All Design articles – Page 18
-
ArticleDesign for Change Series 6 - Nomad
The sixth and final part of this series looks to provide a practical and effective packaging design solution for on-the-go wine, offering a range of beverages inspired by consumers' thirst for experiences over things.
-
PodcastPodcast: Changing perceptions of packaging in turbulent times
As COVID-19 is changing the way all of us live our lives, Elisabeth Skoda talks to James Harmer, planning & innovation strategy leader at Cambridge Design Partnership about changing perceptions of consumer packaged goods.
-
ArticleDesign for Change Series 5 - Chocooatl
Part five in Anthem's series looks at a new category of flavoured milk for adults, that uses more complex taste profiles and innovative structural packaging design to offer a grown-up and indulgent beverage.
-
ArticleCarlsberg reconnects Hamburg’s most iconic beer with its hometown
Design Bridge London has shared details of its work rebranding Carlsberg’s iconic Hamburg beer brand Holsten.
-
ArticleRB's design lead on successful packaging design in the digital age
We spoke with RB’s design lead, Jos Harrison, to unpack his thoughts on brand experience, successful collaboration, and consumer interaction.
-
ArticleDesign for Change Series 4 - Ever Bean
Part four in this series looks at how a unique ingredient packaging design layout can champion the humble bean in support of healthier food snacking alternatives.
-
ArticleWhat is the key to successful packaging design?
Fin Slater caught up with Shaun Bowen, creative partner at B&B studio, to discuss the difference between original and redesign projects, the future of packaging design, and the effect of coronavirus on the creative industry.
-
ArticleDesign for Change Series 2 - Color Me Up
Anthem Worldwide has been exploring how packaging design can be used to help influence positive change. Part 2 in the series looks to shake up the sea of sameness packaging design in the home hair colouring aisle
-
ArticleDesign for Change Series 1 - Be
Inspired by the opportunities to think and behave differently, Anthem Worldwide has been exploring how packaging design can be used to help influence positive change. Part 1 in a series of 6 reimagines packaging for tea light candles.
-
ArticleRB reveals new design for Air Wick Freshmatic
RB has launched its newly-designed Air Wick Freshmatic automatic spray, with a total shipping weight that is now 28.9% lighter.
-
ArticlePB Creative redesigns Signal's White Now range
London based brand design agency PB Creative has continued its partnership with FMCG brand owner Unilever to redesign Signal’s premium teeth whitening oral care range WHITE NOW for the European market.
-
ArticleSmurfit Kappa survey findings highlight importance of sustainable packaging
A new survey from Smurfit Kappa has revealed the extent to which businesses are rethinking their products and packaging solutions in their efforts to tackle environmental waste.
-
ArticlePB Creative reinvents AXE fragrance platform for a new generation
The Axe (Lynx in the UK) brand team has continued its collaboration with strategic partner PB Creative to reinvent Axe’s premium fragrance platform across all markets.
-
ArticleKraft Heinz launches new premium cordial range with PB Creative
London based brand design agency PB Creative, has partnered with Kraft Heinz to develop a new premium tier for drinks cordial brand Karvan Cévitam.
-
ArticleWhat does COVID-19 mean for e-commerce packaging design?
The rise in e-commerce food and grocery sales means that packaging must adapt to withstand increased transportation, bolster hygiene, and look more appealing, says ULMA.
-
ArticleJägermeister launches #savethenight limited edition bottle design
For the first time in its history, Jägermeister will change the front label of its iconic bottle across countries and continents, with the aim of supporting nightlife communities during the COVID-19 crisis.
-
ArticleMethodology for plastic packaging recyclability assessment published by RecyClass
The Brussels-based RecyClass initiative has unveiled a new “Recyclability Methodology” to give insights into the methods used to assess and certify the recyclability of plastic packaging.
-
ArticleLYNX Africa celebrates 25 years with limited edition design
Lynx is celebrating the 25th anniversary of its longest-running fragrance, Africa, with a new limited edition range designed by brand design agency PB Creative.
-
ArticleDesign Partners on keeping momentum
Libby Munford caught up with Raymond Crosbie, business development director at Design Partners, product design and innovation agency, to see how they are coping in these unprecedented times.
-
ArticleMaking packaging feel good
Textured coating solutions are increasingly enabling new dimensions in packaging design – and in turn, opening a world of branding possibilities.