Tim Sykes

Tim Sykes

  • ozempic
    Article

    Could this change the packaging industry forever?

    2025-07-01T08:51:00

    Weight-loss drugs like Ozempic have rapidly switched from diabetes therapy to mass-market weight control, shrinking appetites – and sales volumes. As more people start to take GLP-1 drugs, eating and consumption habits will change, and the ripple effects on the packaging industry could be seismic.

  • us-flag
    Article

    Is this the end of the US Plastics Pact?

    2025-06-09T08:46:00

    Mondelēz, Mars, Nestlé, L’Oréal USA, and Walmart are among the big brands suspected of leaving the U.S. Plastics Pact in the past few weeks. What does this mean in practical terms? Tim Sykes, Packaging Europe’s brand director, investigates. 

  • 23-SP-podcast
    Podcast

    Sustainability perspectives: Rethinking Fibre-based Solutions

    2025-05-22T09:26:00

    Sameer Singla, CEO of Archroma Packaging Technologies, discusses how innovation in chemistry can extend the properties of fibre-based packaging while retaining recyclability - and the strategic keys to realize this business opportunity.

  • euflaggg
    Article

    What can other countries learn from the PPWR?

    2025-05-20T10:38:00

    For all the criticisms levied at the PPWR in its current form, the UK could learn a thing or two from its ambitious and collaborative effort to get things moving.

  • 32-PE-podcast
    Podcast

    HolyGrail from 2.0 to 2030

    2025-03-20T12:48:00

    The final industrial scale tests of HolyGrail 2.0, the groundbreaking collaboration to investigate the impact of digital watermarking in improving efficiency of recycling, are completed. While the final results are being processed, we look back on the progress made by the project and ask what comes next, as the advanced sorting platform embraces its decisive third stage: HolyGrail 2030. 

  • Joshua_Statie744
    Article

    Driving packaging sustainability forward in 2025

    2024-12-18T09:53:00

    Unfortunately, my wrap-up of 2024 is not an especially cheerful one. Just as we close out the year with little to no significant progress made at COP29 or INC-5, we enter a new one under various governmental powers for whom sustainability is not a priority.

  • pringles
    Article

    Is the iconic Pringles can still the biggest ‘recycling villain’?

    2024-09-24T08:53:00

    All the way back in 2017, the UK Recycling Association CEO branded the old-school Pringles can the “number one recycling villain”. What has changed since then?

  • euflag
    Article

    All 27 EU member states have missed their recycling targets – what happens next?

    2024-08-06T08:41:00

    The European Commission claims that all 27 EU countries have failed to achieve a number of collection and recycling targets, and is set to launch infringement procedures as a result. What does all of this mean in practice? Tim Sykes, Packaging Europe’s brand director, tells us more.

  • pepsi
    Article

    Why are so many brand owners set to miss their packaging sustainability targets?

    2024-07-04T08:55:00

    In recent weeks, Unilever, PepsiCo and Colgate-Palmolive have all announced that they will fail to meet longstanding packaging sustainability goals. What is behind this trend? Tim Sykes, Packaging Europe’s brand director, tells us more.