All Design articles – Page 18
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ArticleSoup stands out in microwavable bottle
M&H Corby, a company of Berry Global has provided its custom-moulded bottles for Re:Nourish, from the prepared soups market.
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ArticleConnecting with consumers
Rob Hollands, managing director, UK, Anthem Worldwide creative agency, shares insights into augmented reality from a design perspective.
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ArticleAnthem: Designing modern heritage for Dutch icon Unox
Anthem has created a packaging design for Unilever's Unox – a new range of more premium Knaks. The range includes three variants (natural, lean and chicken) and has been launched in the Netherlands.
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ArticlePast the parameters of physical packaging
Smartphone users are gradually becoming familiarised with augmented reality, a readily available technology on the devices that we all carry as extensions of ourselves every day. What does this have to do with the packaging industry though?
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ArticleCroxsons’ new bespoke gin bottle in heavily populated market
Scottish distillery, Eden Mill, has enlisted leading glass packaging company, Croxsons, to design and create a bespoke glass bottle for their new range of craft gin liqueurs.
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ArticleWhat’s Holding Back Digitally Printed Packaging?
With growth of 10-15% it may sound provocative to suggest digital print in packaging isn't fulfilling expectations. But in private industry insiders confide mild disappointment. Tim Sykes explores barriers that may be holding back the digital tide.
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ArticleInnovations in pre-print: Creating seamless workflows
The world of pre-print has changed dramatically in the past decade. Today’s solutions can create a seamless workflow between packaging design, manufacturing and printing, as Victoria Hattersley discovered.
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ArticleNew bottle and brand platform for No.3 gin
No.3, a London Dry Gin, unveils a new, sophisticated expression of its bottle, as part of a wider campaign rooted in The Art of Perfection.
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ArticleCreating a laser marked wood look
Consumers today value creative packaging design. Particularly in the world of the cosmetics industry and in food packaging, not only optical characteristics but also haptic and functional properties play a big role - packaging for all the senses.
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ArticleHow the art of drinks packaging is set to change for brands as NOLO grows
Leyton Hardwick, founder and creative director at Drink Works, explores the growing trend of NOLO (no and low alcohol), and what it means for pack design.
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ArticleElmwood creates new brand identity for Stirrd brand
Stirrd, a premium online confectionery brand from The Serious Sweet Company, has launched with a brand proposition and identity created by Elmwood.
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ArticleSustainable Design Series 2 – Minus Water
Using insight driven design as a tool for innovation, this four-part series showcases a range of future focused concept designs looking to reduce the negative environmental impact of packaging.
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ArticleElevating the customer experience with personalized packaging
In today’s shopping trends, customers, particularly millennials, are looking for not only the product but also the personal connection that products and brands have to offer.
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ArticleVisualising Taste and Texture on a Pack
Yushoi, the Japanese-inspired brand of ‘better for you’ oven baked pea snacks, has been given a new brand and packaging design by Elmwood.
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Innovative BOBST PACKAGING MASTERCLASS
Join Bobst and Packaging Europe for a unique experience that offers brand owners hands-on immersion in packaging technology trends and developments with a PACKAGING MASTERCLASS.
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ArticleHow Pace and Politics are Influencing Colour Trends
In just a decade the biggest driver of colour trends for branding and packaging has moved from fashion to social media, according to designers, with technology predicted to become the biggest influence by 2030.
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ArticleOn Second Thoughts... Digital market research tools can kill your brand’s opportunities
In our regular guest columnist slot that challenges received wisdom, Marcel Verhaaf (creative director at Anthem Benelux) considers the risks of judging physical design using digital imagery.
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ArticlePB Creative gives Pure Leaf a brand refresh ahead of relaunch
Pure Leaf relaunches its premium teas in the UK and Netherlands, with a global brand and packaging redesign by London agency PB Creative.
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ArticleDevelopment of an International Tool for the Circular Design of Packaging
From a request of WPO Vice President Sustainability, Antro Säilä, Ernst Krottendorfer, Managing Director of Packforce, WPO member in Austria, prepared the Circular Packaging Design Guideline.
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ArticleSustainable Design Series 1 - Sculpted By The Sun
Global creative agency Anthem Worldwide’s Benelux team are passionate about the role of design in creating more sustainable packaging solutions.