All Design articles – Page 16
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ArticlePB Creative brings gaming into play for Axe this Christmas
In a shift away from conventional gifting design, PB Creative has honed in on gaming as the latest ‘hook’ for Unilever’s Axe gift packs this Christmas.
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ArticleWilkins adds sparkle to Marks & Spencer snow globe liqueurs
UK-based packaging manufacturer Wilkins Group has developed a new light-up label for Marks & Spencer’s gold-leaf-infused Christmas liqueurs.
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ArticleBringing Dia de los Muertos to life with augmented reality
Cerveza Victoria has launched a marketing campaign featuring a new augmented reality activation designed to generate social media engagement and to celebrate this year’s Dia de Los Muertos Holiday on November 2nd.
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ArticleThe power of a millimetre in packaging design
Sustainability is a critical topic and a key priority for everyone, but how much difference can small changes to packaging design make?
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ArticleKellogg’s trials Coco Pops boxes designed for the blind
To mark World Sight Day, Kellogg’s is today launching Coco Pops boxes for blind and partially sighted people as a trial in almost 60 Co-op stores across the UK.
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Article2020 Pentawards winners announced - celebrating the power of design
Sustainable luxury takes centre stage at his year's Pentawards with Air Co's packaging for "first carbon negative vodka brand".
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ArticleArdagh Group delivers returnable bottle for fritz-kola
Ardagh Group has worked closely with fritz-kola to produce a new long-neck 200ml flint bottle for its cola brand, created for the hospitality industry.
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ArticleSustainability, unboxing and more - German Packaging Award Gold winners presented
From compostable to recyclable, a tethering solution, transport efficiency and flexible filling - we take a look at the Gold Award winners of the German Packaging Award 2020.
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ArticlePerrier and Takashi Murakami collaborate on limited-edition glass bottles
Perrier has announced PERRIER x MURAKAMI, a new collaboration with renowned artist Takashi Murakami, inspired by the pop and colourful universe of the artist and the spirit of Perrier.
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ArticleDesign for Change Series 6 - Nomad
The sixth and final part of this series looks to provide a practical and effective packaging design solution for on-the-go wine, offering a range of beverages inspired by consumers' thirst for experiences over things.
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PodcastPodcast: Changing perceptions of packaging in turbulent times
As COVID-19 is changing the way all of us live our lives, Elisabeth Skoda talks to James Harmer, planning & innovation strategy leader at Cambridge Design Partnership about changing perceptions of consumer packaged goods.
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ArticleDesign for Change Series 5 - Chocooatl
Part five in Anthem's series looks at a new category of flavoured milk for adults, that uses more complex taste profiles and innovative structural packaging design to offer a grown-up and indulgent beverage.
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ArticleCarlsberg reconnects Hamburg’s most iconic beer with its hometown
Design Bridge London has shared details of its work rebranding Carlsberg’s iconic Hamburg beer brand Holsten.
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ArticleRB's design lead on successful packaging design in the digital age
We spoke with RB’s design lead, Jos Harrison, to unpack his thoughts on brand experience, successful collaboration, and consumer interaction.
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ArticleDesign for Change Series 4 - Ever Bean
Part four in this series looks at how a unique ingredient packaging design layout can champion the humble bean in support of healthier food snacking alternatives.
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ArticleWhat is the key to successful packaging design?
Fin Slater caught up with Shaun Bowen, creative partner at B&B studio, to discuss the difference between original and redesign projects, the future of packaging design, and the effect of coronavirus on the creative industry.
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ArticleDesign for Change Series 2 - Color Me Up
Anthem Worldwide has been exploring how packaging design can be used to help influence positive change. Part 2 in the series looks to shake up the sea of sameness packaging design in the home hair colouring aisle
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ArticleDesign for Change Series 1 - Be
Inspired by the opportunities to think and behave differently, Anthem Worldwide has been exploring how packaging design can be used to help influence positive change. Part 1 in a series of 6 reimagines packaging for tea light candles.
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ArticleRB reveals new design for Air Wick Freshmatic
RB has launched its newly-designed Air Wick Freshmatic automatic spray, with a total shipping weight that is now 28.9% lighter.
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ArticlePB Creative redesigns Signal's White Now range
London based brand design agency PB Creative has continued its partnership with FMCG brand owner Unilever to redesign Signal’s premium teeth whitening oral care range WHITE NOW for the European market.