All Smart Packaging articles – Page 16
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ArticlePackaging as an open channel
Wouldn’t it be great if consumers could make product touchpoints, such as the packaging they come in, their ‘go-to’ resource for product information? New AIPIA member Tapps, believes they will if the pack is presented as a channel for routine engagement, rather than one-off promotions.
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ArticleNew partnering model helps Wiliot accelerate IoT adoption at scale
Wiliot, the Internet of Things (IoT) innovator which combines self-powered, stamp-sized computers and cloud-based sensing to enable ‘things’ to communicate with brands, has announced an enhanced Works with Wiliot (WwW) partner program and a series of new partners.
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ArticleWhat part will packaging play in tackling the global counterfeiting challenge?
According to Europol and EUIPO, packaging is one of the most seized counterfeit items at EU borders, as well as a key component in presenting and selling counterfeit goods like food, beverages, and pharmaceuticals to consumers. What role does packaging play in international counterfeiting networks, and how can the packaging industry respond to protect consumers?
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ArticleGlobal restaurant chain starts roll out RFID to improve food safety and inventories
Major international restaurant chain Chipotle Mexican Grill is testing radio-frequency identification (RFID) technology to enhance its traceability and inventory systems at its Chicago distribution centre and approximately 200 restaurants in the greater Chicago area.
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ArticleHennessy Cognac joins blockchain consortium built for luxury brands
The Aura Blockchain Consortium, founded to provide an authentication platform for the luxury goods sector - set up in 2021 by LVMH, Prada Group, Richemont’s Cartier brand and OTB Group - has announced the Hennessy cognac brand will now be integrated into the platform.
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ArticleWalmart and Nordstrom widely adopt RFID
Walmart will require suppliers to tag products including household items, hardware, and toys with RFID tags from September 2022, while Nordstrom will follow suit with clothing, shoes, and baby equipment.
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ArticleConnected packaging – why the time is now and why the opportunities are vast
The implementation of connected packaging has so far yielded mixed results for brands. Jeremy Yates, director of strategic partnerships at Happy Finish, discusses how brands can harness the potential of connected packaging by engaging consumers with clear calls to action, accessible technology, and immersive storytelling.
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ArticleNew consortium to develop artificial intelligence model for packaging waste sorting
The Perfect Sorting Consortium will bring together brand owners, universities, and an independent test and research centre to develop and test an AI decision model that could help with the separation of packaging that is not currently properly sorted.
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ArticleAIPIA and Packaging Europe launch two LIVE events for 2022
AIPIA is pleased to announce the launch of two live events during the autumn of 2022. They will be organised under the Association’s new partnership arrangements with Packaging Europe, bringing the resources and expertise of both organisations together for the first time.
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ArticleHow can smart packaging improve a product before it even reaches the market?
We spoke with James Harmer and Amy King from the Cambridge Design Partnership (CDP) about what the company’s collaboration with Avon tells us about how early applications for smart packaging can de-risk product launches from both a consumer experience and sustainability perspective.
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ArticleSmart pharmaceutical packs find support from seniors – if user friendly
A recent study by researchers at the University of Waterloo in Ontario, Canada, published in the PLOS One open access channel, found older adults are open to the use of smart packaging to improve medication adherence.
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ArticleAvery Dennison’s atma.io launches new carbon footprint analysis and waste reduction tools
Avery Dennison says its new Spring 2022 releases for the atma.io connected product cloud will focus on sustainability and waste elimination, including a tool that provides insights into the carbon footprint of products and another that analyses efficiency across the supply chain.
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ArticleWatermarking individual pills can fight online pharma fraud
As fake medications and pharmaceutical products proliferate across online pharmacies, which can be easily accessed via smartphone. a new anti-counterfeiting technology can turn the phone into a potentially lifesaving security device by simply taking a picture of a cyber-physical watermark to confirm if the medication is real or not.
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ArticleIdentiv announces new portfolio of NFC-enabled status detection tags
Identiv has announced its portfolio of near field communication (NFC)-enabled status detection tags for advanced IoT security, which feature NXP’s NTAG Semiconductors to boost anti-counterfeiting and tamper-proof capabilities.
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ArticleBoost to built-in RFID tracking for apparel as Avery Dennison buys TexTrace
AIPIA member Avery Dennison Smartrac has acquired TexTrace, an integrated RFID products company, with a strategy to provide textile RFID labels that remain on garments for their entire lifetime, either in a sewn-on label or built into a product’s seam.
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ArticleZappar AR helps wine brand tell its global environmental story
Australian winemaker Accolade Wines has unveiled “Banrock Station”, an augmented reality (AR) experience that takes users around the world to check out some of the company’s 130+ environmental projects.
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ArticleNew 'on pack' security QR code improves authentication of disposable vapes
Geek Bar, a Chinese supplier of vaping products, has launched a range of new packaging featuring an ‘on-pack’ security code to help combat counterfeit and non-compliant items.
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ArticleAmcor makes strategic investment in printed flexible electronics
In its continuing efforts to discover and develop innovative technologies for the packaging industry, global packaging supplier Amcor, a longstanding member of AIPIA, has announced a USD$5m strategic investment in another AIPIA member, PragmatIC Semiconductor, a leading developer and manufacturer of ultra low-cost printed flexible electronics (PE).
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ArticlePatented hologram to validate pharmaceutical blister packs
A US-based hologram developer, Holographyx, has been granted USA and European patents for its Holo-Blister product, for the development of an innovative and cost-effective method to apply holograms to the back of pharmaceutical blister packs
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ArticleWorld’s biggest rainbow with AR as Skittles supports PRIDE
Mars Wrigley has launched limited-edition Skittles Pride Packs in Australia, donating its rainbow to support LGBTQIA+ communities. It features a QR code taking consumers to a special Augmented Reality (AR) experience.