution from technology company Zetes to provide traceability of its bottles from packaging to delivery. The system combines the ZetesAtlas solution with Zetes MD smart printing and applicator labelling stations, linked to the ZetesMedea order preparation solution. This project forms part of a global digitalisation strategy aiming to optimise the company’s packaging and picking solutions.
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Combining AI with AR: the future of shopping may have arrived
With a simple scan of a product in the supermarket aisle, you can ask any question and receive an accurate answer, all through a spoken command! Australia-based creative agency Immertia is at it again with the release of its MVP (Minimum Viable Product) demonstrating a new way consumers can engage with products, providing instant access to information, personalised recommendations and a truly seamless shopping experience, it claims.
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New partnership aims to bring copy detection to mainstream QR coding
Unitag.io, a provider of QR code solutions, has announced a strategic partnership with PiQR.io. The collaboration aims to bring security and copy detection into mainstream QR coding used in the packaging industry, revolutionizing the level of security and authentication confidence with which the brands engage with their customers and unlocking new opportunities for seamless consumer experiences, the partners claim.
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Researchers create packaging tray that warns of contamination before food is unwrapped
Researchers at McMaster University in Canada have created a new packaging tray that can signal when Salmonella or other dangerous pathogens are present in packages of raw or cooked food such as chicken. The new technology will enable producers, retailers and consumers to tell, in real-time, if the contents of a sealed food package are contaminated without having to open it, say the developers.
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PiQR and Unitag team up to improve security and prevent counterfeiting in on-pack QR solutions
PiQR has entered a strategic partnership with Unitag in an effort to increase brands’ confidence in on-pack QR codes by optimising their security, copy-detection, and authentication.
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High-accuracy ionising bar designed to prevent damaged electronics unveiled by Meech
Meech International will present a high-accuracy ionising bar set to prevent damage from electrostatic discharge in such applications as RFID tag manufacturing, amongst other static control and web cleaning systems for labelling applications, at Labelexpo 2023.
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Reusable McDonald’s packaging to be monitored and tracked via RFID technology from Checkpoint Systems
McDonald’s France has collaborated with Checkpoint Systems to implement food-safe RFID technology into its new reusable containers – a move hoped to keep track of the packaging, optimise the restaurant’s reusable system, and reduce waste.
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HelloFresh: making the case for Time Temperature Indicators (TTI) to avoid food waste
As ‘a pioneer in minimising food waste’, HelloFresh is continuously searching for ways to further decrease the amount of food being thrown away, it says. While it claims its pre-portioned ingredients substantially reduce household food waste by 38% in comparison to traditionally cooked dinners, a representative survey by the company shows that every second person throws away 20 euros worth of food each month. It has been working with AIPIA [the Active and Intelligent Packaging Industry Association] members Keep-it®, Zebra Technologies and Wageningen University to test and advocate for smarter solutions based on TTI [time-temperature indicators].
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Burger King ‘downunder’ gives digital identities to game pieces for UNO™ campaign
Hungry Jack’s, which was founded in 1971, is the master Australian franchise of the Burger King Corporation and one of the country’s largest fast food chains, with more than 440 restaurants. It has over 19,000 employees and serves 1.7 million people every week. Its successful UNO™ campaign began in 2021 and is now in its third iteration.
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Connected software solution helps wine importers meet new EU regulations and more
The wine industry is poised for a significant transformation as the European Union’s regulatory changes are scheduled to take effect on December 8th 2023. Embracing these changes, Cellr, a connected packaging software company based in Australia, has developed what it describes as a cutting-edge solution that ensures compliance and empowers the wine and spirits industries to thrive globally.
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Recognition for Smart Blister Card in enhancing polypharmacy applications
The European Association of the Self-Adhesive Label Industry (FINAT) has awarded Schreiner MediPharm’s Smart Blister Card a prize in the prestigious ‘Innovation & Electronic Printing – Electronic Devices’ category. The pack extends standard multi-dose blister packs by a digital adherence monitoring tool, enabling tracking of medication intake in real time.
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The diverse QR code: celebrating 50 years of Hip Hop and the origin of Indian grapes
Two very different applications for the ubiquitous QR code have been announced recently.
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Food waste vs packaging waste: Striking a balance
How should the industry balance the critical – and occasionally competing – aims of reducing food waste and minimising packaging waste? AIPIA’s communications director, Andrew Manly, gives his thoughts in our latest opinion piece.
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Partners introduce first battery-free metal sensor IoT devices
Identiv continues expanding its product portfolio with the launch of the market’s first sensory Tag on Metal (TOM) label. The prominent AIPIA member has developed the new tag in collaboration with French sensor and IC specialist Asygn.
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Digimarc sign $30m contract to authenticate high value items and DRS program
Digimarc Corporation, a longstanding AIPIA member, recently announced a major new contract to protect the authenticity of precious metals and building materials and guard the integrity of a national deposit return system (DRS) for recycling food and beverage containers.
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Did Walmart's RFID mandate successfully drive RFID adoption in retail?
A lot of noise was generated last year when Walmart made a ‘momentous’ announcement that sent ripples through the RFID industry. As one of the world’s leading retailers, it revealed its ambitious plan to expand the utilization of RFID technology beyond retail apparel to encompass other critical retail areas. This expansion included home and entertainment, targeting a wide range of products.
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Molson Coors’ beer brand Madrí Excepcional launches ‘Conectada’ platform with on-pack QR code
Major beer brand Molson Coors has launched the next stage of its multi-million-pound summer marketing campaign for its Mediterranean style-lager, Madrí Excepcional. The ‘El alma de Madrid’ or ‘The Soul of Madrid’ campaign features on-pack QR codes giving consumers access to its first-ever ‘Conectada’ platform.
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Gin and candy brands use QR codes in bid to make an environmental and social impact
The Label Makers, based in Bradford, UK has worked with the Spirit of Manchester Distillery to re-label its existing small-batch premium gin, Manchester Gin – Signature. A sustainability trail, run in conjunction with Avery Dennison, incorporates a QR code on the rear label of each bottle produced.
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Round up: the latest active antimicrobial films under development
The AIPIA mailbox continues to overflow with news about the development of antimicrobial and shelf-life-extending packaging films. Some are aimed at very specific products or produce, such as cheese or mushrooms, and all seem to have some common themes in terms of formulation, often looking at alternatives to plastics derived from fossil fuels. Here, in brief, and courtesy of our friends at Industry Intel, are our top ten.