O-I, the world's largest manufacturer of glass containers, has designed an innovative bottle that allows a more precise pouring of beer. This is particularly important for premium products in the area of craft and gourmet beers.
The unusual feature of the bottle is the asymmetrically shaped neck. On one side, the slender neck has a diagonal connection between bottle body and bottle opening. Depending on the rotation and angle of the bottle, the pourer can influence the way the beer runs into the glass.
This innovation was developed by O-I and is now used by breweries in South America. Two beer brands from Paraná in Brazil, "Von Borstel" from Londrina and "Bodebrown" from Curitiba, offer their customers a more precise pouring and thus a special serving experience with this bottle. In Europe, O-I is exploring the market potential and investigating whether the European brewers might be interested in using MyPour to create a point of difference for their own brands.
"This feature is especially interesting for microbreweries and niche suppliers. We know that craft and gourmet beer customers have a special relation with the beverage and what we proposed was to expand even further this experience, recreating the act of serving, through the MyPour bottle shape," explains Steffi Lenz, Innovation Project Manager at O-I.
The breweries which already use MyPour are convinced of the added value. For Marcus von Bortsel, owner of Von Bortstel brewery, the new container is a competitive differentiator because it highlights the product in retail and enhances the customer relationship with the brand. "We strongly believe in packaging power to show customers the product profile, and Artesanal 500 reinforces our dashing and innovative character," says Samuel Cavalcanti, founder of the Bodebrown brand.