Glass packaging company Croxsons has launched Rightweight, its new solution for glass bottles and jars in the food and drink sector, said to potentially reduce glass packaging weight by up to 30%.
The company says Rightweight engineers packaging with ‘no excess weight or unnecessary material’ whilst retaining the packaging’s strength, function and shelf appeal. This is said to increase its recyclability, minimize the amount of packaging waste going to landfill and reduce EPR (Extended Producer Responsibility) costs.
Croxsons has already launched a 330ml Rightweight ‘Mountain’ soft drinks bottle, reportedly delivering a 9.5% weight reduction per bottle and offering ‘potentially significant’ reductions in EPR fees. The company’s premium ‘Apollo’ 700ml spirits bottle, suitable for gin, rum, tequila, vodka and whisky, has seen its weight reduced from 575g per bottle to 400g through the Rightweight technology. The Rightweight standard is due to be applied to a range of Croxsons products over the coming months.
Croxsons CEO, Tim Croxson, adds:
“As well as delivering a balance between aesthetics, performance and presentation, and increasingly between sustainability and practicality, [Rightweight] also helps reduce material use without sacrificing performance, ensures compatibility with high-speed filling operations, and gives customers the reassurance of quality and authenticity.”
“Simply removing weight for the sake of it can create new issues, including reduced rigidity, increased breakage, or a poorer overall experience. Rightweight avoids that trap by delivering real benefits while maintaining the integrity of the packaging and the product it contains.”
At the end of 2025, Patrón Tequila revealed that a re-design had reduced the weight of its tequila bottles by 8%, with the goal of lowering its carbon footprint. The updated bottle design includes an embossed glass pattern inspired by agave piñas, designed to improve grip for bartenders.
In related news, Campari Group launched a refreshed bottle design for Aperol, designed to ‘elevate’ the brand’s presence in bars, terraces, and retail shelves and celebrate its origin story from a local Italian aperitivo created in 1919. The new design is due to roll out across the company’s full portfolio including Campari, Courvoisier, Wild Turkey and Espolon and across both on-trade and off-trade consumer touchpoints, starting from this month.
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