The ONE tablet dispenser, developed by Sergei Ivanov, is designed to release exact doses with a single tilt – removing barriers to consumption and improving accessibility.
Suited to micro-mints, dragées, and other small products, the dispenser features three parts made from a single material. It is suitable for injection moulding and designed to be recyclable.
Ivanov explains his motivations for designing the dispenser with a quote from B.J. Fogg, professor at Stanford University and founder of the Behavior Design Lab: “If a behaviour is not happening, it is easier to simplify the action than to increase a person’s motivation.”
“There is a saying among engineers: ‘It is easy to complicate, hard to simplify,’” Ivanov continues. “In working on ONE, I tried to remove everything unnecessary until only the most essential remained: no buttons, springs, or mechanical assemblies — just three parts, geometry, and gravity.”
To use the dispenser, consumers are instructed to preset the dose by turning the body of the device, then tilt it to dispense the exact number of items. When returned to the upright position, the next portion is automatically prepared via the device’s internal geometry and gravity.
Reported to maintain stable operation across repeated dosing tests, the dispenser focuses on simplifying the dosing process instead of motivating the consumer. Smoother dosing is anticipated to encourage frequent consumption, form consumption habits, and inspire repeat purchases.
The design unlocks one-handed dosing with a single tilt – increasing accessibility for consumers with reduced motor skills or vision, while also reducing extra shaking or counting in the dispensing process.
Consumers are also set to dispense the product without direct contact or spilling. This is expected to prevent damage or breakage when dosing the product, and to simplify the process of pouring the product into another person’s hand when sharing.
In other news, Greiner Packaging has worked alongside drinks brand Holy to develop a syrup bottle with an integrated dosing system. A mechanical system in the cap allows consumers to adjust flavour intensity across five levels and directly flavour their beverages while drinking.
Werner & Mertz has also unveiled a recycled plastic dosing system with refill pouches. Allowing users to dose exactly 5ml of product, the system is expected to prevent overdosing, save the task of manual measuring, and avoid direct contact with cleaning products.
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