In this edition of our 'In Conversation With...' series, Rolf Gräser, industry manager Packaging at Robatech, guides us through the company’s approach to helping customers introduce and maintain gluing systems within their packaging lines – and invites our readers to its booth at interpack 2026 to learn more about its offerings.
Robatech’s interpack campaign is built around the message “You glue. We care.” What does this mean in practice for packaging manufacturers?
Adhesive application is often only one part of a packaging line, but it plays a key role in production reliability. If the gluing process is unstable, the entire line can be affected. “You glue. We care.” reflects our approach of supporting customers beyond simply supplying equipment.
How does Robatech support customers when planning and integrating gluing systems into packaging lines?
Customers typically approach us with a production challenge rather than a specific technical solution. Together we analyze the process and determine the most suitable configuration. This includes selecting the right melter, hoses and application heads, but also looking at factors such as line speed, adhesive consumption and packaging design.
In the packaging industry, we often work closely with machine builders, integrating our technology directly into their machines. At the same time, we also support end users, when existing lines need to be optimized or adapted to new packaging formats.
For more complex applications, our Project Sales Team (PST) provides additional support. This team specializes in projects that go beyond standard solutions and helps customers develop configurations tailored to their specific production requirements.
What kind of support do customers receive once a system is in operation?
Support does not end once the system is installed. Training is an important first step, as operators need to understand how the equipment works and how to handle routine issues. In addition, we provide technical documentation and service information through our digital Document Center.
If problems occur during operation, our experts can often assist via remote support. When on-site intervention is required, our service technicians provide local support in more than 80 countries worldwide. In most cases, customers can expect an initial response within 24 hours, although on-site response times naturally depend on the region and travel distances. Preventive maintenance is another key aspect. By regularly checking and servicing the systems, potential issues can often be identified before they lead to unplanned downtime.
Can you give an example where Robatech’s service helped a customer maintain production?
A recent case from Italy illustrates how important fast support can be. A local salt producer experienced a failure in its adhesive application system and needed a replacement quickly to avoid extended downtime.
Our local team organized the delivery and installation of a new system within 48 hours. Thanks to the rapid response, the customer was able to resume production quickly. At the same time, the replacement system improved efficiency on the line. Situations like this show how closely service and production reliability are linked.
What will visitors be able to see at Robatech’s booth at interpack 2026?
At interpack, our aim is to provide practical insights rather than just present equipment. One element will be the Glue Experience Line, where different application heads used in the packaging industry will be demonstrated live so visitors can compare technologies directly.
Application specialists will also be available to discuss individual applications and potential optimization opportunities. Visitors can analyze aspects of their own gluing processes and explore ways to improve efficiency or reduce adhesive consumption.
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