Credit: John Lewis
Among Nestlé’s confectionary lineup for Christmas 2024 are personalized gift pouches and limited-edition packaging designs, including a Quality Street tin and a Christmas cracker – and John Lewis is offering refills to consumers with pre-bought tins.
Quality Street’s Coffee Creme flavour – a coffee-flavoured fondant coated in dark chocolate – will be available at John Lewis and Waitrose stores throughout the holiday season. Consumers have the option to buy the chocolates in a limited-edition Christmas cracker-shaped box (in-store only).
Alternatively, consumers can access the chocolates through pick-and-mix stations. They can either bring their own tins purchased from John Lewis, or buy a special edition Quality Street tin inspired by the brand’s ‘hometown’ in Halifax.
“Quality Street has been part of Christmas traditions for 88 years and this year’s beautiful Quality Street tin design really highlights that,” says Quality Street’s senior brand manager Jemma Handley. “It takes inspiration from the brand’s Halifax heritage, where the sweets are still manufactured today.”
Personalized pouches will also hit the shelves, displaying a selection of on-pack phrases: ‘Quality Christmas’, ‘Let’s Party Street’, ‘Quality Night In’, ‘No. 1 Street’, and ‘You’re my fave Street’.
Other offerings include advent calendars for Nestlé’s Milkybar and KitKat brands; selection boxes for KitKat and an assortment of Nestlé’s white chocolates; and pouches for Quality Street Mixed Creme and Golden Selection ranges, the Matchmakers Hazelnut range, and the After Eight Winter Fondant and Mint Collection bags.
The Aero Orange Bubbles Sharing Pouch, the Smarties Elf Treats Giant Tube, and Milkybar Fairy Lights bar are also on offer.
The announcement comes after Nestlé trialled a ‘first-of-its-kind’ paper Quality Street tub in selected Tesco supermarkets. Over 200,000 of the tubs, which can be thrown into household recycling once empty, are expected to go on sale this holiday season.
For Christmas 2022, Robinson Packaging and Holdsworth Chocolates designed seasonal packaging for John Lewis’ Christmas confectionery range. The rigid boxes, sleeves, and treat bags were all designed to be 100% recyclable.
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