Packaging as an open channel

PWA-App

Wouldn’t it be great if consumers could make product touchpoints, such as the packaging they come in, their ‘go-to’ resource for product information? New AIPIA member Tapps, believes they will if the pack is presented as a channel for routine engagement, rather than one-off promotions.

 ALREADY A REGISTERED USER? SIGN IN now

 

REGISTER FOR FREE TO CONTINUE READING THIS ARTICLE

And get access to unlimited world-class packaging reporting and commentary.