All Design articles – Page 17
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ArticleReducing the pain of e-commerce returns
Gavin Mounce, e-commerce design manager at DS Smith, explores the different types of returns, why they often are such a problem for e-commerce retailers, and what companies can do to tackle them.
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ArticlePepsiCo doubles down on climate goals, pledges net-zero emissions by 2040
PepsiCo today announced plans to more than double its science-based climate goal, targeting an absolute reduction of greenhouse gas (GHG) emissions across its value chain by more than 40% by 2030.
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ArticleLofoten Arctic Water launches in aluminium bottles from Ball
Lofoten Arctic Water, a natural premium water from Norway's Lofoten Islands, is launching in a new range of aluminium bottles made by Ball Corporation.
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ArticleUnpacking the key design trends of 2020 – Part 1: Echo
In the first installment of a two-part series, we talk with Andrew Capper, co-founder and creative director of brand design agency Echo, to unpack some of the key lessons learned from a pivotal year for the industry.
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PodcastPodcast: Trademarks in packaging
Competition around new packaging formats and pack designs can be fierce in the packaging world. But when does it make sense to protect these by trademark, and what are the challenges along the way?
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ArticleBen & Jerry’s goes paper-based with packaging for new on-stick ice cream
Unilever’s Ben & Jerry’s property is set to package the brand-new on-stick version of its Cookie Dough product in a recyclable, paper-based wrapper.
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ArticleEvian and Virgil Abloh collaborate on new bottle design made from rPET
Evian has today revealed its latest design by Virgil Abloh, CEO of fashion label Off-White and artistic director at Louis Vuitton.
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ArticleBudweiser marks record-breaking Messi goal with limited-edition bottle series
AB InBev has celebrated Lionel Messi’s record-breaking 644th goal for Barcelona – the most goals for a single club in the history of professional football – with a limited run of 644 Budweiser bottles.
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ArticlePersonalization in packaging: Barilla launches ‘Dedicato a Te’
Launched on 16 November, Barilla Group’s 'Dedicato a Te' (‘Dedicated to You’) is an Italian e-commerce platform which offers the personalization of the brands Mulino Bianco and Pan di Stelle.
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ArticleLeading names in consumer goods commit to new sustainable design principles
A newly-formed group comprising leading companies including Procter & Gamble, Mondelēz, Unilever, SIG, Tetra Pak, and Amcor has committed to a new set of design principles with the aim of improving the recyclability of plastic packaging.
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ArticleLooking ahead to 2021: Design trends
Next up in our series of brief glimpses ahead to 2021, we take a look at some of the ongoing trends we will be seeing in packaging design.
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ArticlePB Creative brings gaming into play for Axe this Christmas
In a shift away from conventional gifting design, PB Creative has honed in on gaming as the latest ‘hook’ for Unilever’s Axe gift packs this Christmas.
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ArticleWilkins adds sparkle to Marks & Spencer snow globe liqueurs
UK-based packaging manufacturer Wilkins Group has developed a new light-up label for Marks & Spencer’s gold-leaf-infused Christmas liqueurs.
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ArticleBringing Dia de los Muertos to life with augmented reality
Cerveza Victoria has launched a marketing campaign featuring a new augmented reality activation designed to generate social media engagement and to celebrate this year’s Dia de Los Muertos Holiday on November 2nd.
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ArticleThe power of a millimetre in packaging design
Sustainability is a critical topic and a key priority for everyone, but how much difference can small changes to packaging design make?
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ArticleKellogg’s trials Coco Pops boxes designed for the blind
To mark World Sight Day, Kellogg’s is today launching Coco Pops boxes for blind and partially sighted people as a trial in almost 60 Co-op stores across the UK.
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Article2020 Pentawards winners announced - celebrating the power of design
Sustainable luxury takes centre stage at his year's Pentawards with Air Co's packaging for "first carbon negative vodka brand".
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ArticleArdagh Group delivers returnable bottle for fritz-kola
Ardagh Group has worked closely with fritz-kola to produce a new long-neck 200ml flint bottle for its cola brand, created for the hospitality industry.
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ArticleSustainability, unboxing and more - German Packaging Award Gold winners presented
From compostable to recyclable, a tethering solution, transport efficiency and flexible filling - we take a look at the Gold Award winners of the German Packaging Award 2020.
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ArticlePerrier and Takashi Murakami collaborate on limited-edition glass bottles
Perrier has announced PERRIER x MURAKAMI, a new collaboration with renowned artist Takashi Murakami, inspired by the pop and colourful universe of the artist and the spirit of Perrier.