All Design articles
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ArticleNestlé updates Nesquik’s packaging and mascot in pursuit of a modern, digital rebrand
Nesquik is reimagining the role of its mascot in a partnership with FutureBrand to modernise its brand identity, aiming for relevance in the digital age and growth into new audience segments.
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The pack is back
In times of economic uncertainty, how do consumer and brand owner perceptions of packaging change? Christopher Schilperoort, MD at brand and packaging design agency bluemarlin, says that in tough times, packaging has an even bigger job to do.
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Morrama designs refillable lipstick cases, palettes, pots and pumps
Morrama has revealed its refillable packaging range, Maya, created in collaboration with Shanghai-based manufacturer PPK to serve as a response to excessive waste in makeup and personal care packaging.
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Morrama presents dispenser for KANKAN’s personal care cans
Morrama has designed a dispenser solution for KANKAN’s canned personal care products with the intention of minimising materials, waste, and packaging weight while improving user experience.
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Denomination designs ‘world’s first’ label-free wine packaging
The label is often the most distinctive part of a wine bottle, and Crate by Australian winery Fourth Wave Wines sets itself apart through the absence of any label at all. What is claimed as a first-of-its-kind label-less wine, takes a unique approach to sustainably for its high-quality, barrel-matured red wines.
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7UP reflects new branding in redesigned bottles and cans
In the first major overhaul of its branding in seven years, 7UP is redesigning its bottles and cans to coincide with the new, ‘comedic’ shift in its brand identity.
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How does the EU Circular Economy Package impact your packaging?
With the European Commission seeking to tackle a potential 19% increase in packaging waste by 2030, the EU Circular Economy Package is changing the way that packaging is produced in Europe. What implications does this have for industry players, and what can we expect going forward? Jenny Stanley, managing director and founder of Appetite Creative, tells us more.
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RecyClass updates Design for Recycling Guidelines and Recyclability Evaluation Protocols
RecyClass has updated its Design for Recycling Guidelines and Recyclability Evaluation Protocols in line with recent developments in packaging features and recycling technologies.
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Winners of WorldStar Awards 2023 announced by World Packaging Organisation
The World Packaging Organisation has announced the 228 winners of its WorldStar Awards 2023, including nominees under the new Gift Packaging, Digital Packaging, and Accessible Packaging categories.
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JBM Packaging unveils customisable paper pack featuring biodegradable film window made from renewable fibres
JBM Packaging has launched EcoView, a plastic-free, windowed paper pack which uses a clear biodegradable film made from wood and cotton-seed fibres.
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PepsiCo and Simonds Farsons Cisk reveal first redesign for Pepsi-Cola glass bottle portfolio in 27 years
PepsiCo has worked alongside Simonds Farsons Cisk plc, bottlers of the Pepsi-Cola portfolio since 1978, to create a bespoke single-serve glass bottle for its Pepsi-Cola, Pepsi Max, 7up, 7up Free, and Mirinda brands in the bottles’ first redesign since 1996.
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Unette Group pursues plastic reduction with resealable tubes for liquid and paste products
Unette Group has released its Tear n Tuck re-closable tubes in response to traditional screw cap tube solutions, said to reduce weight, cost, and environmental impact with an 80% decrease in plastic.
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Tim Hortons to trial fibre lids for hot beverages and replace single-use plastics with renewable materials
Tim Hortons is seeking to improve its packaging’s recyclability by trialling a fibre alternative to its single-use plastic hot beverage lids, amongst other transitions into renewable and recyclable packaging materials.
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Berry reduces weight of Milchwerke Schwaben dairy containers by 19%
Berry Superfos has redesigned its 1kg UniPack container, currently packaging Milchwerke Schwaben’s Weideglück brand of yoghurt- and milk-based desserts, to reduce its weight to 35g; this change is thought to improve its efficiency on the filling line and streamline its delivery.
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What brands can do to meet consumers’ expectations for sustainable packaging
As consumers become increasingly cautious about corporate greenwashing, how can businesses put their money where their mouth is and ensure that their packaging aligns with eco-friendly branding? Edward Holden, vice president of Business Development at Equator Design, gives us his answer.
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Shake ‘N Bake updates packaging in effort to save roughly ‘400 tonnes of plastic’ annually
Kraft Heinz household brand Shake ‘N Bake has announced the removal of the plastic ‘shaker’ bag from its products, and is encouraging customers to use a reusable container instead.
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Mars Wrigley rebrand Celebrations packaging
Mars Wrigley brand Celebrations has rebranded its
packaging in an effort to encourage consumers to view the confectionery as a choice all year round, not just at Christmas. -
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IBG and Loveseen collaborate on ‘98% plastic-free’ packaging design for false eyelash line
Innovative Beauty Group has partnered with cruelty-free false eyelash brand Loveseen to develop a new ‘stylish yet sustainable’ packaging design that claims to be around 98% plastic-free.
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Princes Group’s Branston Beans packaging undergoes redesign in collaboration with The Brand Nursery
Princes Food Group has worked together with The Brand Nursery to redesign the packaging of its Branston Beans brand to appeal to intergenerational consumers and stand out on supermarket shelves.
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How ensuring accessibility improves packaging for everyone
In this article, Howard Wright, executive creative and strategic director UK, IE & Australia at Equator Design, explores how inclusive design can be used to create packaging that not only meets the expectations of disabled customers but can also lead to a better product overall.
