Tim Sykes
ArticleIs the iconic Pringles can still the biggest ‘recycling villain’?
All the way back in 2017, the UK Recycling Association CEO branded the old-school Pringles can the “number one recycling villain”. What has changed since then?
ArticleAll 27 EU member states have missed their recycling targets – what happens next?
The European Commission claims that all 27 EU countries have failed to achieve a number of collection and recycling targets, and is set to launch infringement procedures as a result. What does all of this mean in practice? Tim Sykes, Packaging Europe’s brand director, tells us more.
ArticleWhy are so many brand owners set to miss their packaging sustainability targets?
In recent weeks, Unilever, PepsiCo and Colgate-Palmolive have all announced that they will fail to meet longstanding packaging sustainability goals. What is behind this trend? Tim Sykes, Packaging Europe’s brand director, tells us more.