An introduction to chaos packaging
Chaos packaging is the art of putting everyday, familiar products in surprise formats. For example, gin packaged in an engine oil bottle, or water in a beer can. What’s behind this growing trend? Tey Bannerman of McKinsey Design and Lisa Cain of Smurfit Westrock take a closer look.
ALREADY A REGISTERED USER? SIGN IN now
Subscribe (for free) to read this article
Become a subscriber to read this story, as well as other exclusive articles and interviews. The process is entirely free and takes no time at all.