All Beverages articles
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ArticleBehaviour change pilot including KFC, McDonald’s and Nestlé cuts litter by 16%
A pilot programme involving major brands such as KFC, Mars, McDonald’s and Nestlé - aiming to demonstrate how sustained behaviour change activity can improve physical conditions and people’s perceptions of their local area – has reported a 16% reduction in food and drink-related litter.
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ArticleReverse vending machines for plastic water bottles piloted at Wimbledon
Danone, Exchange for Change, and the All England Lawn Tennis Club piloted reverse vending machines for evian water bottles at the Wimbledon Championship Qualifying Competition – testing their logistics ahead of the UK’s deposit return scheme rollout in 2027.
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ArticleCoffee roaster pilots reusable plastic buckets from Jokey and circolution
Jokey and circolution are working alongside Kaffee Braun to pilot reusable polypropylene buckets for industrial applications – designed to be stacked, reused in high circulation volumes, and recycled at end-of-life.
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ArticleFunding for Wayout’s drinking water infrastructure set to tackle plastic waste
Wayout has successfully closed an oversubscribed Series A extension, set to support the deployment of its distributed drinking water infrastructure and tackle single-use plastic waste.
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ArticleEU Commission publishes recycled content calculation for single-use PET bottles
The European Commission has published a methodology to calculate, verify, and report chemically recycled content in single-use PET beverage bottles – intending to level the playing field and ensure investment security for the plastics recycling sector.
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ArticleFedrigoni Self-Adhesives introduces permanent wash-off adhesive
Fedrigoni Self-Adhesives has revealed its SH6020-W PLUS adhesive with permanent and wash-off performance, designed for the wine and spirits industry and aiming to support bottle reuse and glass recycling processes.
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ArticleBiodegradable, recyclable biofoam protects Game of Thrones-themed whisky set
Kyrö Distillery Company’s limited-edition whisky tasting set, a collaboration with HBO’s Game of Thrones, uses Woamy’s biodegradable and recyclable biofoam to protect its sample bottles and glassware.
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ArticleWhy brands are integrating sustainability into other business operations
Why are so many big brands integrating their sustainability roles into other business operations – and what does that mean for packaging initiatives going forward?
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ArticleCompass Group and Cauli expand reusable smart food and drink system
Compass Group UK & Ireland has announced it is expanding the deployment of Cauli’s technology-based reusable food and drink system, with each piece of packaging said to be reusable up to 400 times.
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ArticleHow does Download Festival handle its packaging waste?
Summer is often the height of festival season, and with thousands of people set to descend on various sites around the globe, it also brings attention to how festivals are handling their packaging waste. In this article, we examine how the recent Download Festival in the UK utilized recycling incentives, reusable water bottles and aimed to reduce single-use plastic across the event.
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ArticleIs Heineken and Heinz’s beer and ketchup six-pack inspired or impractical?
Heineken and Heinz are catering to World Cup celebrations with a six-pack containing five beer bottles and one ketchup bottle. Is it marketing gold or an impractical gimmick? We consult marketing experts, social media, and Packaging Europe’s own content team in search of an answer.
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ArticleAn inside look at the new Aperol bottle
Campari recently launched a refreshed design for its iconic Aperol bottle. In a recent conversation with Design Bridge and Partners Amsterdam, the design agency that created the new pack, we discussed the key features of the new bottle, Campari’s motivations behind updating such a well-known product, and how they aimed to balance heritage with a modern look-and-feel.
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ArticleRecycled cans at FIFA World Cup worth around £28.5 million, says WRAP
The Waste and Resources Action Programme (WRAP) states that the UK will consume an estimated 2 billion canned drinks during the FIFA World Cup 2026, according to Recycle Now and Every Can Counts, with a market value of around £28.5 million as recycling - enough to pay the transfer fees of some of the event’s top players.
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ArticleKFC to refresh branding across UK and Ireland
KFC has unveiled re-designed branding for its UK and Ireland markets accompanying its new Tenders and sauce options, aiming to give consumers more freedom to ‘mix, match and personalize’ their meals.
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ArticleDiving deeper into the EU's latest guidance on the PPWR
On 5 June, the European Commission published a Commission Notice providing further clarity about the Packaging and Packaging Waste Regulation in practice.
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ArticleNew Coca-Cola cans offer football fans the chance to win a World Cup ball
Coca-Cola Canada is selling limited-edition cans inspired by the FIFA World Cup 2026, through which football fans can enter a sweepstakes to win one of five real footballs used in the tournament.
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ArticleLavazza introduces capsule-free coffee tabs to American market
Lavazza North America has brought Tablì – a single-serve coffee tab with no capsule, individual wrapping or coating – to consumers in the United States.
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ArticleMoulded fibre packaging manufactured from non-wood biomass like fallen leaves
Z1RO is converting fallen leaves, hemp hurds and other non-wood biomass into moulded fibre packaging – aiming to combine functional performance with a ‘premium’ tactile experience.
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ArticleSwedish DRS certified by RecyClass for food-safe, traceable PET bottle sorting
Sweden’s Returpack/Pantamera has become the first deposit return system in Europe to receive RecyClass certification for its PET bottle sorting process, verifying that the recycled plastic is food-safe and meets EU traceability requirements.
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ArticleDutch companies conclude compostable coffee capsule project
The Clean Cups project, aiming to develop a home-compostable coffee capsule for Nespresso systems, has officially been completed – but is not expected to be commercialized due to market and regulatory conditions.