UK plant-based chocolate brand NOMO has launched its first Braille Advent Calendar in collaboration with Dotty About Braille, aiming to enable blind and partially sighted customers to enjoy the countdown to Christmas independently.
Each calendar door is over-labelled with braille numbers and contains NOMO’s vegan and free-from chocolate.
“We are thrilled to bring accessibility into the heart of the festive season,” said Tara Stevens, Senior Brand Manager at NOMO. “Partnering with Dotty About Braille allows us to live our ethos of ‘no missing out,’ so everyone can enjoy the magic of counting down to Christmas with NOMO chocolate.”
Hayley Kellard, founder of Dotty About Braille, commented: “At Dotty About Braille, our mission is to make everyday experiences more accessible for blind and partially sighted people. Working with NOMO, a brand that genuinely shares our commitment to inclusion, is a powerful step forward in truly ensuring no one misses out.”
The braille calendar is priced at £6.00 and will be available exclusively through Dotty About Braille’s website.
In related news, Strongbow recently collaborated with marketing agency Purple Goat to assess the accessibility of its drinks by directly adding a NaviLens QR code to its packaging, designed to help blind and partially sighted shoppers find and understand the product. The QR code links to the NaviLens app which shares key details such as ingredients, ABV, brand content and store navigation.
Earlier this year we reported on Tilt Beauty’s refillable mascara and lip treatment products in patented ergonomic packaging, intended as an accessible solution for consumers with mobility issues, visual impairments, skin conditions, and other disabilities. Each box features on-pack Braille and text printed in the Braille Institute’s Atkinson Hyperlegible font for improved readability.
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