All Design articles – Page 12
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ArticleColour-changing Christmas can designed for Corona by Talia Coles
Celebrity fashion designer Talia Coles has spearheaded a redesign of the Corona Extra beer can with Feliz Navi-Drip, featuring limited-edition packaging and the chance to win matching robes.
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ArticleNew packaging for own-brand Asda pet food reflects bond between consumers and their pets
Asda has collaborated with STORMBRANDS to update its own-label pet food packaging with a ‘bold, playful look and feel’ designed to tap into consumers’ affection for their pets and increase their faith in own-brand options.
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ArticleOnline tool from PreZero evaluates and optimizes sustainable packaging designs
PreZero’s new online tool, PreZero SPOT, has been designed to help packaging manufacturers and distributors save resources, cut down on packaging waste, and optimize their sustainable packaging designs by evaluating their own product portfolios.
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ArticleNew Colgate brand system unites physical and digital to promote oral care for children
Colgate seeks to enhance its multiplatform educational materials and appeal to children and parents alike with an integrated brand system designed by Bluemarlin.
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ArticleAbsolut launches limited-edition bottle in collaboration with Olly Alexander
Absolut is launching a limited-edition bottle, Absolut Mosaik, designed by British singer, songwriter, actor and social activist for inclusivity, Olly Alexander.
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ArticleSmurfit Kappa’s new lattice box aims to solve crucial tomato packaging problem
Smurfit Kappa and Isle of Wight Tomatoes have collaborated to create a new box that aims to keep tomatoes in perfect condition, while also displaying a bold new brand design.
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ArticlePentawards 2023 uplifts interactive packaging and on-pack recyclability messaging
The winners of Pentawards 2023 were announced at a Gala Ceremony at Magazine London on 10th November, with recurring features including pro-recycling messaging implemented into the packaging design and the prioritization of interactivity and sustainability in the unboxing process.
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ArticleHow Versuni is aiming to transition to fully recycled and recyclable packaging
Versuni, the company previously known as Philips Domestic Appliances, recently made a pledge to transition to entirely recycled and fully recyclable paper packaging, with the goal of phasing out all single-use plastic components within a four-year timeframe. How is it aiming to achieve this objective? Calum Armstrong, Versuni’s Head of Design, let us know more.
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ArticleMaking pack design ‘fly’ abroad
Designing packaging for home and international markets requires very different approaches. There’s more to it than translating the words on-pack if you want to make a genuine connection with global audiences, says Andrew Eyles, co-founder and CEO of brand agency bluemarlin.
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ArticleNew PlayStation controller for disabled gamers to come in ‘accessible’ box
PlayStation has developed new packaging for its customizable PS5 controller kit for players with disabilities, designed to be openable with one hand.
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ArticleTilda unveils bold design for limited-edition rice tins
Tilda is launching a limited-edition, intricately designed tin in collaboration with British Indian artist, Natasha Kumar.
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ArticleNew packaging design and visual identity developed for PizzaExpress by BRANDON
BRANDON has developed a new retail brand identity for PizzaExpress’ chilled pizza portfolio – featuring a new packaging design, brand architecture, and masterbrand identity – to build upon the range of occasions on which its products are eaten.
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ArticleMcKinsey on how packaging can help the industry, consumers—and the environment
McKinsey believes that “skinny design”—using less materials in packaging, choosing different materials, or rethinking the package shape—is a rare case of a win-win-win practice with benefits for business, the environment, and the consumer. In this article, three experts from McKinsey – partners Dave Fedewa and Benedict Sheppard, and design director Lea Kobeli – tell us more.
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ArticleFlora matches packaging design across plant-based spread range
Flora has unified its brand identity to reflect its commitment to protecting people and the planet with its plant-based alternative to dairy butter.
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ArticleHow does neuroscience affect consumer behaviour?
This article, written by neuromarketing expert Francesco Pinci, explores the dynamic interplay between packaging aesthetics, sustainability, and consumer behavior, offering insights into the intricate relationship that binds them.
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ArticleTropicana rebrand targets both parents and kids with ‘cool’ design and on-pack health claims
STORMBRANDS has developed a new packaging system and updated the branding for Tropicana’s Kids Smoothies range, intending to appeal to both children and parents.
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ArticleCould embracing eco-labels be a game-changer for the industry?
Scientific studies investigating consumers’ sustainable purchasing behaviours have found that the availability of eco-labels on food packaging influences consumers’ attitudes and behaviours towards more sustainable consumption and recycling. Why then do so few brands and retailers use them? Dr. Igor Popovic, Vice President of Global Sales and Commercial Excellence at Huhtamaki, lets us know more.
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PodcastStay disruptive: A close-up look at packaging and brand design
The landscape of packaging and brand packaging design has changed remarkably over the last decades. Industry stalwarts David Hodgson and Andrew Eyles, co-founders of bluemarlin brand acceleration agency share their insights on how the industry has transformed, discuss what makes this such an exciting industry to be in and take a glimpse at future developments with Elisabeth Skoda.
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ArticleMetal overcap from Eviosys sets its sights on ‘infinitely recyclable’, 100% metal food tins
Eviosys has revealed Horizon, a lightweight, ultra-shallow metal overcap for tins – designed to phase out plastic alternatives and facilitate infinite recycling.
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ArticleRefillable eco-homecare range from Kit & Kin harmonizes branding with babycare line
Kit & Kin has produced a new range of plant-based eco-cleaning products – stored in refillable bottles with refill pouches that can be returned for recycling – and ensured consistent branding with its mother and baby products in collaboration with B&B. Kit & Kin’s twelve products ...