What can packaging companies learn from the Labubu craze?

In recent months the Labubu toy - designed by artist Kasing Lung and sold by Chinese toy maker Pop Mart - has become a global sensation, with its blind box packaging a key selling point for consumers. In this Brief, we examine how Labubu’s packaging has contributed to its success, how this could be utilised within the sustainable packaging space, and the concerns around its contribution to single-use packaging waste.