All Design articles – Page 13
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ArticleOctagonal kraft container with PET lid introduced by H-Pack for premium foods
In a reported ‘industry first’, H-Pack has developed standalone, premium containers made of kraft paper with accompanying PET lids, gearing them towards high-end hot and cold foods.
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ArticleThe secret to success for refill and reuse packaging
Refill and reuse projects generate plenty of media hype, and significant investment from major brand owners and retailers, but consumer uptake remains comparatively low. Could a solution to this issue be staring us in the face? In this article, David Knies, an innovation and growth strategy expert at PA Consulting, and Matt Millington, a design strategy expert at PA Consulting, argue that making packaging designs more beautiful could significantly boost consumer buy-in.
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ArticlePackaging in Pride Month: allyship versus ‘rainbow-washing’
Consumers may notice a rise in LGBTQ+ themed packaging designs in June – coinciding with Pride Month, which commemorates the Stonewall riots for gay liberation in 1969. Some consider gestures like these a sign of support and a benchmark for increasing acceptance; others condemn it as companies exploiting a social movement for their own profit. Is there any way they can utilize packaging as a force for good? Emma Liggins weighs up the options.
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ArticleThe key to packaging design success in the e-commerce era
What is the ‘digital shelf’ and how can brands optimise their approach to take advantage of the opportunities it offers? In this insightful article, Howard Wright, Executive Creative and Strategy Director, at Equator, delves into the art of commanding attention in the e-commerce space, where the stakes are high, and the competition is fierce.
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ArticleThe Brief: re-branding in packaging
In this edition of The Brief, we look at re-branding in packaging: why and when companies choose to re-brand, the aims of re-branding, and how it can impact the consumer.
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ArticleB&B studio partners with Wilkinson Sword to rebrand its shaving portfolio
Creative agency B&B studio has teamed up with Wilkinson Sword to rebrand and restructure its shaving and grooming portfolio – a move anticipated to differentiate the products from others of their kind on the market.
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ArticleLarge container draws attention to travel-sized cosmetics in bid for less waste
Hongik University student and industrial designer Seokoo Yeo has developed Carry On, a solution expected to help consumers remember their travel-sized cosmetics and prevent both packaging and product waste.
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ArticlePringles announces first bagged snack in over 15 years
Food brand Kellanova has revealed that Pringles is launching its first bagged snack in 15 years, Pringles Mingles.
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ArticleGender-based marketing: how brands can connect with female consumers without enforcing stereotypes
In an era where the lines between gender identities blur and the call for inclusivity grows louder, brands are standing at a crossroads. How can they connect effectively with female consumers in a way that respects their individuality without falling into the trap of outdated stereotypes? Lejla Kurić, Design Director at Equator Design, tells us more.
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ArticleUkraine – from the front to the competition
Packaging has played a significant role in Ukraine’s resistance against invading Russian forces. Veronika Khalaydzhi, PhD, president of the Club Packagers of Ukraine, runs us through the contributions of two Ukrainian Packing Star 2024 winners – a polymer resource pouch and tin label design for military foods.
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Articlehubergroup shares insights on food, printed, and recyclable packaging inks
At drupa 2024, hubergroup Germany will present its water-based and food-contact packaging inks on three stands; and deliver four presentations regarding flexible, food, and recyclable packaging solutions, as well as digital colour communication.
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ArticlePaper insert from BOTTA EcoPackaging to protect premium goods in transit
BOTTA EcoPackaging has designed a replacement for traditional foam inserts with its Patented Eco-Paper Watch Holder, utilizing FSC-certified soft paper pads to protect premium products during transportation.
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ArticleNestlé reveals light-blocking, recyclable shrink sleeve label for milk drinks
Nestlé has applied a new, recyclable shrink sleeve label with light-blocking print technology to its ready-to-drink Nesquik portfolio, aiming to help consumers recycle 4,500 metric tons of PET every year while maintaining product quality.
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ArticleHow P&G packaging seeks to lower its own – and others’ – environmental footprints
Aiming to reduce the environmental footprints of its own operations, its consumers, and the sectors it participates in, P&G has unveiled purification technology for recycled polypropylene, redesigned its packaging for various products, and more.
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ArticleCoca-Cola rolls out smartwater in twelve-ounce aluminium cans
The Coca-Cola Company’s Glacéau smartwater brand is releasing 12-oz. aluminium cans with a new visual design, aspiring to tap into consumers’ environmental concerns while ensuring convenient consumption in the spring and summer months.
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ArticleRecyclable mono-polypropylene pouch revealed by Capri Sun
Capri Sun Group has unveiled a recyclable, mono-polypropylene drinks pouch, expected to reduce CO2 emissions by 25% compared to its previous design and support the brand’s mission to adopt fully recyclable packaging.
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ArticleAdnams marks anniversary with refreshed bottles, cans, casks and kegs
In honour of its 150th anniversary, Adnams has redesigned its core range of kegs, casks, bottles, and cans in collaboration with CookChick and artist Vanessa Sorboen, with two new brews included in the new lineup.
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ArticleBaileys to offer lighter aluminium bottles at international airports
70cl aluminium bottles of Diageo’s Baileys Original Irish Cream liqueur – said to be five times lighter than the glass alternative and facilitate a 44% carbon reduction – will soon be available to international travellers at select airports.
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ArticleTotalEnergies Corbion and Sansu target label-free, 100% PLA water bottle
Sansu and TotalEnergies Corbion have agreed to produce a 100% Luminy PLA bioplastic bottle with an embossed label in hopes of simplifying the recycling process and driving the adoption of recycled PLA as a feedstock.
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ArticleFlat, lightweight rPET wine bottles revealed by Aldi and Packamama
Aldi and Packamama have produced ‘flat’ wine bottles made entirely from recycled PET, said to be almost seven times lighter than glass alternatives and streamline both transportation and storage.