All Design articles – Page 13
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ArticleLooking ahead to 2021: Design trends
Next up in our series of brief glimpses ahead to 2021, we take a look at some of the ongoing trends we will be seeing in packaging design.
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ArticlePB Creative brings gaming into play for Axe this Christmas
In a shift away from conventional gifting design, PB Creative has honed in on gaming as the latest ‘hook’ for Unilever’s Axe gift packs this Christmas.
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ArticleWilkins adds sparkle to Marks & Spencer snow globe liqueurs
UK-based packaging manufacturer Wilkins Group has developed a new light-up label for Marks & Spencer’s gold-leaf-infused Christmas liqueurs.
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ArticleBringing Dia de los Muertos to life with augmented reality
Cerveza Victoria has launched a marketing campaign featuring a new augmented reality activation designed to generate social media engagement and to celebrate this year’s Dia de Los Muertos Holiday on November 2nd.
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ArticleThe power of a millimetre in packaging design
Sustainability is a critical topic and a key priority for everyone, but how much difference can small changes to packaging design make?
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ArticleKellogg’s trials Coco Pops boxes designed for the blind
To mark World Sight Day, Kellogg’s is today launching Coco Pops boxes for blind and partially sighted people as a trial in almost 60 Co-op stores across the UK.
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Article2020 Pentawards winners announced - celebrating the power of design
Sustainable luxury takes centre stage at his year's Pentawards with Air Co's packaging for "first carbon negative vodka brand".
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ArticleArdagh Group delivers returnable bottle for fritz-kola
Ardagh Group has worked closely with fritz-kola to produce a new long-neck 200ml flint bottle for its cola brand, created for the hospitality industry.
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ArticleSustainability, unboxing and more - German Packaging Award Gold winners presented
From compostable to recyclable, a tethering solution, transport efficiency and flexible filling - we take a look at the Gold Award winners of the German Packaging Award 2020.
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ArticlePerrier and Takashi Murakami collaborate on limited-edition glass bottles
Perrier has announced PERRIER x MURAKAMI, a new collaboration with renowned artist Takashi Murakami, inspired by the pop and colourful universe of the artist and the spirit of Perrier.
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ArticleDesign for Change Series 6 - Nomad
The sixth and final part of this series looks to provide a practical and effective packaging design solution for on-the-go wine, offering a range of beverages inspired by consumers' thirst for experiences over things.
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PodcastPodcast: Changing perceptions of packaging in turbulent times
As COVID-19 is changing the way all of us live our lives, Elisabeth Skoda talks to James Harmer, planning & innovation strategy leader at Cambridge Design Partnership about changing perceptions of consumer packaged goods.
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ArticleDesign for Change Series 5 - Chocooatl
Part five in Anthem's series looks at a new category of flavoured milk for adults, that uses more complex taste profiles and innovative structural packaging design to offer a grown-up and indulgent beverage.
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ArticleCarlsberg reconnects Hamburg’s most iconic beer with its hometown
Design Bridge London has shared details of its work rebranding Carlsberg’s iconic Hamburg beer brand Holsten.
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ArticleRB's design lead on successful packaging design in the digital age
We spoke with RB’s design lead, Jos Harrison, to unpack his thoughts on brand experience, successful collaboration, and consumer interaction.
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ArticleDesign for Change Series 4 - Ever Bean
Part four in this series looks at how a unique ingredient packaging design layout can champion the humble bean in support of healthier food snacking alternatives.
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ArticleWhat is the key to successful packaging design?
Fin Slater caught up with Shaun Bowen, creative partner at B&B studio, to discuss the difference between original and redesign projects, the future of packaging design, and the effect of coronavirus on the creative industry.
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ArticleDesign for Change Series 2 - Color Me Up
Anthem Worldwide has been exploring how packaging design can be used to help influence positive change. Part 2 in the series looks to shake up the sea of sameness packaging design in the home hair colouring aisle
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ArticleDesign for Change Series 1 - Be
Inspired by the opportunities to think and behave differently, Anthem Worldwide has been exploring how packaging design can be used to help influence positive change. Part 1 in a series of 6 reimagines packaging for tea light candles.
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ArticleRB reveals new design for Air Wick Freshmatic
RB has launched its newly-designed Air Wick Freshmatic automatic spray, with a total shipping weight that is now 28.9% lighter.