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The authenticity of good packaging design
Equator Design partnered with The Fresh Market, a premier fresh-focused specialty food retailer, operating across the US, to create a flexible yet cohesive packaging system across hundreds of SKUs.
As brands navigate ever-expanding SKU counts across formats, price tiers, and categories, the need for visual consistency without creative compromise is more important than ever.
Libby Munford explores the design journey with Michelle Beck, Director, Merchandising & Private Label, Bryan Bowers, Creative Director, The Fresh Market and Glyn Robinson, Snr Creative Director at Equator Design to find out how they created breadth across packaging design.
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