What role is packaging playing at the 2026 World Cup?
By 
Frances Butler2026-07-08T08:34:00
In this edition of the Brief we examine the use of packaging throughout this year’s FIFA World Cup, from limited edition packs, colour-changing beverage cans and football-themed lettuce packaging to FIFA’s recent U-turn on allowing reusable bottles within stadiums and consumer preference for plastic-free packaging.
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