Why do so many consumers hate tethered bottle caps? Despite their role in ensuring that plastic lids can be recycled properly, numerous viral social posts over the past year have branded them as uncomfortable, inconvenient, and frustrating. Why, and what can be done to improve their reputation? Emma Liggins finds out.
Want to keep reading? This article is exclusive to Packaging Europe subscribers – and the good news is, subscribing is completely free. As a subscriber, you’ll get instant access to in-depth insights like this, plus tailored content and updates based on your interests