Amcor has unveiled a lightweighted addition to its roll-on deodorant lineup, upfronting its customizability for branding, compatibility with up to 60% post-consumer plastic, and recyclability.
The Shadow roll-on is described as ‘one of the lightest’ in Amcor’s range, and it is expected to reduce the amount of plastic required in the manufacturing process.
Both the polyethylene bottle and polypropylene closure are designed for recyclability wherever the appropriate infrastructure exists. Each component can reportedly contain up to 60% post-consumer recycled plastic.
The pack’s rounded base design is expected to unlock a ‘strong’ on-shelf presence, with various colour options and an ‘extensive’ labelling area set to help companies meet their branding requirements.
Altogether, the roll-on is set to protect the product, avoid leakages, and combine durability with a lightweight construction. This format is also anticipated to benefit consumers through practicality and ease of use.
“Packaging solutions for the beauty sector must balance aesthetics, functionality and improved sustainability,” explained Lara Alemany, product line director at Amcor Global Rigids Packaging Solutions. “The Shadow roll-on demonstrates our expertise in developing robust solutions that can be easily adapted in line with latest consumer trends.
“With our many manufacturing sites and ability to supply both large and small orders, we are ideally placed to support customers throughout Europe.”
Back in May, Amcor revealed its patented technology for manufacturing roll-on balls for deodorant applicators. It is expected to achieve a faster output, minimize wasted polypropylene during production, and enable the use of up to 100% post-consumer recycled plastic.
Since then, Wild has revealed a refillable roll-on deodorant designed by Morrama. The refills, developed in partnership with Shellworks, are said to be made of a plastic-free and compostable material, while the roll-on itself is made from anodised aluminium and 50% post-consumer recycled plastic.
Another collaboration saw Amcor provide its mono-polypropylene, refillable Exclusive stick to package Cut By Fred’s Detox Stick Shampoo. Together, the partners aim for a simple, hygienic, and mess-free refill process, alongside recyclability at end-of-life.
If you liked this story, you might also enjoy:
The ultimate guide to the Packaging and Packaging Waste Regulation in 2025
How are the top brands progressing on packaging sustainability?
Everything you need to know about global packaging sustainability regulation in 2025
The key to increasing the use of reusable packaging in supermarkets
No comments yet