All Design articles
-
ArticleDoes generational marketing actually work?
In this edition of the Brief, we debunk the stereotypes and use real-world packaging campaigns to evaluate the dos and don’ts of marketing to this generation of shoppers, from social responsibility claims to designing for social media.
-
ArticleWhy did Chupa Chups launch an ‘impossible-to-open’ lollipop pack?
Chupa Chups recently launched an “impossible-to-open” lollipop pack that is blade-proof, fireproof, and capable of withstanding 1000kg before it cracks. Design agency BBH London tells us more about the campaign – and what it reveals about the effect social media has on how consumers interact with packaging.
-
ArticleTetra Pak and Sterilgarda Alimenti develop ‘first ever’ 1 litre carton with paper-based barrier
Tetra Pak and Italian dairy company Sterilgarda Alimenti have unveiled the ‘first ever’ 1 litre package featuring a paper-based barrier, said to increase the renewable content to 90% when combined with plant-based polymers.
-
ArticleWilkinson Sword unveils razor boxes with 90% recycled paper and no plastic
As it relaunches its Quattro razor lineup, Wilkinson Sword Intuition is rolling out packaging made with 90% recycled paper and zero plastic, targeting both sustainability and visibility.
-
ArticleHenkel revises design-for-recycling and recycled plastic content targets
Henkel has updated its design-for-recycling and recycled plastic content targets after narrowly missing its goals for 2025 – attributing the outcome to infrastructural issues, recyclate availability, and more.
-
ArticleCoveris introduces paper twist-wrap solution for confectionery
Coveris has revealed its MonoFlexFibre Pure Twist paper alternative for confectionery packaging, designed to replace alternatives commonly used for twist-wrapped confectionery products including lollipops and hard candy, as well as heat-seal flow-wrapped bars and sticks.
-
ArticleApple’s ‘highest-ever’ use of recycled materials includes plastics phase-out
Apple reports that 30% of all material across its shipped products came from recycled content in 2025, and claims to have successfully removed all plastics from its packaging in favour of fibre-based alternatives.
-
ArticleCampari Group reveals portable Aperol Spritz format
Campari Group has announced the launch of Aperol Spritz TO GO, a ready‑to‑drink format designed for settings including rooftop gatherings, picnics and festivals.
-
ArticleIconic Packs – the evolution of McDonald’s packaging
In this edition of our Iconic Packs series we examine the history of McDonald’s packaging, from the launch of the Happy Meal in 1979 to its changes of material from paper to plastic and back again – and its recent incorporation of reusable packaging and recycled materials. We look at how the company’s designs have evolved over the years and what design and material changes have been made to improve sustainability.
-
ArticleRefillable cosmetic pack with one-handed ‘thumb-swipe’ closure revealed
Yonwoo presents Acto, a cosmetic pack with a thumb-swipe opening for convenient, one-handed dispensing – and a refill mechanism to reduce plastic waste.
-
ArticleSquare-shaped cup from Greiner improves stability and pallet efficiency
Greiner Packaging’s square-shaped cup format is designed to be space-efficient and stable in transit and on the shelf, with up to 35% more units shipping per pallet than round alternatives.
-
ArticleAmcor unveils lightweighted closure for sauce bottles
Amcor has introduced a new 55mm closure targeting applications such as mayonnaise, ketchup and sweet sauces, said to be a ‘lightweighted upgrade’ compared to previous versions.
-
ArticleNew Securikett label technology targets counterfeit protection and versatility
Securikett has revealed its latest technology for product and security labels, aiming to make them harder to replicate through features including integrated viewing windows, technical openings and ventilation holes.
-
ArticleDemand alone will not bolster future packaging and paper market, McKinsey says
A new analysis released by McKinsey & Company (McKinsey) claims that high demand alone will not bolster performance for the packaging and paper market over the coming years, and identifies multiple market dynamics which have increased pressure on the industry.
-
ArticleKlöckner Pentaplast introduces larger, rigid food-to-go solution
Klöckner Pentaplast (KP) has launched kp Infinity HP3, the largest and most rigid addition to its Hotpacs range, designed to provide robust protection for generous portions of food-to-go.
-
ArticleHow packaging design impacts neurodivergent shoppers
In this edition of the Brief, we take a closer look at what parts of packaging design can impact neurodivergent shoppers, including material feel, sounds, visual clutter and how these qualities might be adapted to make packaging more inclusive.
-
ArticleAmcor announces improved cleaning system for emptied paint cans
Amcor says it is enhancing its closed-loop recycled paint container initiative with an improved cleaning system for emptied paint cans, developed in partnership with waste paint re-engineering specialist Paint360.
-
ArticleWhat to expect at interpack 2026
With only one month to go until interpack 2026, we take stock of what to expect from this year’s programme – and from Packaging Europe, reporting live on the ground.
-
ArticleEgg-sploring the Easter packaging landscape in 2026
With Easter fast approaching, Packaging Europe takes a look at the packaging landscape this holiday season, from recycled and recyclable formats to creative campaigns; and weighs up the challenges, including high prices and increased waste.
-
ArticleIndustry reacts to new Packaging and Packaging Waste Regulation guidance
The European Commission’s new guidance document sets out to clarify elements of the Packaging and Packaging Waste Regulation, but what does the industry think? We consulted organizations and representatives to understand their views on the confirmed deadlines, rule exemptions and restrictions, logistical feasibilities, and remaining questions.